Chii musika segmentation

First unofanira kutsanangura pfungwa shoko chidimbu - boka vatengi zvakafanana zvinodiwa kana chaiwo zvido. Kugova musika kupinda zvikamu achibvumira makambani nemasangano kuti pfungwa chete refu uye kunobatsira kumusika zvikamu, akagura vamwe.

Market segmentation kunogona kuitwa zvose maindasitiri uye mutengi musika.

Funga segmentation pakati mutengi pamusika mhando. musika Izvi zvinogona dzakapararira nedanho segmentation akawanda zvinodiwa. Saka nzira dzekuziva kuti musika segmentation vari: enzvimbo, psychographic, wevanotungamirira, zvounhu.

Funga mumwe chokuratidza yoga.

Market segmentation nenzvimbo chokuratidza ndiyo musika rakakamurwa siyana nenzvimbo dzine (muzvikamu). Somuenzaniso, zvinotevera dzakabatana dzinoshandiswa kuti musika wokuRussia: yevagari arambe achirema, kukura guta, nharaunda, nharaunda, dunhu. Pakuongorora pamusika segmentation wekambani anogona kusarudza apo ayo yokutengesa kuedza zvikuru. In Russian musika pedyo nharaunda rakakamurwa muzvikamu zvakadai: Siberia uye Urals, muna muMoscow uye Leningrad kumatunhu, maruwa uye Kolomna Kumutswa, kukura maguta vanhu zvishoma pane zviuru 5 vanhu, 5-20 zviuru, etc.

Maererano wevanotungamirira dzekuziva kuti musika segmentation ndiko kuti vagovere misika iri chikonzero akadai zera boka, munhui, kukura mhuri, upenyu zvinogara uye basa, nyika, dzidzo, chitendero, etc. segmentation Izvi raiwanzoitwa nemakambani ari padariro pakutsvakurudza kumusika. Hazvina segmentation ichi zvinoita kuti zvakarurama vaunze kudiwa nhumbi kubva zvimwe zvikamu vemo.

With maererano kuti segmentation pamusoro maitiro zvinhu zviri kufungwa iri nzira yokuti vatengi Mapoka vakabatana pamusana zvinodiwa zvavo, kuziva zvose vanoshandisa uye pavakapiwa yakapiwa (akasimudzira) chigadzirwa. Variables segmentation kwakadaro ndiko kusimba kushandiswa (yakakwirira, unosvikirwa, pasi), kuti chido kutenga chigadzirwa (kuziva pamusoro chigadzirwa kana haazivi pamusoro chigadzirwa) mamiriro sezvo nhengo chigadzirwa (inodzidzisa ari chigadzirwa Categories AI haisi achiputa chigadzirwa), kutenga nzvimbo utility (rudado faniro), ukuru kuvimbika kuna chigadzirwa (kwete kana kureva kwakakwana uye simba).

Zvino, pamwe maererano kuti chokuratidza psychographic musika segmentation. Izvi rworudzi segmentation zvinoitwa ane nzira nesayenzi kwakavakirwa nesayenzi ichi se "psihorafika". sainzi ichi paine nyaya dzakadai kupatsanura nemararamiro vatengi. Izvi zvinoita pahwaro pakutsvakurudza "psihografiki" kamura vatengi kupinda mamwe mapoka maererano kwavo muupenyu uye kunyanya nemaitiro unhu.

Pane achiri musika segmentation pamusoro woshanda chikonzero. It kunoratidzwa variables akadaro - zvigadzirwa, User mamiriro, bhuku iri vaipa zvinhu kana mabasa.

Uyewo segmentation paiya inonzi zvokuvakisa hwaro pamwe shanduka - wedzerai sangano (centralized, decentralized) simba nemamiriro (the anozviita wedhipatimendi ndiwo chigadzirwa - mari, kugadzira, etc.), sechivako ukama, mutemo uye mhando kutenga (chibvumirano anoreva nhema, etc.)

Zvinofanira kucherechedzwa kuti zviga segmentation kuti misika nevatengi hazvibviri nguva dzose kusarudza zvakarurama chigadzirwa kusarudzwa kuti zvakawanda vatengi. Ivo chete kunobatsira telemarketers azivikanwe mikana muchikwata anofarira kuti vatengi vacho vari vamwe kusarudzwa uye tsanangudzo muchikwata nokuda chigadzirwa boka rimwe nerimwe riri unyanzvi Marketing. It zvinoenderana nemano ayo nemazvo segmenting boka vaakasarudza kuti nhumbi dzake kana kwete.