How rokusika kushambadza paIndaneti: danho nedanho gwaro

Advertising inzira kusimudzira, kunoita kuti kutengesa mukuru kwazvo zvinhu nokukurumidza. Its runoratidza ndechokuti kushambadza haisi yakanyorerwa ani pachedu, uye zvakagadzirirwa panguva imwecheteyo mamiriyoni evanhu. Kunoitawo kuti vazivise akainangisa yako pamusoro chatingatevedzera nhumbi, kunyengetedza kupa kupfuura mumwe kana mumwe mugadziri uye akaita kuti vashande pakarepo. nzira iyi kukurudzira kushandiswa zvinobudirira vanobudisa nhau. Uye kubva yokupedzisira Internet rava vezvenhau zvikuru uye akakurumbira, zvakanaka mbirikira padandemutande achazvikomborera kuunze kubudirira. Saka, sei kuti kushambadzira paIndaneti, zvokuti rakanga akaruramiswa? Pano, pane nuances zhinji.

Specificity paIndaneti zvokushambadzira

Usati kusika shambadzo the World Wide Web, unofanira kunzwisisa zviri mabhuku kwakadai. Internet sezvo nhau ine zvakasiyana zvachose specificity. Munyika yanhasi hazvibviri kufungidzira zvinobudirira chirongwa pasina kusimudzirwa ayo kuburikidza zvemagetsi kupfuma. Kunakisa ichi Muitiro ndechokuti kunoita iwe kusvika pakukura zvichibvira vateereri. Uye ichi ndicho zvakaoma chaizvo basa.

Kunobudirira kukanganisa vatengi chiri kubudirira, asi kukwezva vatengi dzakashongedzwa psycho haangaregi kuramba munhu. Handiti unokubvumira popularize bhizimisi rako pakati zvachose pakatarisana yeChina, kureva kuti mamwe purofiti. Kuti vabudirire Pamusana akadaro akaoma, asi achishandisa nzira dzakasiyana-siyana nevazhinji pakunyengetedza, unogona kusarudza zvakanaka.

Chero bhuku sei zvakakodzera kusika kushambadza rinotanga kusarudzwa nzira kuzadzisa chinangwa. In Internet Marketing, mazita uyu zvikuru kwazvo:

• Media. Ngachipiwe muchimiro Pestryaev yakajeka mireza kuti twakawandawanda kutenga chinhu. Goods dzinoturwa, kazhinji zviri muchimiro mifananidzo. Kana pfungwa yacho zvakanaka vakafunga panze, zvakakwana zviri mumusoro vanoshandisa, nokuti angava nezvaanoreva.
• Chechinyorwa. Izvi mhando okushambadza ari zvikuru kushandiswa, izvozvo nechinangwa imwe mutengi. kushambadza kwakadaro kunoenderana zvizere zvido wacho woiswa yakakodzera munzvimbo dziri mireza uye shambadzo kuti wakabudiswa kutsvaka michini, zvichienderana chikumbiro rokushandisa.
• Virus. Ndicho kushambadzira kuti Distributors ndivo vanoshandisa pachavo. Kureva Investments kubudikidza nokutengesa, mugadziri kana SEO nyanzvi shoma sezvo kuparadzirwa mashoko inopiwa vatengi pachavo. Izvi zvinofadza uye kujairika pfungwa imwe kuti ndinoda kuratidza vamwe.
• Accommodation mumitambo paIndaneti. Kakawanda, chigadzirwa kuitwa akasimudzira, mune dzimwe nzira chokuita mutambo pachayo. Zvimwe akasikwa zvakananga kuti imwe Muchiitiko. kushambadza kwakadaro kunewo zvainanga kubaya vateereri.

Kubudirira Internet okushambadza hunoyerwa ne sei anobata ziso uye zvinoita kutenga zvinhu. Zvakanakira nzira iyi kusimudzirwa raro chivimbiso kugadzirisa (personalization), huri pasi cost, pakarepo kuwana ruzivo, interactivity. The kukurumbira the World Wide Web kushambadza wakakodzera kusanganisira kumbonyanya yakakwirira rokutenga vanokwanisa vateereri.

kupatsanura ACAR

How kusika chiziviso paIndaneti, masangano akawanda vanofunga. Vamwe vavo kunyange vakapiwa kupatsanura zvavo zviratidzo, izvo vamwe nzira dzakasiyana-siyana. Somuenzaniso, mashoko Interactive Advertising Bureau IAB anokamura paIndaneti kushambadzira kupinda subspecies maviri - branding uye performansnuyu.

