Advertising Group "VKontakte": sei kuposita?

Advertising - chishandiswa chine simba yokutengesa kusimudzirwa uye panguva imwecheteyo kupfuura mukurumbira. Rinogona kunzi utariri chishandiswa guru negurumwandira revanhu. Kuva yakajeka kana zvizere, nyanyisa kana achirera huchipinda pachako nzvimbo, kushambadza anoshanda yavanhu subconscious, kumanikidza kufunga nenzira waibatsira mushambadziri. Chiitiko akakurumidza kupararira uye nhasi nayo kunonzwisiswa sezvo kwakapararira. Naizvozvo hapana zvinoshamisa pakuti sezvo kazhinji okushambadza zvigadzirwa kuonekwa paterevhizheni, redhiyo uye mune dzimwe nhau, vari zvakasimba midzi muna Internet nzvimbo.

Social network dzapinda hwedu sezvo nokukurumidza, asi zvikuru ichangopfuura. Nezvezvaiitwawo ukama pakati vanhu vari kure miganhu matanho nokukurumidza "Twitter", "VKontakte" uye "Facebook" vava nzvimbo nhaurirano, pfungwa, kugadzirwa nhau, kusanganisira nhau, mumhanzi, mavhidhiyo uye mafirimu. Advertising Aisagona kurovha yakafara stratum mikana yakadaro kukunda vateereri. Kwokubatsira ari pasocial network kwete chete anoshandisa yokutengesa inofamba avo nyasha, asi anobvumira regulars ayo, chokwadi, zvakafanana. Fani iyi chokuita zvakananga kushambadza mu "VC" mapoka.

Community "VKontakte"

Community "VC", nehasha kutaura, muri boka revanhu vane zvakafanana zvido. Zvasikwa nokuda kwezvikonzero zvakasiyana-siyana, kusanganisira Marketing uye kukwidziridzwa pamusoro chigadzirwa (kambani, mabasa ounyanzvi, etc.). The duku munharaunda nezvezvandaifanira vashoma vanhu, kana kuramba kushanda yakafanana, kana akavharwa pasina kukwidziridzwa. Asi boka varefu, vatori vechikamu pedyo kusvika miriyoni, nokuti vakuru vayo havasi chete chitandadzo, asi kushanda, uye izvi zvinoreva kuti zvakaoma.

Groups "VC" senzira kuwana mari

Advertising Group "VC" - chete mumwe mhando mari mari munharaunda. Vamwe, vakadai mafomu uye / kana kutungamirira rudzi, nangananga kushambadza, Ipa, vane dzavo zvakanakira nekuipira.

Mumakore achangopfuura, "VKontakte" kushambadzira akaita vakashanduka pamwe kukura uye inonyanya kufarirwa pasocial network mune yaimbova Soviet Union. Nepo nhandare "VC" yave ichiiswa kwete kugutsikana, asi nomusi anoishandisa, kukurudzira yaiva pachena spam muchimiro Links, kwete zvimwe. Miti iyi chinowanikwa ikozvino, asi basa kutaura kuti zviri kushanda haushandi? The mubvunzo unomuka: "Vashambadzi mu" VKontakte "boka sei zvakanaka akaisa?"

Nhoroondo kukura okushambadza mu "VC" mapoka

Nemakore Anodzivisawo pa 2010, sezvo pakatanga microblogging "VKontakte" uye "News Wangu" uye muna 2011 - zvinhu zviri munharaunda sezvo vakave anowanisa mhando itsva, kureva vanhu mapeji (Public). Links vakanga vachiri kungoita kushambadza mu "VC" mapoka. Rakanga redirected chairo munharaunda zvakananga kana kuti zvisina kunanga.

2012 ndipo pakatanga Fortress ( "Udza shamwari / subscribers") uye inofambiswa kuti akatibvumira kuti tiwane mukuru kugovera okushambadza, uye gare gare akazviratidza zvinogoneka nenzvimbo vakanyoresa.

Nei izvi zvose? Vakawanda "machipisi", akatanga imwe nhamba yemakore apfuura, vari kushandiswa uye achiri kupa vamwe kwete, asi kunyatsoshanda.

