Nei ndichifanira muvanyore nzvimbo muna Google Analytics?

Pari website - ichi hachisi hwomutambarakede asi chinhu chinokosha chokushandisa zvebhizimisi kukwidziridzwa. Zvisinei, varidzi kazhinji chete kuongorora nokuongorora kushanya zvekuvaka, flippantly vachifungawo vamwe mashoko. For zvinobudirira mudzimu nzvimbo inofanira kuva pachena izvo mapeji akakwezva kwazvo kufarira, uye apo vashanyi vasiri kunyange inodonha, kubva apo kutendeuka dzakawanda, etc.

Nokuti ichi chakange nechido chaizvo mudziyo - Google Analytics. Izvi basa wakasununguka unokubvumira chidzidzo hurongwa vakapinda Nhamba yacho zvekuvaka, kuwana kupfuura hwakadzama ruzivo.

Izvi zvinobatsira kuti kushandisa Google Analytics

- Business Executives: kutsvaka kuti zviitiko kusimudzira zvinhu uye mabasa panzvimbo akapa kunonyanyisa zvazviri, kuziva zvakajairika dzinokura motokari mapatani, ziva chinokosha mutengi zvikamu.

- Internet telemarketers: kuwana ruzivo kubva Vashanyi uye zvakadini nguva yavanopedza online, chii mazvi vade kupfuura zvinogona vatengi, chii mhando okushambadza vaunze kufadza mugumisiro.

- Website Developers: kunzwisisa nei vanhu kusiya zvekuvaka vari pairi pamapeji wakarebesa chemabhazi chii kutsvaka mashoko akashandiswa kuwana nzvimbo.

Anoshuma Google Analytics inogona kuisa sezvo kakawanda kugamuchirwa (kamwe pazuva, vhiki, mwedzi, etc.) uye parameters vaongorori. Huru zvikamu kuti vanobatanidzwa pamushumo ndeinotevera:

- manyuko motokari;

- Visitors;

- chinangwa;

- kugutsikana.

Ngatitarisei muudzame chii mashoko mhando chinotipa pakaunda Google Analytics.

1. Visitors: Vashanyi, nyika uye guta nekwavanogara, vangani itsva uye kuti achidzokorora kushanyira zhinji, avhareji nhamba nemamwe peji maonero uye nzvimbo zvavo, ya yenyu mugare pamusoro nzvimbo iyi, kusimba basa pamwe mapeji nomumwe, kujaira kana baba namai zvazvingava, mumwe brazuer uchishandisa maitiro uye default mutauro yakatarwa nomuenzi. Yokupedzisira nguva kunokosha chaizvo kusarudza zvakarurama mutauro okushambadza.

Tinogona kuenzanisa mashoko aya mashoko akafanana pamusoro vakwikwidzi 'nzvimbo, kana achida.

2. Traffic Sources: The Vhoriyamu zvakananga motokari (vashanyi vakanga vaenda kunzvimbo kubudikidza zvakananga kupinda kero kana bogmærke) kuti nzvimbo iyo kuti yezwi website iyi, tsvaga injini (sei vanhu vazhinji vakaoneka kune migumisiro search nzvimbo). A yakawanda Analytical ruzivo inopa nhamba uye maitiro mazvi kuti vashanyi akawana iri riwedzere. Unogona kuwana mashoko neshoko rimwe nerimwe yoga - vanhu vangani, iro guta akaenda nzvimbo, uye mujenya nezvimwe mashoko anobatsira.

3. Content: ya Browsing, nhamba refusals, nhamba mapeji goho. ruzivo urwu kuchabatsira optimize nzvimbo kugutsikana, dzidza kuti mashoko sokuti zvikuru dzinonakidza nevashanyi uye izvo mapeji uchida kuchinja kana kunyange kuidzima.

4. Zvinangwa. Muchirevo chechinyorwa chino - ndivo mapeji kuti ndivhurire vaenzi pashure kuzadzika zvimwe zviito - kunyoresa, kutenga zvinhu, kuitira mabasa, etc. Naizvozvo, uwandu akaparirwa "zvinangwa" zvakananga chinoratidza kubudirira yacho, kuti ichiita zvinangwa zvebhizimisi. Google Analytics mune iyi achatora kuwanda kutendeuka kuti mureza mumwe kana kubatana kuti anopa mashoko azere pamusoro ndeapi zvikuru uye chinogona kubviswa zvachose kubva panzvimbo.

Kuenzanisa zvinangwa pakaunda uye uwandu vashanyi kuchaita kuti ngaaverenge Kutendeuka zvekuvaka, inova chimwe chezvinhu zvinokosha mashoko nezvebasa rayo.

Kubatanidza muenzi ichi chinoshamisa pakaunda nokuda kwenyu nzvimbo, unofanira kupfeka mapeji unoda chamber rinokosha HTML-romutemo. Achava kupiwa nzvimbo pashure kutema mu Google Analytics. Kuti aite izvi, unofanira kusika nhoroondo yako Google - Gmail inbox kuramba kuita maererano nemirayiridzo.