Asi zvikuru richizivikanwa uye zvakapararira ndiyo kuparadzana nzira kukwidziridzwa padandemutande parutivi muitiro yeRussian Association of Communication Agencies. Maererano Raca, Internet yokutengesa nzira inogona kukamurwa kutsvaka zvokushambadzira uye kuratidza. nzvimbo yavo pamisika mugove anenge chete. A zvishoma anobatsirwei ichangoburwa.

The chidimbu wokutanga kudya vakawedzera gumi muzana pamusoro rokupedzisira gore. In zvachose, yava akauya creators dzimwe mabhiriyoni matanhatu rubles. Zvisinei, zvinofanira kucherechedzwa kuti paiva rutapudzo rwemotokari kubva akabhadhara okushambadza. Izvi ndizvo kwete chete muRussia asiwo pamusika wokumwe. epamba musiyano iri kuti, chaizvoizvo monopolists vaviri Makambani kupfuura mumunda kutsvaga okushambadza - "Yandex" uye "Google".

The Kuratidzwa kushambadza ndiye zvose kuti inodzidzisa anoona mafomu. Kunze iri shambadzo pamusoro zvawanikwa uye klassifaydah kuti anoiswa pamusoro akabhadhara hwaro. The Association rairatidza subgroups huru matatu kuratidza pakushambadzira. Vhidhiyo iyi, mireza, uye mabhokisi rugwaro uye mufananidzo.

Vakasununguka shanduro pakushambadzira

Sei pezvandinosika ma ads? Pane nzira huru mbiri idzo kuti usiyane nomumwe kwete chete nokuda nzira vaurayiwe, asiwo zvinhu hwaro. The mukana nzira kubhadhara kuti mari iri kazhinji kuwana mugumisiro zvechokwadi yakanaka. Free hwaro vanonzi chete kana makambani zvinoitwa nemazvo. Pashure pezvose, kunyange zvinoitwa nemaoko avo pachavo (kunyange asiri nyanzvi), anogona kuunza mari yakanaka.

Kuti popularize chigadzirwa rinoshandiswa yokutanga panzvimbo zvokushambadzira. Kuronga imwe kushambadza chirongwa oga zvechokwadi nokuda placement nedzimwe tigutsikane pamusoro pachavo zvemagetsi pfuma yavo, Blogs siyana uye mapeji pamusoro network. Chokwadi, apedza mari panguva iyoyo ichava razero. Asi kubudirira kunoenderana kubudirira kupindirana kwemuvanzrira wezvirevo nemabviro kugutsikana.

Kana kugutsikana haasi kukurudzira, mugumisiro havagoni kuzadzisa chinangwa. Kuedza kubudirira chechinyorwa nokushambadzira basa, unogona kushandisa mabasa kuti zvichaita kuongorora mashoko uye vafunga pamusoro yakakodzera mashoko akagadza.

Other nzira akadaro yokutengesa kutama chinhu Forum, mavhidhiyo, mashoko mapuranga, mubvunzo-mhinduro basa uye mashoko pamusoro network.

Sezvo vanhu vakawanda vari kuziva kuti pave AD paIndaneti for free, zvakakodzera kupa mukuru mazano pamusoro Implementation kuti kuzvisimudzira.

The chikuru kuzvitonga kuti zvinofanira kupiwa yakafanira uye zvakanaka vakafunga kubva hurongwa rutsigiro. Hazvibviri kunyora pasi-yepamusoro rwezuva uye tariro yakanaka mugumisiro.

Kana pane mukana kushanda pamusana mapurogiramu affiliate, haufaniri kukuramba. Links Advertising vamwe vanhu avo yemagetsi pfuma kunogona zvikuru kubatsira vamwe. Kunyanya apo nomufaro shamwari achapindura chikumbiro chakadaro.

Uyewo, kana kunyoresa pamusoro forum izvo tinoda kusimudzira chirongwa, zviri nani kutaridzwa chaiko nzvimbo wekambani kana retailer. Nokuti kana kubudikidza IP-kero transpire mashoko venhema, nhoroondo yomunhu inogona kuvharidzirwa.

Asati asika kushambadza, vanofanira kunetseka mukurumbira zvakasimba. Kutsigira chigadzirwa yaunoda, kufunga zvinodiwa akainangisa. Yevatengi zvose vanofanira patsanura dzavo uye pfungwa dzavo kuita.

