Chii chinonzi kutengesa? Sale nhumbi. kutengesa mutengo

Vanhu vakawanda vanodavira kuti zvakanaka mutengesi zvisinei nokuti chii zvokutengeserana, asi chaizvoizvo kazhinji zvinoitika kuti chigadzirwa chigadzirwa kukakavara. Zvichienderana dzakananga mhando okutengesa maneja anofanira nhaka pachedu yakasiyana zvachose unhu. Kuti tinzwisise chii chakaita kusiyana izvi, zvinokosha yakawanda yokunyatsoongorora tsanangudzo "kutengeswa" uye kuongorora kwose uye chokuita basa iri rakaoma.

Vendors kushanda mukanyiwa mutengi pamusika, kufanana sprinters avo zvinoda kumhanya chiito, uye nokuwanda, apo yemakambani okutengesa chikwata rakawanda zvakakosha kumisa-refu ukama kuvimba nechinangwa maximizing purofiti.

Chii chinonzi kutengesa?

On musimboti wenyika managerial uye hupfumi pfungwa zvakakosha chaizvo kunzwisisa, nokuti kunzwisisa pezvawakaita uye zvokukura Implementation uye uwandu kunoenderana. Vanamazvikokota vakawanda vanosarudza zvinotevera tsananguro: Nokuti sale - kunzwisisa zviyero pamusoro migumisiro nezvechiratidzo wenyika yeGmail.END_STRONG kuumba mupfungwa dzake uye kunzwa kuti mumwe chigadzirwa, raakanga kuwana pamusoro wayo mari. The kunonyanyisa mutengi kubatsira uye mubereko mutengesi rinofanira kubudirira.

Ko B2B?

Kuderedza B2B ane Chirungu kwakatangira: Business kuna Business, uye rinoratidza hunhu zvoupfumi uye informational simba pakati pamutemo masangano. The shanduro chaiyoiyo - zvebhizimisi zvebhizimisi. Chii chiri kutengesa B2B? Uyu musika chidimbu apo rokutengesa vasiri nezvezvandaifanira kuguma User, uye mamwe mabhizimisi. Uko, mune generalized muchimiro rokuti B2B undosangana kwose basa, vatengi vari pamutemo masangano.

Chii B2C Marketing?

Zvatakurukura musimboti basa nokutongesa, yava nguva kuti tizive chii kutengeswa B2C. Izwi iri akakweretwa kubva mutauro Chirungu: Business To Consumer, uye rinomiririra chimiro wezvokutengeserana kuburikidza yakananga rokutengesa kusvikira pakuguma vanozvishandisa. The shanduro chaiyoiyo - zvebhizimisi nevatengi. maonero Izvi zvinobvumira rokutengesa kuitisa bhizimisi fewest vanozoshanda, zvinoita kuti vawedzere profitability. In noukama ezvinhu yakavakwa pamusoro "Business Customer". Zvichitaurwa zviri nyore, zviri kutengeswa zvinhu uye mabasa zvakananga kumugumo mutengi kwavo.

Zvino unofanira kuona chikuru zviri izvi vangasimudzira zvakasiyana zviviri siyana kuitisa basa rokutengesa.

mavhoriyamu siyana

Direct rokutengesa kuti vatengi kazhinji chete imwe bhajeti kuti anoda kupedza nguva yokuti vanhu. padzinogumira kungaratidzwa sezvo huwandu mari muhomwe mutengi. Entrepreneurs uyewo vava munhu yakakura yemakambani mari, izvo kungogumira chete kukura turnover yacho sangano. Kutengesa zvigadzirwa bhizimisi iri kungogara, uye mazana kana zviuru zvidimbu. Saka, kutenga motokari kuti avhareji munhu - chiitiko kuti kunoitika chete kakati muupenyu hwake, nepo muzvinabhizimisi yemakambani zvinangwa vanogona kutenga kakawanda pavo, uye mari panguva imwecheteyo hakungavi wo kuchioneka.

