Varidzi paIndaneti zvitoro vanoziva yokuti "e-commerce", saka ivo zvimwe chete vanoziva mhinduro yomubvunzo «e-zvokutengeserana -. Chii" Asi kana ukatarira Chokwadi, izvozvo zvabuda yakawanda nuances uye izwi awana zvimwewo zvaanoreva.

E-commerce: chii?

The vakawanda maonero sezvinotevera: pasi e-zvokutengeserana zvinoreva imwe nzira yokuita bhizimisi, inosanganisira nechekuita mukugarisana vanoverengeka remapazi uchishandisa digitaalinen Data iri urongwa kwenhumbi kana urongwa mabasa / mabasa, kusanganisira Indaneti.

Saka, zviri chero zvokutenga kutengeserana, icho chinoitwa zvemagetsi nzira yokukurukurirana.

E-commerce maitiro (e-commerce hurongwa) rudzi zvigadzirwa, aunopiwa vatori vechikamu hurongwa pfungwa dzinotevera paIndaneti:

• Vagadziri uye bhizimisi nhumbi / services - nechipiriso Network zvigadzirwa zvavo zvinogona vatengi, uyewo mabiko uye kubudiswa mutengi mirairo;
• Vatengi (vatengi) - kuwana uye sarudza pamusoro mwero Internet zviwanikwa zvenyika uye mabasa ichifarirwa mutengo wavo uye kuti.

Kazhinji ichi kunosanganisira boka nemabhangi kuti zvemagetsi kubhadhara.

The chikuru zvinoumba e-zvokutengeserana

E-commerce zvinosanganisira:

• tengeserana;
• date Exchange;
• mameseji (via email, Fax, mashoko hutachiwana kubudikidza Fax);
• mari anotamisa;
• zvemagetsi ndaza, Directories, shoko mapuranga;
• humboo muunganidzwa hurongwa;
• nhau basa;
• zvemagetsi siyana;
• mashoko mabasa;
• Internet kuwana, etc.

Zvakanakira zvakanakira E-Commerce

Sezvineiwo, kunyange makore kumusoro michina pane vanhu vanokwanisa kutaura: "Handisi kunzwisisa newfangled e-zvokutengeserana, chii uye nei aida zvachose? I vanosarudza kushanda yekare nenzira. "

Sezvineiwo, chikwata yakadaro, uye kana "dinosaurs" izvi zvichiripo, kuti ivo kuitisa basa ravo panheyo "shoko mumuromo" uye chete "nokuti" pasina kupinda chaivo muchadenga. Bhuku e-pakutengeserana iri kukura nokukurumidza, sezvo kukura vanoshandisa e-zvokutengeserana, inova chete Wongororo. Izvi imhaka mikana yakawanda uye zvakanakira:

• yekudyidzana akaderedza Marketing uye transactional (rokutengesa mirairo) mari;
• rwakapedza dambudziko remoteness ari mutengesi uye mutengi pamusoro miganhu nzvimbo;
• mamiriro ezvinhu kuti pakagadzwa zvakananga kusakarongeka pakati musika vechikamu;
• kuti chidzoke of zvinoita chokupinda munyika kumusika diki uye svikiro kadikidiki mabhizimisi;
• musika anova njenjemera: vechikamu vese vanotengesa pakarepo kuwana zvose zvinodiwa mashoko: chigadzirwa prices, pakukurukura mashoko, ubayire kukwikwidza yemakambani;
• Business mbudo "kubva mimvuri": kunova kupedza dambudziko criminalization ose pamusika pezvakaitwa, mutero kunzvenga, etc.

E-Commerce chikuva uye iripo akavhiyiwa

Operations yaitwa e-zvokutengeserana pakati pamutemo masangano, zvose private uye voruzhinji, uyewo pakati Makambani uye vanhu.

Platform for nokushanda e-zvokutengeserana vechikamu ndivo, pakutanga kwezvose, online kunozvitenga.

Nokuda kuvapo e-commerce pamusika vatori kushandisa zvinotevera zvebhizimisi akavhiyiwa uye kwema:

• chirimwa aiita pakati vangangozova vatengi uye bhizimisi;
• Implementation of yemagetsi kupanana ruzivo;
• Urongwa pre uye post-okutengesa rutsigiro vatengi uyo yatenga chigadzirwa ari paIndaneti chitoro (kubva hunhu zvinhu kana mabasa, anodawo instructions, ndokuguma pamwe inofambiswa uye mutengi inofambiswa);
• Chiito Kutengeswa nhumbi / mabasa / mabasa;
• e-mubhadharo kutenga (kubudikidza yemagetsi mari uchatamisa kuburikidza mubhengi);
• chokuendesa nenhumbi utariri, kusanganisira mutengi;
• Management mamiriro mafomu uye mabasa.