Nokuti tsananguro Anobvumirana uye zvakakodzera zvinhu zviri nani kushandisa dzekutora vokukurukura.

All mazano izvi kuchabatsira zvakanaka uye zvinobudirira kusimudzira kambani, hazvina basa kuti nzira Implementation akasarudzwawo.

Paid kushambadza Ipfungwa

Nzira iyi ndiyo hubudirire, asi chete kana mari mari mukaruramiswa. Chokwadi, kana munhu kambani mari yakakwana, zvino wadii kushandisa kuminamato nyanzvi vanogona kuzadzisa zvido zvose nounyanzvi uye zvakarurama.

Kudzidza kusika kushambadza, muchaziva yakakodzera unyanzvi. Zvinogona kuva freelancers, uyewo kushandisa nzira iyi inoshandiswa.

Kazhinji, "freelancers" chaizvo nounyanzvi kuita paIndaneti kukwidziridzwa nhumbi. The chikuru zviridzwa Implementation zvakakodzera kupinda mashoko anokosha nokurondedzera ehupfumi ane anobatsira uye anofadza kugutsikana yevanoda kutenga. The chikuru Chinangwa ndechekuda atambudzwe zvinogona vatengi. Rondedzera chigadzirwa kana basa kuti munhu ane fungidziro hakusi kuoma, asi nounyanzvi kuronga pfungwa dzako chechinyorwa kushambadzira anogona chete nenyanzvi.

Kudzidza pave vanoshambadza vezvinhu uye kuwana anopenga zveminda, zvechokwadi anoziva unyanzvi zvokushambadzira masangano. Munguva ichangopfuura, nokuda yezviri pakatanga Internet michina iri nemasangano vapora nokupesana kushandisa yokutengesa mitoo pamusoro Web.

Makambani aya achabatsira zvikuru vakarongeka uye zvibereko kushandiswa bhajeti dzinounzwa kuti kukurudzira zvigadzirwa. The chikwata wose akakodzera nyanzvi kudzidza zvinoitwa yebhizimisi, tariro indasitiri kushandisa inonyatsobudirira yokutengesa unyanzvi.

Kuwedzera, yemakambani aine chikumbiro kuumba munhu chigadzirwa shambadzo vakatanga kuenda masangano akadaro. Vanhu vazhinji kunzwisisa feasibility uye kururamiswa yokubudirira nenyanzvi. Panyaya iyi, pane zvakawanda Makambani paIndaneti kuti anopa mukana wakadaro.

Specialised Services

Munogonawo muboka aikosha okushambadza Services Act uri kubhadhara hwaro.

Kuwedzera, vanhu vanoda kuziva sei rokusika okushambadza "Yandex" kana Google Awords. Izvi hazvishamisi, nokuti mabasa awa zvikuru nevanhu negadziriso matambudziko hunhu ichi. Vanopinda akabhadhara mabasa, asi apedza mari abhadhare mune ramangwana.

Pakadaro, kana pasina chido kunzwisisa pachako, unogona kureva munhu unyanzvi mune chechinyorwa zvokushambadzira. Direktolog rubatsiro nohumwe negoho napo shoma inivhesitimendi.

Imwe nzira iri kusimudzira zvoga hurongwa. Mienzaniso ndivo Click basa. papuratifomu Izvi zvinobatsira kuponesa mari uye kushanda vakazvimiririra uye chechinyorwa kushambadzira "Yandex" uye Google Awords. The mukana hurongwa ndiyewo beginners kudzivirira zvikanganiso, nokudaro Kusimudzira mugumisiro.

Advertising munzanga network

How kusika chiziviso "vaaisangana", kana zvimwe pasocial network? Sei kukurudzira kuburikidza izvi zvemagetsi zviwanikwa anova kukurumbira kukuru kwakadaro? Chikuru Chikonzero ichi ndicho kuwanda network munharaunda. Zvino kashoma kuwana munhu asina nyaya dzinenge imwe social network. Izvi kunosimbiswa ndechokuti vanenge makumi mapfumbamwe muzana Internet vateereri vane mapeji pachake ari "Facebook", "Vaunodzidza navo", "VKontakte" kana "Instagrame". Similar ezvinhu ane kushambadza nhimbe Chokwadi, dzinokwezva. Uyezve, haudi ruzivo chaiwo mberi, nekuti kusika boka uye nhoroondo hakuzovi kwakaoma.

