Retargeting mu "Yandex": mamisirwo uye kuti inoshanda sei?

Retargeting mu "Yandex": chii, uye sei kushanda naye? Iyi mibvunzo kufarira vechiduku nyanzvi uye Entrepreneurs. Chero muridzi paIndaneti chitoro anoda vashanyi akatonyanya wakawedzera rokutengesa uye kuwedzera kutendeuka. Imhaka zvinangwa zvakadaro uye akasika retargeting.

Pfungwa yokuti 'retargeting "Mashoko nyore

A nevakawanda chishandiso kutsigira chekambani Website - zviri chechinyorwa zvokushambadzira. Users ona mashoko diki kuti rinowanika, pachishandiswa zvido uye kutsvaka queries. Zvimwe yeGmail.END_STRONG unobtrusively anowana ruzivo pamusoro kambani, chigadzirwa kana chigadzirwa.

Zvichitevera kubatana kubva kugutsikana, inodzidzisa anoendeswa nzvimbo kokutanga uye kuzivana zviri mariri. View mifananidzo, verenga chinyorwa, uchitsvaka mashoko kodzero chisarudzo. Zvakanakisa, kuti nemhosva anosarudza pakarepo, asi kakawanda kusiya nzvimbo.

Chekambani Basa - kudzokera inodzidzisa kuti chisarudzo. Panguva iyi, basa rwuripowo retargeting "Yandex". Michina iyi zvinoita kuti mudzorere vangangozova vatengi kudzokera nzvimbo. Parizvino inonzi "vateereri kusarudza mamiriro."

Retargeting inosimudzira zvigadzirwa, mabasa, kana inoratidza kuti vanoshandisa dzakambopinda akashanyira nzvimbo uye akaita chimwe chinhu:

• gara uri papeji anopfuura 1 miniti;

• wedzera zvinhu dzavo yekutengera, asi haana kurayira;

• Taicherechedza, asi haana kutenga;

• uye zvichingodaro.

The huru basa - kuti tiwedzere pakushambadzira. Zvakakodzera setup kutendeuka yakawedzera kusvika 35% kubva chete User kushanyira nzvimbo yechipiri uye dzimwe nguva.

Kubata nenhungamiro retargeting kunokosha kuramba kunzwisisa zvauri pakubata, uye sei yakanaka dzika nayo. Marongero nevarumbidzi promotional zvishandiso kuti akaziva, ipapo migumisiro vachava.

Retargeting mu "Yandex": Mienzaniso

Dzokera zvinogona yeGmail.END_STRONG kudzokera zvakarurama nzvimbo yakaoma. The Internet izere zvakafanana mumwe zvinhu, uye kuti rakasiyana kupa kuoma.

Retargeting anoyeuchidza vanoshandisa kuvapo nzvimbo iri Yandex Advertising Network (Yan). The Hurongwa Yan waisanganisira makumi ezviuru nzvimbo pamusoro Websites, mobile uye Smart TV-mafomu. Zvichienderana pazviruva, unogona kuwana zviuru Hits pazuva akainangisa shoma mutengo.

Zano retargeting chine huru muzvikamu zvitatu:

1. A muenzi auya yako nzvimbo uye anoita chimwe chinhu uye mashizha.

2. Aigara anoona chechinyorwa shambadzo muna Yan-chokuita zvinhu panzvimbo iyoyo.

3. It paanodzoka nzvimbo uye anosarudza.

Ongorora zano iri Tsika nyore:

• Kuwana "Yandex" Internet-chitoro pamubhedha yomucheka.

• Sarudza zvekuvaka kuti chechinyorwa zvokushambadzira.

• Zvakazarurw zvigadzirwa, wedzera mumwe izvi mudengu uye kusiya nzvimbo.

Kwapera nguva, chigadzirwa ichi achava aripo shambadzo iri kupfuura zvimwe zvinhu, network uye Mobile mitambo. Kana izvi zvaitika, ipapo wakaisvonaka zvirire mu retargeting "Yandex", kubudirira chiri pachena.

Michina iyi kunoita kuti 'dzingirira "anogona kutenga chechinyorwa kushambadza kusvikira paanoshanyira dzimwe nzvimbo kana anoshandisa kutsvaka injini.

