Chii-Seo-Copywriting: Briefly About the Main

Wakazvibvunza mubvunzo uyu, ndeapi mitemo mhinduro dzinovakwa muIndaneti kutsvaga injini? Zvinogona kuonekwa sokuti zvinopiwa kunze kwechiotically, asi hazvisi. Kuti uwane mari kubva panzvimbo yacho, zvakakosha kuti sevanhu vazhinji vanogona kuishanyira, uye kubatana kunzvimbo yacho kwakapiwa nekutsvaga seimwe yekutanga.

Chii chinonzi SEO copywriting uye chii ichocho?

Pane chinhu chakadai se-seo-copywriting, uye zvakakosha kuti nyaya yakanyorwa iite zvakanyanya sezvinobvira pane urongwa hwemasipi anopiwa kumushandisi nejini yekutsvaga. SEO-copywriting ndiyo kunyorwa kwezvinyorwa zvakanakisisa (kubva kuChirungu Search Engine Optimization - SEO - optimization yezvinjini dzinotsvaga). Kugadzirisa kunosanganisira kuisa mutsara pane zvinyorwa zve keywords izvo zvikwangwani, izvo zvavanonamatira uye zvinokwevera mberi pamusoro pekutsvaga kutsvaga. Kana iwe uchida kuziva kuti mari yakawanda yekuwana paIndaneti, iwe unofanira kutora chii-copywriting. Mirairo yeSeO-yakagadziridzwa nguva dzose inodhura kudarika nguva dzose zvinyorwa zvinyorwa.

Mashoko

Mashoko akakosha ndiwo "kiyi" kuti anzwisise zvinyorwa zvenyaya yacho, anotsanangura muchidimbu chirevo chezvakanyorwa. Asi pane chimwe chinhu chinokosha: mazwi acho anonyatsofananidza izvo zvinoshandiswa nemunhu kupinda mu tsanga yekutsvaga. Basa rekuwana mazwi echokwadi uye zvakanyatsobatanidza iwo mumagwaro ndeyeyo huru.

Maitiro emitsva yekutsvaga anokurudzira kuratidzira kwete chete zvakanamana nemibvunzo yakapinda munhare yekutsvaga, asiwo maonero. Somuenzaniso, kana tikapinda "kutenga TV" paYandex line, ipapo pachava nemagwaro ane mazwi "TV sale". Nokudaro, zvinyorwa zvakanyorwa nevanyori vanonyanya kuverengwa uye zvinonakidza.

Kuwana mazwi ekukosha hakusi nyore. Kana mazita ekiki asina kupiwa munyori wechirungu paanenge achigadzirisa basa rekugadzira, iwe unogona kushandisa maitirwo emitsheni yekutsvaga inochengetedza zvinyorwa zvekukumbira.

Mutengo wezvinyorwa

Asi pano SEO chinyorwa chakanyorwa, uye zvinokosha kuchitarisisa icho.

• Mutsara unofanirwa kuva wakasiyana, wakasiyana, usingatauri. Izvo zvinyorwa zvemashoko zvinogona kuva zvepamutemo (kudzokorora nyaya iripo mune mamwe mazwi) uye semantic, apo zvinyorwa zvine mazano akasiyana. Zviri nani kuti zvinyorwa zvive zvakasiyana nezvose zvinodiwa.
• Izwi rinoiswa mumashoko rinofanira kuva rakakwana zvakakwana, asi kwete kupfuura 5%. Kuwandisa kwezviitiko zvekiki kunonzi chirume. Zvakakosha kuti "usanyanya kure" nekiyi, zvisinei kuti peji uye kunyange nzvimbo yose inogona kurambidzwa nejini yekutsvaga.
• Mashoko ekuti anogona kunge asina kufananidzwa - iyi inopindira mukati mutsamba, uye inogona kusiyanzana nhamba, kutsika, kuumba izwi kusanganiswa, nezvimwe. Icho chinyoro chinoputika. Chiyero chemashoko anokosha anotsanangurwa se X: Y, apo X ndiyo nhamba yezviitiko zvakananga pane iyo yakapiwa (nyaya, nhamba, kuderera), Y iyo nhamba yezvinyorwa zvakatsanurwa.
• Mutsara unofanirwa kuve wakakodzera: nyaya yacho, zvinyorwa uye zvinyorwa zvinofanira kuva zvine chokuita zvine musoro uye zvinomirira imwe chete.
• Usakanganwa kuti zvinyorwa zvinofanirawo kuva zvinonakidza, zvidzidzo, uye zvinonzwisisika (izvi zvinoreva kuti inofanira kuputsika mumaganhu, ane zvinyorwa zvinyoronyoro, pfungwa dzinokosha dzinofanira kuiswa pachena).

SEO copywriting ndeyeicho chaiyo inowanikwa mari, uye mari yakawanda yaunowana mari inongowanikwa iwe chete.