Advertising munzanga network anonzi zvakanangwa. Its zvakwakanakira pamusoro dzimwe mhando kusimudzirwa chinhu yaizivikanwa inowanikwa kuti vanoshandisa, izvo zvinobatsira kuumba hwomutambarakede ezvinhu uye nani omumwe pakushambadzira. Plus uyewo mukana kutaura zvinogona vatengi. Izvi zvinoita kuti tikwanise kunzwisisa zvikanganiso uye kuwana pfungwa itsva.

Kuti aenzanisire chigadzirwa, unofanira chete Upload pikicha kana mavhidhiyo. The nyore nezvechisarudzo kwakadaro Chokwadi, zvinokosha.

Kuti vawane ruzivo uye kuwana inodzidzisa, havafaniri kumanikidzira kuti zvakaitika okuwedzera revavhoti. Munhu kungoti abatane munharaunda.

Social network mune tsvakurudzo pamusika uye nhamba. Izvi zvinobatsira kuti chidimbu kumusika uye kutumira basa ravo chairo vateereri.

Inonyatsobudirira kushambadzira mu unyanzvi mumapoka. Anokwezva vanoishandisa kubatana munharaunda kungafanana migove kana kukwikwidza. Kutarisirwa zvakanaka achasika chifananidzo akanaka kambani.

Advertising in "EC"

How kusika chiziviso mu "BK"? Sezvo "In Touch" chimwe chezvinhu zvikuru nevanhu network, mubvunzo zvine musoro. Nzira mbiri inogona kushandiswa zviri pamutemo kusimudzira zvinhu vachishandisa ichi social network. Chokutanga nemambure pacharo "vaaisangana", uye yechipiri - webasa Sociate. Nheyo nzira mbiri kushanda zvakafanana chaizvo.

Usati kusika vanoshambadza mu "VC", unofanira kuona vatungamirire Implementation mushandirapamwe. Izvi zvinogona The kukanganiswa vaGiriyedhi kana boka.

Kukwidziridzwa achishandisa nemapoka kunovimbisa kugara uye yakakura vateereri. Kushambadza, sika pachako kuti zviri nyore kuti akakurudzira vanoshandisa rimwe munharaunda, nzvimbo kana kambani. Riri chete pane imwe nguva, apo achaita zvinzvimbo zvakasiyana mune tepi. Zvinoita here kuti vanoshambadza tichagara panzvimbo yokutanga kwemaawa anoverengeka, pashure izvo mutariri boka kungaita mamwe madziro mbiru. The mushandisi chete anosarudza maawa uye mazuva okushambadza pachaiswa. Pachake liaise pamwe venhaka munharaunda hazvo, sezvo hurongwa anomhanya kwaita. Exchange anopawo chinyorwa maonero vangani, anofarira uye repost akawana kunyanya rekodhi.

Nyanzvi vanokurudzira kuisa kushambadza ari Category mumapoka. Uyewo chakakodzera kuongorora subscribers, nekuti munharaunda zvinogona kukuru, asi chechokwadi vanhu zvishomanana. Naizvozvo zviri nani pakutanga Vakaisa rweruzhinji boka uye ongorora zvabuda. Inonyatsobudirira ari okushambadza zvikepe apo duku.

The kukanganiswa shambadzo ndivo Ipfungwa anodhura, asi kunyange tibudirire. Zviri nani kuti pakarepo kudzosa vatengi. kushambadza kwakadaro rwunoratidzwa chete vanhu mumwe woga. A zvemarudzi aifanira kubatsira pasocial network vanozvishandisa.

Advertise munhau akaonekwa 2016. Zvisinei, zvichiri nani wakaipa kugadzira. Izvi mhando chirongwa achibvumira chete kusimudzira chinyorwa, asi zvechokwadi kwete boka kana zvimwe zvigadzirwa mokuwana.

basa iri rakatoshandurirwa patange uye basa Sosiate. Zviya, ayo paanopfuura "In Touch" kuti kuparadzanisa pachikuva ane zvavataura uwandu, zviri nyore mishumo. Uyewo, dzimwe nguva, nemambure anotora muripo muduku kuboka, saka achisiya kuburikidza kunogona isingadhuri. Nokuti basa refu uye zvibereko nani kusarudza basa iri. Uyezve, anonyatsorayiridzwa revatema nevamwe network akadai Instagram uye "Vaunodzidza navo".