vatengi professionalism

Vanamuzvinabhizimisi vari vatengi basa, vari achinyatsoziva mashoko, izvo achashandiswa nokutenga dzavo, zvose zvayakanakira dzayo nezvayakaipira. Mukuwedzera, vanogona bvunza akazvimirira nyanzvi. Vaita chisarudzo kunotenga, muridzi anotoziva dzakananga parameters vezvinhu, ndiyo inonyanya yakakodzera negadziriso zvavo zvebhizimisi zvinodiwa. Vatengi vanhu havangagoni kuva mharidzo chakakomba Somuenzaniso, pamusoro mumhuri uye pakusarudzwa kuvimba nemashoko batsira kutengesa.

The hwokugadzira kunzwisisa pamusoro chigadzirwa

Sales nhumbi zvebhizimisi kunosanganisira yakakwirira kunzwisisa kwakaita chigadzirwa pachayo. Saka, muzvinabhizimisi ose ane chido kuwana ruzivo pamusoro ose nuances kunzwisisa midziyo (kukurukura zvokushandisa, michina pamwe Software chigadzirwa mitsetse, uye zvichingodaro. D.), uyewo pamusoro zvichibvira payback uye profitability yekushandiswa yaro chaiyo mabhizimisi.

Ya kutenga kutenderera

Kusiyana nevatengi Sales, vepamusorosoro zvinhu zvebhizimisi havasi chinozoiswa nokukurumidza. Uchisangana mutengesi kazhinji mumatanho akawanda, pashure izvo mutengi Anoongorora zvayakanakira nezvayakaipira, uyewo zvichibvira inotsiva, pashure iyo chibvumirano iri akagumisa - sezvo inonzwisisika kuvakwa kwacho. Mienzaniso apedza kwema, izvo vanodzidziswa nevatengi vanowatengesa muzviitiko izvi kushandisa zvisiri.

Mutengi pangozi pamwero

Buyers kuti basa guru njodzi iri kupfuura zvavo vatengi. Uye pfungwa ngozi haisi chete mari yavakapiwa nokuda nhumbi, asi zvose zvinobvira nezvinhu uye mubereko Nokurasikirwa kubva sizvo mudzimu midziyo mune ramangwana, kusvikira kuvapo dzemabhizimisi mamiriro yose.

Basa iri sarudzo

Chii rokutengesa bhizimisi? Iri rakaoma nzira kubva Secretary uye mutoro kuita sarudzo zvakafanira pamusoro kutenga musoro. Zvakakodzera zvakajeka kunzwa nomumwe interlocutors, apo kusimudzira zvose zvakanaka zvinobva kwayo chigadzirwa. Haugoni kutora unceremoniously mutengi, unofanira kuita zvinechinangwa uye nenhevedzano.

kugadzira chinodikanwa

Kunzwisisa kwakaita basa mutengesi kwenhumbi kuti mabhizimisi makuru kuti anofanira kuverenga kwete kudiwa pachavo zvigadzirwa zvavo, asi kuongorora ukama misika. Kudiwa pfuma bhizimisi iri Proportional kuti kudiwa kwavo magumo zvigadzirwa zvakananga. Uye kudzidza chechikadzi uye zera maumbirwo vatengi (akadai sangano pachena rokutengesa) haisi chero nzira kunge shoma.

The napedyo kudyidzana mutengesi uye mutengi

Sales Manager mishonga zvebhizimisi kazhinji inova nguva pahofisi mutengi wacho. Zvisinei, kunyange pashure kusaina pamusoro ngaakuitirei uye mabasa vemapato dzinokurukurirana mutengesi uye ezvokutengeserana mutengi haisi kumbosiyiwa. Kutengesa mutengo hazvisi yakakwirira, saka maneja chidhiraivho (dzimwe nguva kwemakore) kukurukura pezvakaitwa, debugging uye dzigadziridzwe nhumbi. Uyezve, pashure makuru okutengesa chibvumirano mativi maviri zviri pamwero basa vamwe kuti rinorondedzera mabasa avo mumwe nomumwe.