"Turskidki.ru": nhoroondo uye mazano vafambi

VokuRussia Vanoda kufamba. In mushanyi dzakawanda nzvimbo dzenyika mutauro Russian chitonge mumitauro vemamwe marudzi. Nokuda mukuru basa vemo Russian pamusoro kufamba kunze vari kuwedzera siyana mabasa paIndaneti chokuita urongwa mabasa okufambisa. Mumwe inozivikanwa zvikuru makambani uchishanda mirayiridzo iyi - kambani "Turskidki Tochka Ru" (mukuru Website kuwana hazvina kuoma). Vashanyi vanokokwa kugadzira nzendo pane chinokosha dhisikaundi.

About

Firm "Turskidki Tochka Ru", wongororo icho kazhinji dzinogona kuwanika paIndaneti forum uye Websites vafambi, rave kushanda kubva pakutanga 2000s. Nzvimbo kambani kana muhofisi (kambani ine mahofisi mumaguta makuru Russian) unogona bhuku Tours kunyika dzakasiyana neboka siyana dzaishandisa ane chinokosha dhisikaundi.

Pakati pakukura remunharaunda musika pamberi kambani "Turskidki.ru" - Moscow (inofambiswa kubva vagari pamusoro zvakaitika kushandisa basa guru inowanikwa samambure nguva dzose).

Business Model

System "Turskidki.ru" zvikuru akagadzirirwa vafambi vari kushingaira Internet vanozvishandisa. Ivo vakajaira bhuku Tours paIndaneti kushandisa iripo mudziyo upi - smartphone, piritsi, PC. The Russian paIndaneti Réservation musika vakaumba zvitatu zvinokosha yemashoko nekuita pakati rubatsiro kubva nzvimbo mabasa uye vatengi-vafambi. Chekutanga, unogona kuenda paIndaneti opareta - zvakananga anotipa mabasa. Chechipiri, pane kusarudza pamwe kutenga nzvimbo revashanyi pamwe murevereri (sangano). Chechitatu, unogona manually nokubatanidza revashanyi, bhuku nzvimbo imwe hotera, kutenga tikiti uye vhiza.

The kambani "Turskidki.ru" anoshanda yechipiri chidimbu - iye murevereri pakati muzvizhinji kuti dzaishandisa uye vatengi. Maererano nesangano zvibvumirano, kambani anogamuchira chikamu rokutengesa pakati revashanyi, kunyange vaine dhisikaundi kubva opareta. Uyewo, zvinokosha kwemari kunounza kutengeswa vakapiswa kuvimbika makadhi.

Specificity discounts

Firm "Turskidki.ru" (wongororo revafambi zhinji zvinoratidza ichi) anogona kupa discounts vanoumba, maererano zvinyorwa zvakasiyana-siyana, kusvika 50% chepakutanga Mari rwokuparidza.

Standard Version - apo mufambi anotenga kadhi, uchishandisa chinogona kugamuchira discounts pamusoro akaenderei dzimwe nyika dzakananga dzaishandisa. Discount mu "Turskidki.ru" mamiriro (inofambiswa kuti vatengi zhinji kazhinji anotaura izvi) anogona kupiwa kwete chete parwendo, asi pamusoro ndege.

dhisikaundi makadhi

Kubva nguva nenguva, "Turskidki.ru", pasingaverengwi mureza discounts ari parwendo Réservation, anopa uyewo dhisikaundi pachavo muenzaniso inobva kutengesa charts. Somuenzaniso, akadai Classic (zvichiratidza munhu dhisikaundi 5%), Gold (dhisikaundi 7%), uye Business (dhisikaundi 10%). Classic kadhi - the yakachipa pashiri ukuwo, Business - zvimwe zvose dzinodhura. Zvichida wakabata migove iro mufambi vanogona kuwana mamwe marudzi makadhi pachena (pasi zvimwe zvinhu - semuenzaniso, kana iwe kupinda "Turskidki.ru" administrated neboka iri pasocial network).

How kusarudza kushanyira opareta pamwe dhisikaundi?

Zvikurukuru chii nzvimbo anopa "Turskidki.ru" - rwokuparidza kutsvaka pakati vaitaura zvakawanda kubva dzaishandisa. ushanyi musika nyanzvi dzinodavira kuti chinokosha chokuratidza Pakusarudza chaizvo panyaya inofanira kuva pane mutengo uye mamwe mazwi uye mamiriro sezvinoreva opareta. pamusika nyanzvi angarayira kuti unyatsoteerera zvinhu zvinoverengeka kuti kuona kuvimbika kune nokutengesa mabasa okufambisa.

Chokutanga, ndiyo nguva yacho zvakasimba pamusika. Makambani kuti vane yakawanda mubhizimisi ruzivo, sezvinoita ushe, dzikaedzwa nemudiwa network, uye saka mukana wokuti matambudziko zvinobvira wakakwirira kupfuura masangano vaduku. Uyezve, vaongorori vanoti, chokwadi kuti kambani aenda yakaoma dambudziko 2008-2009 makore apo toerisme musika rawa zvinoshamisa, zvingaratidza hama chacho hachichinji.

Chechipiri, nyanzvi angarayira kuti vasingafariri kudhura (uye kudhura) nezvipiriso. Vamwe, vakawanda zvichida ane chinangwa uye chinokosha zvikonzero vanhu havadi kuenda mune imwe nhungamiro, mune rimwe guta chaiwo kana kuhotera, zvichiita mapopoma uye mutengo revashanyi opareta (kana kuwedzera dhisikaundi kubva nesangano kufamba).

