Adwords Google: kuisa kugutsikana

Mumwe inonyatsobudirira ano nzira kusimudzira basa renyu paIndaneti ndiko kushandisa chechinyorwa zvokushambadzira. Izvi zvinonyanya segwapa muna AD kuti rokushandisa anoona kana chinopinda kutsvaka mubvunzo pamusoro Google musara, "Yandex", uye mumwe search engine. Saka, zviri pachena huru kushandisa mashoko mhando ichi - vari kukanganiswa. Man anoona kushambadza pamusoro kufarira nyaya yake, uye naizvozvo, zvingangoita kushanyira chipfuro upfumi. Ndezvipi zvimwe zvakanakira iyi kusvika uye sei kuti kugadzira zviri mu Google Adwords rinofanira kuitwa, saka iye akauisa zvikuru motokari iyi?

Zvakanakira chechinyorwa zvokushambadzira

Kuwedzera kutumira kero chaiwo, chechinyorwa okushambadza ane dzakawanda zvazvisingarambiki zvakwakanakira:

• zviri kuoneka uye inobudisa rokushandisa pfungwa pakutanga mumasekonzi pashure pokunge anogamuchira zvabuda, saka kuti rinopa 100% mishumo kubaya vateereri;
• zviri zvikuru mari pane anodhinda, TV uye redhiyo kushambadza, sezvo imi kubhadhara chete the clicks (kuchinja) vanoshandisa, kwete kuratidza wose uye, naizvozvo, kuderedza mari avo vanhu vasiri kufarira vaGiriyedhi yenyu;
• kushambadza yakadaro nokukasira, handicho yose zuva, uye sezvinoita akakurumidza kugadzirisa;
• Google ane rakakura vateereri kuti Achawedzera kuwedzera nhamba kushanya yenyu nzvimbo;
• kubudirira rimwe placement akadaro nyore chamber tichibatsirwa Adwords ari Google, configuration izvo zvichakurukurwa pazasi.

Kana ichi zvikuru kutsvaka injini muna Google, unogona kunyange kusarudza chii achida kubhadhara - nokuti maonero, the clicks, kana kutendeuka (kureva, vanoshandisa idzodzo chinozoiswa mamwe matanho vamwe pane akatarira - .. Isai mudengu nenhumbi zvave kunyoresa, kutenga chinhu, etc. n.).

Kana makomborero aya nechokwadi unogona mberi kusvika danho rakasikwa kugutsikana rokutanga. Kazhinji, ose basa inokamukana kupinda regadziriro danho (pakusarudza kiyi uye kunaka Keywords, AD rugwaro, uye kutanga visualizations nawo) uye Implementation, kureva. E. Achiisa kuti Google Adwords kushambadza, nokuisa bhajeti sarudzo, uye zvichingodaro. N.

Step One - Keyword Selection

Kuti tiwane mazvi - avo pamusoro iyo inodzidzisa achakwanisa kuwana AD wako, unofanira kushandisa scheduler. Inogona kuwanika Google Adwords pazviruva. Kuti kunhonga "kiyi" hachisi Inovhiringidza pamusoro sei aigona kutsvaka imwe chigadzirwa kune zvinogona vatengi. Just kupinda zita uye kuona zvakasiyana, zvichienderana nenhamba, vanoshandisa vanofarira kazhinji. Somuenzaniso, imwe guru kutsvaka "zvigadzirwa zvevana" dziri kutsvaka "matoyi mwana", "Chair Shop", "nyika nevana". Makiyi achava pedyo zvauri kupa, zvakawanda mikana une yokuenda mutengi.

Danho rechipiri - kusarudzwa kunaka mazvi

Kuronga kushambadza mu Google Adwords ichakupa kutaridzwa asina kunaka guru, t. E., Avo umo vanoshandisa havawani AD wako, saka iwe haufaniri kubhadhara untargeted kuchinja. vava ichocho sezvo kiyi. Somuenzaniso, kana uine vana 'chitoro muna Kemerovo, kuti mubvunzo "mwana wacho mutambo" iwe, "matoyi zvevana kutenga Moscow" - kwete, saka, mumwe ramashoko enyu akaipa vaizova "Moscow". Inosiya, sezvinoita mutemo, kwete chete nenzvimbo zvinodiwa. Zvinogona chikuva, izvo murege kuchinjanisa (semuenzaniso, mawiricheya kana zvevana bikes), mubatanidzwa "pakukurukura", "asiri mari", uye zvakawanda.