Gore kwekwainzi kuguma kwenyika, pfungwa, yava zvikuru mupfungwa okushambadza kukwidziridzwa iri pasocial network. A mukana itsva kushambadza zvaizoparadzirwa muzvikwata, "VKontakte" - Exchange.

Advertising musika: nemikana uye mhando

Early Exchange anokubvumira kushanda kushambadza akasiyana network. Ivo zviripo nhasi. Muna 2013, gore iroro iye "VC" akatanga kukunda nzvimbo iyi, kutanga pakatanga yayo Stock Exchange. Chokwadi, Stock Exchange, "VKontakte" inoshanda chete kushambadza of social network. Asi anorega kushandisa apo chero yechitatu-party mabasa.

Uyezve, pane zvinotevera akakurumbira zvokushambadzira Exchange:

• VKTarget;
• VKSerfing;
• SMO-Pult;
• wandaida;
• VKPrka;
• V-Like;
• Smo-kutsanya.

VKTarget

VKTarget unokubvumira uwane mari iri pasocial network akadai "VC", Instagram ( "Instagram"), Facebook ( "Facebook"), Twitter ( "Twitter"), uye YouTube ( "YouTube"). Pakati Exchange mikana kwete chete okushambadza mu "VKontakte" mapoka. Zvakaoma Zvinogonekawo kupinda imwe munharaunda, kuzadzika murayiro "Kufanana / udza shamwari dzako." kureva kushandiswa kwete chete boka, asiwo peji pachako unogona.

Kushandisa mukana wokutanga, unofanira kusunga account boka / Public. Pakutsvaka of muparidzi vari executor maawa 24.

VKSerfing

VKSerfing inoshanda chete ne "VKontakte", asi kwete zvakananga, saka kuti achaiswa atarisana mubereko mhosva pamusoro Exchange pachayo. Izvi hazvisi utsanzi, kunyanya basa: kwakadaro zvachose, kuti musiyano uwandu mubereko mhosva kuna user. Uye kana rapfuura mukutsinhana ane mukana nevamwe network, exchange mukuru anotamba VKSerfing "VKontakte" panyaya iyi.

Zvakanakira basa iri:

• kuti anobvumira kwete chete munharaunda, asi vatambi kubva mapeji dzavo pachavo;
• kuti zvinobvira vawane risingamboshandisi nhamba shamwari / vateveri; Zvisinei, pane Proportional ukama zvakaoma kubva nhamba iyi.

The chete zvinogona kutaurwa pamusoro mamwe mabasa: musiyano kwenhamba Serviced network, kubhadharwa features, uye arayira varipo, asi chaizvoizvo chinoramba zvakafanana.

Kana zvakakodzera zviri okushambadza mu "VKontakte" mapoka, wongororo vanoti zvakanaka kushanda kuburikidza pamutemo kuchinjana kwemashoko social network.

Official Advertising Exchange "VKontakte"

The kushanda nheyo kupanana okushambadza iri nyore: mutariri munharaunda rinoti mari waungada kugamuchira kuti mumhanyi vako avo pablike / boka. Vanoshambadzira vachishandisa chaiyo inowanikwa vanokwanisa kukurukura uye kupa Links venyu kukwidziridzwa. Kunakisa ndechokuti mutariri anoita chisarudzo pamusoro bhuku.

"VKontakte" kwokubatsira anoita somunhu rubatso pamusoro wakanaka kutengeserana pakati mushambadziri uye maneja munharaunda, iyo dzimba hofisi kuti kukwidziridzwa. The zvaida mari Makaichengeterwa pakarepo wokutanga mubhangi uye kune rechipiri pashure zuva rimwe (maawa 24) pashure racho kurekodha, yakapiwa kuti kubatana haina kubviswa.

Advertising Exchange "VKontakte" uye kunosanganisira zvakananga placement pamusoro Links kusimudzira. Izvi inorangarira kuti:

• kuita chirongwa kutsvaga vanoshambadzira;
• kana mushambadziri kuonana Mudzviti nomukombiyuta Stock Exchange, izvozvo hakubvumidzwi kushambadza mu pavaigona kutora chikepe chaienda wemari hurongwa.