Ndezvipi retargeting, ipapo

Kune mhando mbiri retargeting panheyo basa:

• maitiro;

• kutsvaka.

zvounhu retargeting

Kubva kudzidza User mabasa panzvimbo. Mushanyi rinoongorora zvinhu kana mabasa, Browse Directories, filters pamusoro chero nhandare, achibvunza mibvunzo kutsigira. On rimwe zvinhu anogona kugara yakareba kupfuura dzimwe, kana kunyange wedzera kuti pangoro yako. Zvisinei, rwokutenga, iye haaiti uye inosiya paIndaneti chitoro.

Zvikonzero zvakawanda: munhu kutsauswa, vakarasikirwa Internet, vanoda zano mumwe munhu, asi pamusana chete - hurongwa haisi rakapa.

Zvounhu retargeting mu "Yandex", pakaitika iyo chakaitwa pachishandiswa zvii anoitwa inodzidzisa, ari kutanga zvifanane kuvapo Nzvombo nzvimbo dzose Yan.

Pane chirevo chechinyorwa shambadzo kuonekwa chete chigadzirwa kana nevezera mari yakaderera. Promotions vaibayira chigadzirwa ichi kana vakasununguka mabasa pamwe kuritenga.

The chikuru Vavariro maitiro retargeting - kudzoka inodzidzisa kuti nzvimbo uye kurudzira kuritenga.

kutsvaga retargeting

chiito Its inorangarira User zvikumbiro kunotsvaga injini. Zvichienderana kuti munhu ari kutsvaka, okushambadza vakasarudzwa. vaitaura izvi kuonekwa ari kutsvaka muinjini mapeji, uyewo dzimwe nzvimbo uye platforms.

We funga kutsvaga retargeting mu "Yandex". Chii unogona kutarisa kubudikidza achitaipa ari kutsvaka 1-2 nguva, "zvekufuga". Taongorora nzvimbo dzakawanda, imwe nguva muchaonekwa kose ma ads izvi:

• kutenga mubhedha yomucheka satin pamwe 25% dhisikaundi;

• Bed yerineni (Ivanovo) nemutengo;

• uye zvichingodaro.

Chinangwa pano kukwezva vanoshandisa nzvimbo uye awedzere neVadzidzi muchiso. Izvi anowedzera kuziva kuchitoro uye vangangodaro mutengi kuvimbika.

zvakanakira retargeting

The chikuru kunakisa retargeting ndechokuti nyanzvi anogadza kuratidzwa okushambadza nemhaka mabasa kuteererwa user. Kukurira nyaya iyi nani mienzaniso yakananga.

1. Avhareji kushanyira nzvimbo (1-2 mushanyi akavhura peji, uye kwekanguva vari). In musimboti ichi, vanofanira kufunga pamusoro retargeting mu "Yandex": kuti akarimisa kuitira kuti vatengi kudzokera uye kudzidza zvakawanda pamusoro chitoro inopiwa? nzeve rose rakapiwa kune nzvimbo inodzidzisa kuvhura mukuru peji kana dhairetori

2. Browse zvikamu zvimwe zvinhu kana mabasa. Murume akadzidza chigadzirwa, asi haana kurayira uye akasiya. Kazhinji, izvi zvinoitika muna zviitiko apo vatengi vari kudzidza inopa muzvitoro siyana. Muchiitiko chino, retargeting kuchabatsira kuti atambudzwe vatengi kuti zvinodiwa chigadzirwa achishandisa nemigove, discounts, zvipo kana bonuses.

3. Product akawedzera mudengu, asi hapana murayiro. Chakaoma kudzosa mushanyi kutenga peji yacho. Nyengerera arayire kubatsira rakasiyana kupa kuti chinonetsa kuramba.

4. Goods yakatengwa kana basa akarayira. Panguva iyi, basa akadai mudziyo ave retargeting kuti "Yandex" - mamisirwo kuratidzirana kuchengeta mutengi kuvimbika? With chechinyorwa kushambadza angave nguva kuyeuchidzwa amatura yako, taurira pamusoro kutengesa uye kuti dzose mutengi chenguva.

Retargeting kunobatsira kukurudzira vashanyi uye zvinogona vatengi panguva mumatanho dzose, kubva kutsvaka kuti zvinhu asati kutenga.

Zvakarurama Kurongwa:

• kukwezva ushamwari itsva;

• muchiso ruzivo;

• rokuchinja "chando" vatengi "noushamwari";

• kuwedzera kupinduka;

• nechokwadi kuvimbika kune upfumi.

Retargeting mu "Yandex": mhando uye Tuning mazano

It akatogadzwa mhando mbiri retargeting akatsanangurwa: zvounhu uye kutsvaka. Uyewo kusiyanisa nokuda vateereri:

• Target.