Makuriro Akaita kushandiswa e-zvokutengeserana

Minda basa umo e-zvokutengeserana, muri siyana zvikuru:

• Internet Marketing;
• paIndaneti kunotenga;
• Kutengeserana kushandiswa, kusanganisira murayiro nenhumbi (kana mabasa), kugadzirira ayo uye mubhadharo;
• Kushandira makambani akawanda ari mumwe Website;
• Business Administration Organisation (mutero, tsika software, zvichemo, etc ...);
• chizvidavirire;
• zvokufambisa uye logistics;
• inofambiswa kubva makasitoma, akaongororazve.

Miganhu kwevari e-zvokutengeserana

E-commerce rinoitwa panguva dzinotevera nhanho:

• zvenharaunda;
• national;
• International.

Musiyano chikuru sangano bhizimisi kuvhiyiwa nechimwe chezvinhu izvi siyana hakusi muzvigadzirwa kugutsikana (nekuti e-zvokutengeserana achaendeswa paIndaneti, uye pose hunhu), uye kwemitemo.

On the vatorwa musika (kusiyana pezviri) ezvidzidzo e-commerce kwava zvishoma kupfuura kuoma. Izvi imhaka musiyano iri mitero mugadziriro, ndizvidavirire netsika mabasa, ivo mutemo kunyika dzakasiyana.

Category e-zvokutengeserana

chikamu ichi basa unogona kukamurwa 4 mhando e-zvokutengeserana:

• zvebhizimisi-to-bhizimisi (zvebhizimisi mabhizimisi);
• zvebhizimisi-to-nevatengi (zvebhizimisi vatengi);
• zvebhizimisi-to-Kutarisirwa (Business Administration);
• mutengi-to-Kutarisirwa (mushandisi uye kutarisira).

Somuenzaniso, nezve "zvebhizimisi bhizimisi" ndiwo Makambani kuti vanoshandisa Internet kuita mirairo kuti bhizimisi, kugamuchira uye invoicing uye muripo.

kuti "zvebhizimisi nevatengi" mhando - ndiwo mutemo paIndaneti zvakachengeterwa vanhu, mune mamwe mazwi, rinomiririra e-retailers. Zvinofanira kucherechedzwa kuti ichi ndicho mhando wezvokutengeserana ikozvino.

By yokureva "bhizimisi kutarisira" rinosanganisira akavhiyiwa zvose kunze pakati masangano uye hurumende masangano. MuRussia, zviri pachena muenzaniso ndiyo nzvimbo mutero basa (rinoratidza mukana wemagetsi mukutsinhana) kana Websites kwezvirongwa zvokuvakisa uye tendering.

View "mushandisi uye kutarisira" chete akatanga kuparadzira: zviri kwema zvose kunze pakati vanhu uye hurumende masangano. Anozivikanwa Russian basa "Electronic Government" kana "portal kuti paruzhinji mabasa" Somuenzaniso.

Saka, isu kuziva zvinokosha Dzidziso e-zvokutengeserana, ndiko, kukura uye kiyi vatambi.

ePN muenzaniso rakabudirira e-zvokutengeserana

Chimwe chezvinhu rakakurumbira uye zvakakurumbira Russia mienzaniso e-zvokutengeserana ndizvo-Commerce e Partners ari Network (EPN).

ePN ndiye kushambadzira chikuva kuti rinobatanidza zvakasiyana siyana affiliate zvirongwa vamwe makurusa e-zvokutengeserana muzvirongwa (semuenzaniso, eBay, AliExpress).

Driving oparesheni hwakarongwa sezvinotevera:

• chero webmaster (kunogona blogger kana mumwe muridzi dandemutande pachako peji rako) yakanyorwa ino;
• anowana yayo kubatana;
• It anoisa rinokosha remitemo web papeji ravo - pane pamutemo shamwari yacho yasarudzwa okushambadza e-Commerce Partners Network;
• kutevera kutendeuka nzvimbo;
• anowana mumwe chikamu ose kutenga yako nzvimbo mueni anotaurwa nomuromo affiliate kubatana.

WP e-Commerce

A vazhinji vava kuda e-zvokutengeserana pakutanga nokuda chido chokusika padandemutande panzvimbo yako, yakasiyana paIndaneti zvakamirira kutengeswa pachavo zvigadzirwa zvavo. Kusangana kukura kudiwa ichi, Developers pfungwa dzavo mukusika e-zvokutengeserana template (template e-zvokutengeserana). Chii riri kuonekwa pazasi.

Mumwe muenzaniso wakadaro ndiye template WordPress e-zvokutengeserana. Zviri yekutengera plugin nokuda WordPress (rimwe zvikuru nevanhu kugutsikana utariri mugadziriro), aida zvikurukuru nokuti chisikwa uye sangano vanyora). Zvachose vakasununguka uye anobvumira vashanyi kuti kutenga pamusoro Website.

Nemamwe mashoko, plugin ichi kunoita kuti pave paIndaneti chitoro (yakavakirwa WordPress). chivhariso-iyi e-zvokutengeserana ane zvose zvakafanira maturusi mezviruva uye mikana kuhupenyu panguva zvinodiwa.