Niche kana musika chidimbu? How kuwana nzvimbo yako mumabhizimisi.

Kunorondedzerwa US pamusoro ega, mumwe niche - hazvina asi "mamiriro ezvinhu kana basa yakarongerwa nomumwe mano yomumwe unhu." Hapana chakavanzika mumakore achangopfuura vaiona anobudirira zvikuru chaizvo avo Entrepreneurs vakakwanisa kuwana nguva ndokuiswa yavo niche musika. Panyaya iyi, pane zvakawanda nenyonganyonga: Kazhinji kuvhiringidzwa aine niche musika chidimbu, uye muitiro wayo kutsvaga - pamwe Positioning zvibereko. Chidimbu mumusika - ndicho chinoumba pfungwa yokutengesa, rinomiririra boka yevatengi zvakafanana nevatengi zvavanosarudza. Market segmentation achibvumira Entrepreneurs kubudisa chaizvo avo zvigadzirwa kuti mutengi inoda uye achava zvakazara aizviti iye. Chidimbu kusarudzwa nzira dziri siyana chaizvo, asi nheyo yavo kuti ubereke kubatsirwa uye kuwana kwako niche. Zvichida ndokusaka nhasi uri Marketing pakutevedzera hutsva, inomiririra urongwa rokuwana musika niches (nishing), izvo zvinosanganisira dzinoverengeka zvakagadzirwa pazuva chikamu chigadzirwa kusimudzirwa uye tsvakurudzo musika.

Chii niche uye sei zvakasiyana yekudyidzana kubva kumusika chidimbu?

Mazuvano kuti mabhizimisi kubudirira uye kubudirira pachako basa rako zvakakosha kuti vanyatsoona zvavo kumusika basa kwete chete, asi kuwana pamusoro yakamanikana zvikuru nzvimbo (musika chidimbu kana akawanda zvikamu), zvikuru underemployment vakwikwidzi. Kamwe ari niche, imwe mhando zvachose itsva zvebhizimisi zvinotora kunyatsonzwisisa simba uye may kwenguva pfupi nguva kuva zvinobatsira uye kukwikwidzana kugadzirwa kana vachida. The chete niche kusarudzwa pfungwa - ndiko kushandura mutambo kumunda kwavo kana kuti tiswedere pairi sezvo dzakawanda zvinogona vatengi sezvinobvira, uye chete ipapo kushandisa ichi regai muridzi duku, asi ravo bhizimisi. Niche Market ari zvoupenyu bhizimisi kana mhando mabhizimisi iri zvakawanda kukura uye ane zvakawanda nhamba yemakambani vatengi.

The maitiro zviri pamusika niche:

• Zvikuru customized zvikumbiro uye zvinodiwa vatengi edu, kugutsa kuti zvinoda imwe akagadzirwa nopindirana zvinhu uye mabasa;
• Kugadzikana, asi kwete guru zvinogona musika vanokwanisa;
• kwakaderera zvakakwana akasimba makwikwi.

Pakarepo zvinokosha kuziva kuti kusavapo makwikwi kwakakwana haritauri kuti pamberi penyu yangu nendarama, uye chete vanofanira kuwana nzira yayo kukura. Zvingangodarowo kuti dzimwe vanamuzvinabhizimisi vakaedza kufukidza chikamu ichi yebhizimisi, asi nguva asiya nokuti zvizere tarisiro. Kazhinji, pane niche musika apo mumwe chidimbu ari kusangana nevamwe, zvinogona zvikamu sezvo chakasiyana kumusika. Zviri pano kuti pane yainakidza kwazvo kudiwa, uye kuchinja yevatengi zvinodiwa uye zvinodiwa kuitika zvokuti zvinoda refu kwazvo kugadzirwa kuchinja kukurumidza nenguva norudaviro. Kana musika niche chepamusoro kambani, haichawaniki ichifarirwa dzimwe vanamuzvinabhizimisi, sezvavakanga vakaita bhizimisi hapana nzvimbo. Competition muitiro anova zvakunoreva, nokuti iyi, mari mari achava yepamusoro zvikuru purofiti.

Kupa chinokosha chidimbu kubva pamusika kana kupfuura mumwe zvikamu, kuti entrepreneur kuwana yepamusoro kudzoka uye kuva zvizere kudiwa pakati vatengi. Zvisinei, kungova kumbotura akasununguka niche anogona vabudirire zvakakomba uye tora basa rako ndamboita, nokuti inobva ichi kiyi zviridzwa nyika dzakawanda yokutengesa.