• Chidimbu.

Musiyano iri chokwadi ndiani kucharatidzwa okushambadza. Mumwe nomumwe wavo anoda zvimwe configuration iro mugumisiro kunoenderana. Asi regadziriro pachikuva, mu vacho chete, haagoni anoitwa pasina zvimwe zviito.

Gadzirira kugadzira

Basa rinotanga yokunyoresa nhoroondo iri "Yandex". Pakangotanga mailbox achaonekwa, uye mamwe mabasa ose achava kuwanikwa kwaita.

1. Sign nokuda "Yandex.Mail".

2. Gadzira munhu pakaunda kuti "Yandeks.Metrika".

3. Chinja pakaunda "Metrics".

4. Isa pamusoro Website pamberi kuvhara

5. Enda akamumutsira retargeting.

Gadzira mushandirapamwe 'Yandeks.Direkte "inogona pakarepo kana mushure kuisa kubaya kana zvikamu.

Retargeting chipfuro - zvinangwa

Vimba retargeting "Yandex", ane marongero kunobva kusarudza kurwisa.

Chinangwa chacho ndechokuti aishandisa chiito pamusoro zvekuvaka, zvinoita kuti aida mugumisiro. "Yandeks.Metrika" kunoita kuti iwe kutsanangura 4 marudzi zvinangwa:

1. Views.

2. Kushanyira peji.

3. JavaScript-chiitiko.

4. Rinoumba chipfuro.

Zvakakosha chaizvo kutsanangura zvinangwa, izvo zvichaita kuti 'nokupomerwa "vashanyi. parameters siyana vari kuisa mumwe nomumwe mhando upfumi.

!!! Council. For paIndaneti chitoro inokurudzirwa kushandisa zvinangwa zvitatu:

• chinhu akawedzera pangoro, murayiro hauna rakapa, kuruboshwe;

• mutengi achishanyira mudengu, asi murayiro hauna;

• dzakatanga Checkout muitiro, asi akatadza akakwana, ndakasiya nzvimbo.

Somuenzaniso, kudzidza akamisa vavariro "anoona":

1. Enda "Yandeks.Metriku";

2. Click on "Settings" iri hunyambiri Muterere kuruboshwe;

3. In zviripo pakapuranga kurudyi, kusarudza "Zvinangwa";

4. Ipa ushamwari zita (kwevatariri mapeji);

5. Isa "View" (3 - izvi zvinoreva kuti retargeting shambadzo kucharatidzwa vaenzi vose vaiona kushoma 3 mapeji kwenzvimbo);

6. Gupa "Retargeting."

Saizvozvowo, unogona kumisa chero anoshandisa dzakasiyana-siyana ezvinhu.

Chidimbu retargeting - kusikwa zvikamu

Kuratidza shambadzo chaizvo chidimbu dzevateereri akagamuchira retargeting mu "Yandex". Sei kugadzira kuti chidimbu - chichaita kuti diki mutungamiriri:

1. In Yandeks.Metrike enda mishumo.

2. Sarudza "Reports My".

3. Tinya "mushumo New".

4. Pamusoro Panel, kutaridzwa nguva yamashoko (by default mwedzi wokupedzisira).

5. It anogadza mamiriro "iro anoshanyira ...." +

6. Sarudza mamiriro "maitiro".

7. Isa muchikwata che "nguva iri panzvimbo".

8. Tsanangurai "Nokuti pamusoro 45 seconds."

9. Ponesai shoko.

Saka configured chidimbu nevashanyi vaiva panzvimbo kupfuura mumasekonzi 45. Ivo ridza shambadzo kuti vakasikwa kuti vateereri ichi.

Chidimbu vashanyi anogona kuve maitiro siyana, dzakadai:

• zera;

• paburiro;

• nzvimbo;

• nguva yakawandisa uri paIndaneti, uye zvichingodaro. d.

Vanogona kuva yako kana kushandisa mikana vakagadzirira akagadzirwa vakapa "Yandeks.Metrikoy".

• Vashanyi New.

• Kudzokera Visitors.

• Search motokari uye zvichingodaro. N.

Pamberi zvikamu zviri "Metrics" - chinhu chinodiwa. The kushambadza Mushandirapamwe, funga zvabuda, anofanira ane nangananga uye chidimbu, tichibatanidza mamiriro akawanda.

