MLM - chii? Kunobudirira bhizimisi kana vanonyengedza?

Chinokosha queries kutsvaka injini pedyo Acronym MLM kakawanda mashoko akafanana vanonyengedza, Pyramid, kurambana, uye kunyange kanosvota. Uye ichi ndicho wakakodzera zvikurukuru kushaya kunzwisisa musimboti bhizimisi vanhu. Vakawanda vanodavira kuti ichi ndicho zvatinosiita chepiramidhi, apo mari inoenda "kumusoro" uye iiswe Maakaundi Okubhengi wevakaronga. Kunyanya kuti "mazano" dzakadaro zvechokwadi aishanda nesimba munhoroondo achangopfuura, uye vazhinji vavo vakarasikirwa noupenyu hwavo nemari. Asi zvakadaro refu mapiramidhi havapo, uye dzimwe makambani MLM zvahunokura kwemakumi emakore. Uye vazhinji "networkers" vanoshanda mavari, kubudirira chii hakungagoni kukwanisika pamusoro basa - mari rusununguko.

Asi chaizvoizvo? MLM - chii? Chokutanga, kuti chidimbu ichi rinobva Chirungu ari MLM, iro rinomirira "multilevel yokutengesa". Kureva, multi-ichasimudzirwa kumusika. A kumusika panguva paro - ndiro basa yemabasa kwesangano. Uye pfungwa iyi zvinosanganisira chigadzirwa gwara, Pricing, promotional mabasa, tsvakurudzo musika, ruzhinji noukama uye zvakawanda. Kureva, zvinoitika kuti MLM - zviri imwe nzira mubhizimisi zvakanaka. Uye musimboti zviri kuti Distributors vasiri chete kutengesa fuma wekambani, asi kufarira ichi Distributors itsva. Muchiitiko chino, "networkers" MLM regai kuzviitira free. Ivo kugamuchira chikamu kwavo pachavo rokutengesa uye bonuses pamusoro turnover chikwata vapinde.

Uye kana "kutsvakisisa zvakadzama", kureva nhoroondo, tinogona kudzidza kuti MLM indasitiri akaberekwa, chii dzebhizimisi mhando. Zvakangotanga akatanga muna 1927 apo Karl Renborg kwakavakirwa isingachinji chemombe zvokuwedzera. Uye mashoko pamusoro pavo vanotanga akakurumidza kupararira chete kuburikidza "shoko mumuromo". Ndicho Renborg aitaura zvokuwedzera ake kushamwari uye neshamwari, uyowo akaudzawo mashoko neshamwari dzavo. Uye ichi yose muitiro akatosvika kuti Carl chete haana akanga nguva kupindura kushanda achida kutenga nhumbi dzake. Akabva akaberekwa ari shasha pfungwa. Iye vataurira shamwari yake kwete chete kuudza vanhu pamusoro zvokuwedzera izvi, asi kuti kutengesa kuti ape makomisheni dzavo. Ipapo akasarudza kubhadhara zvinotevera mitsetse uye Distributors, vachivaka rokutanga munhoroondo MLM samambure.

Ibasa rorudzii, uye chii anobatsirwa kunoita, yakazoona vamwe vanhu. Renborg pachake muna 1934 akatanga kambani inonzi «California mavhitaminzi», kuti «Nutrilite Products» Yakazopiwa zita rokuti muna 1939. Uye zvakashanda kubudikidza mudonzvo akadai Dzhey Van Endel uye Rich DeVos. Ivo vawane ruzivo, muna 1959 akaronga kare pachake muchiso, akaitumidza «American Way Corporation» kana «AMWAY». Zvino mumwe kupfuura uye yakabudirira zvikuru nomumbure makambani.

Asi mazuva ano, vakawanda all scammers vanonyengedza crank zvavo badged MLM. Chii anopa? Hongu pamutemo pabutiro yavo kutendeseka mabasa. Uye vanhu vazhinji pano vakarasikirwa mari yavo uye nguva, mwoyo mumidziyo kumusika zvavo. Uye kudzivisa izvi, unofanira kusarudza zvakarurama MLM kambani. Uye nokuda kuti chigaro Association of Direct Nokutengesa, uko kunosanganisira chete vanotenderwa navo. Mukusonganira ichi ane Website, uye mashoko pamusoro zviri kuwanikwa nhengo dzose. Saka, usati kuita sarudzo pomumbure wekambani, zvinokosha kushanyirwa. Ipapo mikana akabudirira MLM mubhizimisi kuchawedzera yekudyidzana.