Advertising in "Vaunodzidza navo"

How kusika chiziviso mu "Vaunodzidza navo"? Izvi zvinogona kuitwa nzira mbiri - mahara dzimwe mari zvemari. Musimboti uyu kusarudza basa nawo kusika ma ads. Mushure unofanira kunyatsopedza kugutsikana, sarudza targentingovye Kurongwa uye kutuma danidziro zvine mwero. Pashure anofanira kuripa inivhoyisi uye kutanga chirongwa.

Huru basa kusimudzirwa ichi vari:

• Sociate.
• Target.
• Odnoklassniki.Slimart.

Kuita voga uye usapedza sendi, unofanira imwe nguva. First unofanira kunyora uye kuwedzera nadzo shamwari sezvo vanhu vakawanda. Next, unofanira kuita kuonana wose uye bvunza pamusoro Website chiziviso, nhumbi kana mabasa raireva kubatanidza kwavari. Saka, unogona kusika vanoshambadza kuti chitoro. Chokwadi, zviri nani chokukurudzira vanhu. Over nguva zvakafanira kuti govera vatengi uye kuvaka kuzvinyoresa mazita. Izvi zvichaita kuti ukwanise anoitwa kuti kupa zvinhu nenguva. Kana ichi pasocial network kuchaita popularize munharaunda yose, dzose vateereri zvicharangarirwa.

Advertising mu "Facebook"

Sei kusika shambadzo muna Facebook? Just kutevera pfungwa dzinotevera:

1. Kubva nhoroondo yako, uende "Ad Manager". Ikoko unogona kuona hwindo chaiwo pave zvokushambadzira chirongwa. Achipindura "maneja" anobvunza kuti kusarudza chinangwa kukwidziridzwa.
2. Uyezve zvakafanira kuti chidimbu kumusika maererano Nzvimbo, wevanotungamirira uye mafungiro maitiro. Kana usingazive kuti zvakanakisisa kusika chiziviso, mari chaiyo nzeve iyi.
3. Select placement kushambadza. Izvi zvinoreva kuti zvinokosha kuona nzvimbo pakushambadzira. Pane vaviri configuration modes - zvaitika uye Chinyorwa.
4. Panguva iyi kuziva zvemari chikamu. Kubva zvichaita kuvimba purogiramu zvekuratidza, ndiyo, zvakadini uye kana okushambadza kucharatidzwa.
5. Optimization uye vakasarudzwa prices.
6. zvakagadzirwa sarudzo, izvo zvakananga, uye achavaponesa memorability.
7. Kuwedzera mifananidzo kana mavhidhiyo.
8. Achabatanidza rokuremekedza, rugwaro uye Links.

Advertising mu "Instagrame"

How kusika chiziviso mu "Instagrame"? Pakutanga, unofanira uvhure account mu "Facebook". Danho rechipiri ndiko kusika pachako peji rako paruzhinji uye kusunga kubhengi kadhi. Pane imwe pfungwa kukwidziridzwa kuburikidza inowanzotorwa nhoroondo, asi chete akashandiswa kusimudzira mabasa yemo. Panguva iyi zvinokwanisika kusika nezvemarudzi matatu okushambadza mapango:

• Square uye rectangular mifananidzo pamwe acho;
• mativi uye rectangular mavhidhiyo pamwe acho;
• dzakatevedzana mapikicha ari Gallery.

Kusiyana kuzivisa kuburikidza basa "Facebook" pamusoro bloggers kuti kutanga Tinongoda chikamu mugumisiro. Uye norubatsiro vakakurumbira kusimudzira kuenzana munhu wakaiswa mari kubhadharwa zvisinei kubudirira pakushambadzira.

How kusika shambadzo, uye anosarudza nzira Implementation. Nzira pakusika munhu okushambadza chirongwa chokutanga ndicho "Direct". Hazvina zvisiri pamutemo basa, "Facebook", asi kurishandisa zvinogona kuitwa mugwaronhau chete nangananga vateereri.

nzira wechipiri zvikuru nevanhu - vhidhiyo iyi. Ndiko, inodzidzisa havagoni kuona kugutsikana zvaanoda hapana zvokushambadzira. Pane mukana kuti munhu anofarira, uye kunyange kuenda kubatana.

Nzira yechitatu iri kuburikidza pakushambadzira mapikicha. Asi kubudirira nzira iyi kusimudzirwa zvaanofanira kufunga nezvemashoko sei mufananidzo pacharo, uye rugwaro.