Chechitatu, vasati Pakusarudza chipo pamusoro nezvikumbaridzo akadai "Turskidki.ru", zviri chinodiwa kuenda pamusoro worunhare wacho Website uye kuziva mamiriro zvikunde mabasa, enzanisa navo. Zvingangodarowo kuti dzaishandisa siyana anogona kupa yakasiyana akagadzirwa mabasa (Somuenzaniso, mumwe makasimba revashanyi mutengo zvinosanganisira kuchinjwa kubva yendege, uye mumwe - hapana) ane mari zvakayenzana revashanyi panzvimbo. Chokwadi, zvinobatsira kuverenga, tichifunga vaitaura ari "Turskidki.ru" vafambi wongororo pamusoro ruzivo rwokutenga nzendo.

mirayiro

Most uchawana kushanyira ari dhisikaundi kunyika dzakadai Greece, Egypt, Thailand, United Arab Emirates, asiwo kakawanda discounts uye China, Israel, Netherlands, Dominican Republic.

Kunewo kopani inopa akakurumbira state plesieroorde muFrance, Switzerland, Tours dzekuma Scandinavia. Kazhinji, shoma kukura discounts yokufamba - 10%.

How vaizotibata ichi bhizimisi muenzaniso?

Maererano vanoongorora 'nokufungidzira, paInternet Réservation Tours Russia ose gore anova yakawanda yakakurumbira chishandiso vafambi. Kukura kumusika, nyanzvi dzinoti, nokuti zvakawedzera Internet kupinda (zvose that no wired uye Mobile), kushingaira kutanga paIndaneti zvokutengeserana, kutanga muitiro vokuRussia vakawanda kutenga ari muzvitoro.

Dzimwe nyika, mugove paIndaneti Réservation ari toerisme pamusika asvika anoyevedza ukoshi: 60%, muEurope, muna US - 30-50%. Great popularity chidimbu ichi muIndia - apo mugove paIndaneti Réservation pamusoro Unorudzi 30%. Vaongorori vanodavira kuti pane zvikonzero chokutarisira kuti musika wokuRussia kuchawedzera yakafanana unongotaura. Statistics anopa chikonzero kutaura nezvazvo zvikuru nechivimbo: Maererano vamwe vatsvakurudzi, muna 2009-2012, chidimbu ichi akakurira muRussia ne 4,6 nguva.

Kana tikatora chete chidimbu kubva paIndaneti kuchengetedza, ipapo inzwi rayo muna 2013 sezvo dzaona muna RBC akanga mabhiriyoni 36.2 rubles. (About 34.8% kubva kumusika paIndaneti kwema chokuita yokufamba kunyoresa). Chaizvoizvo, sezvo nzendo dzakadai ( "pasuru") akakunda 30.5% pamwe mufananidzo bhiriyoni 31.7 rubles. Vanoongorora yave akanyorwa kuti vanenge 80-90% kuti nzvimbo mabasa yasarudzwa kuburikidza neindaneti, vokuRussia vanosarudza kubhadhara mumahofisi pakati dzaishandisa uye kufamba nevamiririri. Zvichida, saka, imwe kuvapo kushingaira "is" nokuvhura mahofisi mumaguta akawanda, uye anotipa kambani "Turskidki.ru". Customer wongororo wekambani dziripo paIndaneti, dzinowanzosanganisira mashoko pamusoro pamwero dzebasa imwe hofisi.

Zvakakurukurwa wokuRussia musika paIndaneti Réservation mabasa kufamba

Maererano nenyanzvi, vakawanda Russian rwavakaita dzaishandisa havana zvakakwana dzakabudirira Internet kwezvivako kuti nyore bhuku nzendo dzavo. VokuRussia pachavo, vaongorori vanoti, kwete asi kuda kuvimba paIndaneti kubhadhara, uye saka endai dzemapazi dzaishandisa uye masangano. Zvisinei, sezvataurwa munyaya dzavo paIndaneti wongororo vazhinji chekambani vatengi "Turskidki.ru", mukuru Website wekambani rakanyatsojeka nyore kushandisa.

High-mugumo chidimbu ari paIndaneti Réservation mabasa kufamba - ndiyo kutengeswa matikiti (muna 2013, vokuRussia yakawandisa kutengwa kwavo paIndaneti kuti $ 4.7 billion). Chechipiri pakukura chidimbu - Réservation hotelle (2,4 bhiriyoni). Sezvo Tours dzakadaro - mabhiriyoni 0.3 uye kunyange duku kupfuura chidimbu tichimhanya chokuita kutengeswa njanji matikiti (0,9 bhiriyoni). The zvachose Vhoriyamu paIndaneti kufamba mabasa musika vanofungidzirwa pana RBC, kwakaitwa 2013 pakati $ 8.3 billion (nepo toerisme pamusika rose - 45 bhiriyoni).

musika Outlook

Maererano nedzimwe nyanzvi, vafambi Russian kwazvo nehanya nhau kubva zvoupenyu nzvimbo yebhizimisi. The kusauka of dzaishandisa kupfuura zvarinoita padanho kuvimba vokuRussia kutenga Tours, kunyanya paIndaneti. Zvisinei, pane chinhu pakatarisana pfungwa maonero.

Vanotsigira Its vanodavira kuti pasi mari Tours paIndaneti (uyewo yekudyidzana yepamusoro fuma iri kero kuti revashanyi dzaishandisa kana ichienzaniswa akazvimirira kuronga kufamba) achiri anoramba basa rayo sechinhu chinokosha kuti vafambi Russian. Vazhinji wongororo kuti "Turskidki.ru" zvisina kunanga kusimbisa ichi - vanhu vanofarira mukana kuenda kunze isingadhuri.