Technical zvausingakwanisi

Vaya vanoda kudzidza sei kuti kushambadzira mu "VC" iri boka kuburikidza Stock Exchange, inofanira kuva akayeuka kuti:

• akabvumira kubudisa hapana anopfuura gumi mashoko pazuva;
• bhuku maitikiro kuva kupfuura awa imwe chete nzvimbo.

For venhaka, vemunharaunda

Mapoka ose uye mapeji yavose vane avhareji daily zvachose kuwana vanhu vanopfuura zviuru mazana maviri vane kodzero kuitawo zvokushambadzira pamusika. Kana munharaunda rinoungana zvinodiwa ichi, kana iwe kuzarura Muterere "munharaunda Kutarisira" uchaona dzimwe Tab "Ad Exchange".

Kana boka / Public haina kubata (a) basa, pamukova ari Tab vachava iripo nerevane "Connect kuchinjana zvokushambadzira."

Kana boka / Public atopiwa kubata (a) pabasa ichi, icho anozarura hwindo apo unogona kutaridzwa aida kukosha chinyorwa rokuzivisa pambiru. Kwokupedzisira chitsama rinowanikwa kubva mutengo zvinoratidzwa maviri muzana basa (saizvozvo zvose) uye VAT (18%).

Mari racho okushambadza munharaunda kuposita parusvingo anogona kuchinja chero nguva. Shoma shoma - $ 100. Maximum hakungoitwi, asi vanofanira kuva mukati chikonzero, kuti mukutsvaka haibatsiri hakusi kuramba pasina zvinowanika.

Mudzviti anokwanisa kupa mamiriro menyu kugamuchira kana kuramba chikumbiro, kureva kana ari kushingaira mhindu.

Mubhokisi rinokosha unogona kutaridzwa kutaura nokuda mushambadziri: vamwe nezve zvinhu / mabasa ari nani pane kushanda (vamwe vavo maererano kushambadza munharaunda).

nokuti vanoshambadzira

Vaya vane chinangwa - kuzivisa "VKontakte", kureva, akazvitengesa, achikwezva zvakawanda vatengi kuti basa / chigadzirwa, tinogona kuona pfungwa dzinotevera.

• Service kushambadza munzanga network "VC" inopa vanoshambadzira pamwe navanopinda mishumo munharaunda, kupa minamato yavo. Kushandisa chaiyo inowanikwa, unogona kuona nhamba subscribers mapoka / mapeji voruzhinji, mutengo okushambadza yavo pamadziro, mashoko panyaya yacho zvaunoda akasimudzira Links. Vanogona arongwe maererano neimwe chokuratidza.
• Technical zvausingakwanisi exchanges kubvumira kushambadza kuti wakaona: nebumbiro kuti zvinyorwa ichava nharaunda wokutanga parusvingo Kanenge awa, uye zuva kuchaita pasi asina kupfuura gumi pfungwa.
• unofanira kushandisa Tab "Advertising" kuumba promotional yakarekodwa; riripo nechepasi upi peji kwenzvimbo "VKontakte".
• Kubudirira chinhu okushambadza chirongwa kunogona kurondwa tichibatsirwa Graphics Nhamba kuti mashoko ose re kana kuti vamwe voga.

Advertising mu "VKontakte" mapoka: sei kubvisa?

Nepo itirana PR Public dzekushumira nevanoshambadza kuwanei partnering kunoita zvose rokutanga uye rechipiri, pane boka "VKontakte" vanoshandisa, iyo, kuti akariisa zvinyoronyoro, izvi hazvirevi kukunakira.

Pane zvinhu zviviri zvikuru nzira sei izvi zvinogona combated.

• Chokutanga inobva chokwadi kuti nzvimbo zhinji kushambadzira inobva papfungwa "Share mumhanyi ... '. Community kuti chichikusvota kushambadza, unofanira kuwedzera blacklist. Zvadaro kuenda Tab "Filtration News" uye zvivako zviri vatema pamazita kudzima check bhokisi "Ratidza kopi muna News."
• Second. Kushandisa Apps paIndaneti kana Extensions kuti Browser, izvo zvichaita kuti kuvhara shambadzo zvisingadiwi kana pedyo zvinzvimbo pahwaro ari Sefa kuti "AD" mashoko.