Step Three - Select bhajeti

Kamwe kuzivikanwa mazvi nokuda AD wako, uye yakaumbwa, unogona anozodzidza zvinokosha parameters waro nzvimbo. Kuti aite izvi, uende Google Adwords, Ndokunyengetererai "mishandirapamwe" Tab, ari "ndakawonekana uye Budget." Pano isu havatsananguri kunonyanyisa CPC kwacho nhamba pazvidhindo, kubva izvo zvichaita ukudziridze zvokushambadzira bhajeti. Pano tikasarudza, nokuti chii tinoda mari - nokuti maonero, the clicks, kana kutendeuka, uye anoratidza mhando nokushambadzira rutsigiro, kureva, umo rwunoratidzwa - .. In search kana Display ezvinhu.

kusuma AD

Zvakakosha kuti chero nguva unogona kushandura rugwaro uye for ma ads. Pashure pezvose, aigara ongorora nhamba, iwe uchava kutsanangura vega zvakakunakira kuti vauye kwauri zvabuda.

Kunakisa zvikuru vakabudirira shambadzo maererano Ctr chinhu zvichibvira zvinoderedza mari chikamu Google. Izvi zvinorevei? Chokwadi ndechokuti "Google" zvinobatsira kuisa shambadzo avo, izvo zviri kudiwa kukuru. Naizvozvo, kuti yakakura nhamba mazambiringa pachinhu muenzaniso, dzakanga wako bhidha, uye naizvozvo, hwepamusorosoro nzvimbo okushambadza shoko riri papeji uye pasi mutengo wayo.

Step Four - tsaukana pazviruva

Sezvataurwa pamusoro apa, unogona kubvisa nzvimbo yomugariro uchishandisa kunaka mazwi akadzama. Asi, chokwadi, siya ose maguta, imi regai rakakodzera, zvakaoma. Kuti aite izvi, nyore kugadzira tikaisa nharaunda kana guta iro uchava kushanda, uye kuwana kwamuri Zvinokosha vanoshandisa nzvimbo. Chokwadi, kana marongero ichi muna Google Adwords kodzero kambani, zviri nani kuti kusarudza nzvimbo yakakura, dzakadai Kishi nyika, kunyanya kana uine zvakawanda mapazi uye mumiririri mahofisi.

Other kurongwa

Saka, chii chimwe anopa Adwords Google? Marongero ane mumwe dzinonakidza chinhu. Kuwedzera kuziviswa zvekuvaka duramazwi anogona kupinda kuonana nhamba, kero. Unogona tsanangurai nokunatsiridzwa akawanda, akadai "discounts" kana "vakasununguka kutumirwa." Kana uine nokururamisira siyana nemapoka chigadzirwa wandei, unogona kutaridzwa Mapato ari vaGiriyedhi.

Iva nechokwadi kuti kuisa pakutanga uye kuguma anoratidza chechinyorwa pakushambadzira.

Chokwadi, nzvimbo inokosha Zvinotora pacharo AD nokuti sei zvichakanganisa kupa ruzivo uye zvakadini kufarira inodzidzisa, kuchaenderana zvikurukuru pamusoro kubudirira mushandirapamwe rose. Izvi zvaigona kunge inonakidza Musoro kana chivara, chinokwezva pfungwa chifananidzo, uye zvimwe kupa kuna mutengi.

Kana chokwadi zvaunogona, achakwanisa kusika yepamusoro shambadzo, iwe vangafarira pakururamisa Google Adwords kushambadza kuna Justclick. Chii? Iri nyore uye inobudirira ezvinhu kuti kunokubatsira kusika mapeji kuti paIndaneti retailers kuti gadzirisa kushambadza, no hurongwa, kuongorora uye kuongorora kubudirira mishandirapamwe, kusanganisira avo kuti kugadzira muna Google Adwords.