Marlboro (midzanga) wongororo, mutengo

Chimwe chezvinhu zvinodhura uye chinonyanya kucherechedzwa pezvitsiga ndiye Marlboro. Midzanga pefiyumu ichi kunyange pakati kupfuura zamu vavengi kusvuta chokuita mufananidzo zvakasimba Cowboy - mutongi American prairies. An dzinonakidza ndechokuti, pakutanga, muchiso ichi yakazokudziridzwa uye kutengeswa chete munhukadzi vateereri. Tichaedza kukuudzai sei pakutanga haana yakabudirira zvikuru hachizi akava kucherechedzwa uye ngano.

Ayakaita ...

Usati udza nyaya Marlboro, fodya, zvakafanana yakakurumbira varume nevakadzi, ngatirangarirei kuti zvepabonde kurukutika kusvuta pachena fodya vakatanga kwete chaizvo kare - pakupera XIX - mangwanani XX remakore. Panguva ino kushingaira Pakukurukura rainge rakabudirira revakadzi raive kufamba, akadzivirira wakaenzana vakadzi enyika uye dzimwe nharaunda zvoupenyu. Asi kuwedzera kuenzana kwekodzero nemikana Fair bonde vava uye netsika dzakaipa. American entrepreneur Philip Morris vakasarudza kushandisa mamiriro ezvinhu uye kuti atore aizobudirira niche yakadaro. Mukutanga 20-ies wekupedzisira remakore, inokudziridza uye inobereka iri musika chaiwo, midzanga Vakadzi '- Marlborough.

Nokuti vakadzi!

Kureva hadzi vateereri sechinhu chikuru mugadziri aita zvose kuti atambudzwe vatengi uye kuvabata vanofarira chigadzirwa yenyu. mudzanga sirogani yakanga Nounyoro sezvo May - «nyoro sezvo May," uye aitsigira mumwe avo aiva nomukurumbira wakaipa actresses nguva - Mey Uest. Advertise mumagazini vakadzi, vakadai Somuenzaniso, Vanity Fair. Midzanga "Marlboro" ndokusunungurwa aine dzvuku bhendi nechepasi, yakavanda mavanga lipstick, uye Sefa, apo pasina zvikuru yellowed vanosvuta mazino.

Nei achinzi?

Kune shanduro dzakawanda Marlboro zita. Mudzanga maererano nomumwe wavo, vakanga saka mazita musoro Count pamusoro Churchill, uye nokuda nyore nomusoro uye mataurirwo tsamba chabviswa. Imwe pfungwa inoti zita rinobva nezita dzomumusha - Marlborough Street mu New Jersey, uko fekitari raiva.

Crisis senguva mikana mitsva

Mukupera 50-ies wekupedzisira remakore mumagazini American yakabudiswa zveBhaibheri matambudziko kusvuta pamusoro utano uye kukura kenza. Somugumisiro, 1958 vakava hazvikubatsiriyi kambani. Tichifunga ezvinhu matsva, kwakasarudzwa kushandura hadzi vateereri kuno rumwe umo vose vanoziva nezvengozi kusvuta, uye aro pezvingazoitika, asi havasi vakagadzirira kusiya fodya. Hono Chikamu munzanga kwave kupfuura vaizotibata pachinhu ichi, asi paiva rusaruro pamusoro kusvuta yakasvinwa midzanga, vakadzi vaionekwa. Achityira kusekwa vamwe, varume vakaramba kutenga kwavari. Philip Morris asati akatarisana rakaoma kutsausa voruzhinji pamusoro mufodya vane firita. Kurigadzirisa, akakokwa matarenda American mushambadziri - Leo Burnett.

basa nemazvo

Zviri Vongai kuitwa Burnett akaita muunganidzwa mifananidzo kuti embody pfungwa varume chaivo: Drilling matsime mafuta uye installer pakati dzemakomo, hondo dzomupepanhau uye zvikuru gungwa mukuru, uye mambo Prairie - a Cowboy. Kunhivi semagamba mufananidzo American Cowboy uye mufudzi yakavakwa kushambadza chirongwa Marlboro. Midzanga dzakanga kuzoona uye kutengeswa pasi sirogani "The Sefa hakuuyi pakati penyu uye kuravira." With mufananidzo uyu akasikwa nomufananidzo yezvechitendero pamusoro kunyika Marlborough uye oma vakomana vanosarudza ino chaiyo muchiso.