Advertising chirongwa uye chiziviso kuti retargeting

Zvino kuti zvinangwa uye zvikamu zvacho vari wakaumba, zvakakodzera kusika munhu zvokushambadzira chirongwa. Kuti aite izvi, enda kune "Yandex" chikamu.

Pano, basa rwuchibuda pamwe kare akasika mushandirapamwe, kana idzva zvirire. Kuunza uye configuring wokutanga nokushambadzira Mushandirapamwe - ndiyo imwe nyaya. Ongorora nyaya iyi vakazvimiririra, nekuti munyaya ino tiri kutaura pamusoro zvakadai mudziyo somunhu retargeting mu "Yandex".

Mamisirwo pre-akaita ma ads? Michina iyi rinongoshandisirwa Yan, saka pamushandirapamwe vanofanira kusarudza nzira anorova "Independent kuzvidzora nokuti mifananidzo akasiyana nzvimbo," uye chokukuvadza mabhuku pamusoro kutsvaka nzvimbo.

Uyezve akasika pasi shambadzo. Hapana mitemo yakaomarara, anoshandisa rugwaro, anobatanidza uye mifananidzo. Sarudza zita zvichaita uwane muenzi wacho afunge, nyora shambadzo uye wedzera imwe mufananidzo anonakidza.

Achiwedzera mamiriro retargeting

Izvi punkt- danho rinokosha iri aibudirira. kwarinovirira ari chete chikamu pazasi. By default hadzina kuisa, zvakakodzera achizviendesa "Wedzerai" bhatani.

Chokutanga, tinofanira kupindura mubvunzo: mamiriro veboka (mu retargeting "Yandex") - chii uye sei kusarudza kwavari?

Groups vanobatanidza parameters anoverengeka uye zvinangwa zvikamu muna rimwe zvakafanorongwa ezvinhu. Ivo vanokamurwa muzvikwata zvitatu nokuda Implementation kuti User boka ezvinhu mune imwe chete vachishanyira nzvimbo:

1. Kuti kanenge mumwe - zvinoreva kuti inodzidzisa yave yakarova chidimbu, kana kusvika chinangwa panguva imwe chete.

2. Made zvose - mushanyi yedzinza akapiwa chidimbu uye nokudaro kwasvika chinangwa chaicho (somuenzaniso, murume 35-40 Makore akaita hurongwa).

3. Not kwakazadzisa chete - yeGmail.END_STRONG haana kupinda chidimbu uye haana azadzise chero chinangwa.

Kusarudza boka ezvinhu, uye wedzera nangananga zvikamu.

Chinotevera ndechokuti kugadza nguva kuzadzika chinangwa. The yakanakisisa kuita anoonekwa kuti mazuva 10 kusvika 20. Zvakaratidza kuti shambadzo kucharatidzwa chete vaenzi iye asvika chinangwa mazuva 10-20, kuchangobva zvawanikwa (mwedzi, vaviri, makore matatu apfuura) hakuzoverengwi.

Kwokupedzisira danho - zvazvingava

Vatengi vanosvika pamusoro retargeting kare shambadzo "kudziya", saka unogona kuisa vachiriita yakakwirira, asi kwete zvishoma Yan. Price kunobva bhajeti, mabasa, vateereri nhau uye zvichingodaro. Ipai dzakananga zano kuti kuisa pa-tinya, haukwanise.

Set bhidha yako uye achaponesa pazviruva. Zvino unogona noushingi kuti retargeting anogadzirwa "Yandex". Marongerwe kwapera.

mugumisiro

Retargeting mu "Yandex" - mumwe zvemichina unokubvumira "kubata" rating, kuchiita kuti aite chiito. For paIndaneti zvitoro zvakakosha kuti yeGmail.END_STRONG rakapa murayiro uye mari kumhara zvinokosha kuti pave kushandiswa uye zvakafanana.

Zvakanaka configured nhovo zvikamu "Yandeks.Metrike" kubatsira kugadzirisa zvakakodzera zvikuru vateereri, mari pamusoro anoratidza "inotonhora" vatengi.

Kunyanya akakurudzira vaya nepose kuzorwira rokutengesa uye kushanda. Zvakanaka wakavhomorwa retargeting mamiriro kuwedzera kutendeuka nzvimbo kusvika 30%, uyewo privlekaeyut vatengi itsva, kuti zvizivikanwe zvikuru kucherechedzwa. Mumwe haangagoni asi kubvumirana kuti nguva dzose zvichiitika AD haazokanganwi pamusoro pedu.