"Cannes Shumba" - mubayiro mukuru ari okushambadza romutambo

"Cannes Shumba" - a repamusoro dzakawanda mubayiro, vakapiwa zvakanakisisa Vanoburitsa okushambadza vari muzvikwata akawanda, uyewo pamusoro dzinoverengeka kwesayenzi kubudirira. Mutambo uyu ndiwo nevakawanda zvikuru kwete chete pakati pakarepo creators, asi pakati zvavo vanoiona uye vanoshandisa. Hazvishamisi, saka, kuti anobudirira zvikuru mavhidhiyo pakarepo asunungurwa kupinda Internet, uye mhemberero akanga azere mudzimba.

nyaya

"Cannes Shumba" riri paakavapa kuti creators ose anobudirira zvikuru promotional mavhidhiyo. The mhemberero yokutanga yakaitwa 1954. Shure mutambo uyu kakawanda inoitwa mune dzimwe nyika, asi kubva 1977 iye agara akaronga muguta reFrance Cannes. Pfungwa akabata mumakwikwi akadaro akaberekwa sezvo Festival ishamwari ane mukurumbira wakatungamirira vagadziri vakawanda okushambadza zvakakomba kufunga kwavo mhemberero. Saka akasimuka ndeimwe nomukurumbira munzanga zviitiko mumunda kumusika uye pakushambadzira.

sangano

"Cannes Shumba" iri paakavapa mune mhando dzakawanda. Kune ndarama, sirivha uye nendarira Medals. Uyezve, mumwe varidzi Golden Lion awana mubairo unokosha - Mukuru Prix. The vatongi Anoongorora kwete chete kungoda kushambadza, asi zvaro Implementation, Implementation. The makwikwi panoratidza-siyana kusimudzira zvigadzirwa zvavo makambani. Tiri kutaura terevhizheni, makomba, redhiyo nezvimwe okushambadza. Uyezve, rinokosha mibayiro vanopiwa yakanakisisa AD network, risingaoneki, kugadzirwa Studio. The mibayiro dzinoturwa uye vakundi mune dzimwe mhando, somuenzaniso mumunda nerudo. Kuwedzera mibayiro mhemberero, varongi dzinoronga tenzi makirasi, kudzidzisa purogiramu, magariro zviitiko kuvatori vechikamu. Kazhinji kacho pamutambo vari akapa sangano, kunyange hunonzi chirongwa chavo Kubvuma munhu.

In Russia

"Cannes Shumba" iri zvikuru munyika yedu. Kubvira 1995, muguta guru anoshanda Russian mumiririri inokosha sangano iri, izvo pagore akabata mharidzo mumaguta makuru ehurumende. Vamiririri kushambadza makambani emo vakaramba kare nominated nokuda nomukurumbira mubayiro, uye akakunda kukosheswa statuette. Pakati laureates dzakakurumbira zvinosanganisira Somuenzaniso, kambani "megaphone", iro yakahwina mibayiro gumi uye Grand Prix. Her racho vakabudirira chinozoiswa panguva Olympic Games muna Sochi muna 2014. Kazhinji, kubva 2011 zvipfuwo sangano kuramba kukunda mibayiro.

ukoshi

A yorudzii analogue of nomukurumbira firimu mibayiro ndivo "Cannes Lions". Vagadziri kushambadza vari navo kwete chete kuti kuwedzera mukurumbira boka rako, asiwo kumonera kubva pachavo maturo kwavo. Zvechokwadi, muna kuitika kufarira kushambadza mubhizimisi iri kukura, muchato akakwezva mamiriyoni vaoni, nokuti masangano akawanda ari mukana chaiye kutaura pachavo kwete chete pachikuva asiwo mudenga. Pashure pezvose, mutambo uyu firimu rakanaka, nedzimba dzizere, vaoni vakawanda zvinonyatsoda kuona mabasa avo kufarira creatives, uye dzakakurumbira mavhidhiyo vakawaridza nokukurumidza paIndaneti, kuwana guru mari maonero.

Sberbank kukunda

Kunyanya nomukurumbira mubayiro Chokwadi, ndarama "Cannes Lions". Vakundi akagamuchira kuchiva statuette Chokwadi, nokukurumidza akava nomukurumbira. Mumakore achangopfuura, vaiongorora nyaya haana zvakanaka chaizvo kune epamba vaburitsi, asi gore rino makambani chirongwa nemari Bank akagamuchira Silver Lion. Interesting pfungwa rave akaonga pamutambo. Bank vashandi gadziriro chirongwa "Streets" vakabudirira chinozoiswa pfungwa yake kusimudzira gwara itsva anotamisa Via SMS kana rinokosha Mobile kushanda. Kuti vaite izvi, vakatanga mumugwagwa vatambi, uyo dzimwe nguva akaita chiito chakakodzera, uye ndaitora zvikumbiro Websites. Kubudirira akanga kubudirira zvikuru nokuti kuti mumari Bank yakazviwanira akanaka kunaka kushandisa pfungwa dzavo. Modern uri mumugwagwa kwakakurumbira chaizvo pakati pevechiduku, uye vaimbi kushanda mirayiridzo iyi, nguva dzose ndirumbidzwe. Naizvozvo, vakagamuchira mari, mubhengi racho mutengi zvinopiswa, kurarama. Zvakaguma zvakanaka zvakakodzera nzvimbo yechipiri pamutambo.