Kubudirira uye Zvavakawana

Kuwedzera inobudirira chaizvo kushambadza rutsigiro, zvinokosha kuziva chokwadi kuti kutengesa fodya ari makadhibhokisi penzura bhokisi ane inoshandisa dzidziso muvharo, unonzi pafiripi-pamusoro-rongedza, kuti Marlboro akava wokutanga mumusika fodya. Kunze kuti kavha wakadaro nyore uye zvinoshanda, nguva imwe neimwe dzichibvisa mudzanga vamwe vakaratidza muchiso zita. Chitarisiko rongedza ndiye akasika Frank Dzhanninoto. Midzanga Marlboro Classics pakarepo nomusoro pachishandiswa Mukusiyana uye akashinga mubatanidzwa maruva matsvuku. Alliance yakanaka nhimbe, Stylish magadzirirwo uye zvakarurama high- unhu zvigadzirwa zvakakonzera kuti, sezvo 60s remakore rapfuura, "Marlboro" midzanga vari mukakachurwa kukwira zvikuru munyika.

musanganiswa

Zvisinei, Philip Morris haana kugumira ipapo. Muna 1966, Kuwedzera Marlboro Classics kunotanga kusunungurwa menthol midzanga. Muna 2008, akaigadzira muronga muchiso, ichijekesa mapoka matatu Marlboro: Gold, Fresh uye Preferencias. Saka, Fans yakanaka itsva kuravidza angawana rakakodzera mudzanga Fresh mhuri imwe. Nokuti vaya vanosarudza kuva vapfumi uye azere kuvatungamirira fodya pakubika, zvakakodzera zvigadzirwa kubva boka Preferencias. Marlboro Gold achaongwa ne vatengi vanokoshesa maitiro uye runako.

Uyezve lightweight uye Super chiedza ikabereka midzanga pasi vanozivikanwa "Marlboro", apo nechikakananda kugutsikana zvichisiyana 0,8 kusvika 0,4 MG, uye nebwe - kubva 4 kusvika 11 MG. The lightest mudzinza Marlboro midzanga muri "chiedza Ultra".

mutengi wongororo

Vazhinji vanoda kusvuta "Marlboro" midzanga vanonzi kupfuura mwero zviri zvizivikanwe zvose munhare, uye vari kupfuma kuravidza. Chokwadi, Misiyano tsikisa ichi chakagadzwa Russia chinomiririrwa 14 marudzi, asi somunhu mutemo, akawana mumwe unoda kuravira, iye uchisvuta anoramba akatendeka kwaari kwenguva refu. Vatengi, kunyanya munguva ichangopfuura, vachigunun'una kuti pakanga chaizvo yokunyepera Marlboro. Fodya, riri nani mutengo mukuru, kazhinji nyepera, nekuti zvakaoma kuwana chepakutanga.

zvikuru sei?

Kubva 2015 mutengo Marlboro midzanga muchiso, uyewo mufodya nemamwe vagadziri, yakawedzera neavhareji 8-10 rubles. Izvi imhaka kuwedzera mukurima yokufambisa uye itsva excise mitero iri mufodya. Panopera yechando, "Marlboro Classics" inogona kutengwa muMoscow nokuda kwomutengo 90-100 rubles por rongedza. Zvisinei, vaongorori mumusika fodya kunotarisirwa mimwe kuwedzera mitengo mugore. Connoisseurs vanosarudza zvizivikanwe midzanga kugadzirwa muUnited States kana Europe, uye vanoti vari kupfuura unhu fodya. PaIndaneti vari yakawanda paIndaneti zvitoro Zvisinei chipiriso midzanga vokuUnited States uye Europe, kuti ritsigire nderechokwadi uye unhu nhumbi chete pashure kuritenga. Saka kumhanyira nyepera akanaka nyore ari rakapotsa uye zvechokwadi muzvitoro.