L'Occitane: kuongorora uye kuongororwa

France inozivikanwa nokuda kwehuwandu hwezvirimwa zvakasiyana-siyana, kubva kune mafuta anonhuwira nemafuta anowanikwa. Munyika ino yakanaka kwazvo kune masango makuru ejasmine, heather, sage, lavender, thyme, kune marudzi mazhinji e roses. Miti iyi yose neminda yemaruva inowanikwa mumugwagwa wehuni hwehuni hwemafuta - Grasse.

Guta rechipiri rinopfuura rekare muFrance rinonzi Provence, rakapoteredzwa nemiganhu yakawanda yemarudzi akasiyana-siyana mavara. Yaiva muProvence iyo Olivier Bossan anonyangadza, muvambi wekambani inozivikanwa yepasi rose inonzi cosmétique L'Occitane, akaberekwa ndokukura. Mutengi anotsanangurwa nezvezvigadzirwa zvayo anobatsira vamwe zviri nani kufamba uye kusarudza imwe kana imwe mutsara.

Nhoroondo yekambani iyi yakatanga muna 1976, uye nhasi marimi anozivikanwa zvikuru kwete muAmerica neEurope chete, asiwo muRussia. Chinhu chakasiyana chezvinhu zvose zvinogadzirwa ndezvokuti zvakagadzirwa kubva kune zvisikwa zvepanyama. Bossan anosarudza zvipfeko sechiratidziro chekupa kwechisikiro uye mararamiro emitemo yekumucheto kwekumaodzanyemba.

Cosmetics L'Occitane inongowanikwa chete pamiti yemiti, iyi ndeimwe yemitemo inokosha yekambani. Vatungamiri vekambani yezvigadzirwa zvinogara vachironga zvirongwa zvakasiyana-siyana zvehutano zvinotarisirwa kutsigira nekubatsira varwere, kusanganisira vasina kuona uye vasina mapofu. Kambani nguva nenguva inosika minda mitsva kuti iwedzere zvimwe zvirimwa zvepanyama, izvo zvichabva zvichiwana mafuta anokosha. Kutenda kumhizha huru, vakadzi pasi pose vane rusununguko kushandisa L'Occitane cosmetics uye zvinonhuwira.

Kuongororwa kwevakadzi vazhinji vane shungu. Vanhu vazhinji vanocherechedza kunhuwirira kunofadza, kunyorovedza kwezvinhu, kushuva uye kushamisa zvinoshamisa nokukurumidza. Izvi zvinokonzera michina yekodzero yekuchengetedza bvudzi, chiso uye muviri - gelo, mvere uye mafuta anokosha ekugezera, pamwe nezvinonhuwira mvura, zvinonhuwira zvemakamuri, zvishongedzo zvezora.

Chiratidzo chekambani chinogona kunyatsonzi karite mafuta. Mafuta anobudiswa kubva muzvibereko zvemuti unoporesa weShi, ane chigadziridzo, chezuva-chinodzivirira uye chinokurudzira. Chakavanzika chekugadzirisa chikafu ichi Olivier akadzidza kubva kuAfrica vakadzi. Ndichionga chikafu ichi, chigadzirwa chinoyevedza ikadhi yehwamanda ye L'Occitane. Mutengesi anoongorora nezvemafuta akanaka, mushure mekushandiswa kwaro ganda rinova rakanyorova uye rakasvibira.

Chinhu chisingaiti chinonakidza iyo yezvigadzirwa zve "Orange Ribbon", inobva pane zvakasikwa zvemafuta eorineni ane maitiro evanhu vanorwisa mweya. Chiitiko chakafanana chinopiwa nemutsara wokuti "Aromacology", iyo inonyanya kudiwa pakati pezvakanaka zvepabonde. Mune mhando yezvigadzirwa kune ruzivo rwezvokurapa zvinonzi "Cosmetics" rinonzi "Five Essential Oils", inogadzirirwa chekudzivirira uye yevhudzi. Nekubatsira kwechigadziro ichi unogona kudzorera kunyange nyanzvi dzakaoma uye dzisina simba - iyi ndiyo yakakwana kusanganiswa kwerapeutic aroma compositions.

Kune vakadzi vanopfuura 40 vakasika zvinopesana nekukwegura kwezvipfeko. France ndiyo nyika umo vakadzi vezera reBalzac vari kunyanya kunetseka, saka Bossan yakagadzira zvishandiso zvinoshamisa izvo zvinoita kuti ganda rive rakasimba, inzwi, ripe ruvara rwepeach , uye rinopisa uye rinopa epithelium. Izvo zvinofanira kuonekwa kuti nzira dzose dzakaputirwa mune zvakatipoteredza zvigadzirwa. Iyo kambani inhengo yePETA sangano, iri kurwisana kwazvo nekutsvakurudza kwezvipfeko zvemhuka.

L'Occitane - chiitiko chekuongorora

Gore roga roga nhamba yevatengi vakagutsikana nevatengi vakavimbika chete vanowedzera. Vakawanda vanogutsikana nehupamhi hwezvitsva, mafuta, mabhemi, lotions, tonics, foams uye shampoos. Mhinduro dzakawanda dzakanaka pamusoro pekushambadzira kwechigadzirwa ichi, rinobvisa kutsamwa, kuchenesa, kubudirira kunogadzirisa ganda, kunodzokorora mabasa ezvakanaka uye kurwisana nedandruff. Mushure mokushandisa shampoo, vhudzi rinova rakanyorova, rinopenya, rakaoma uye rakasimbazve - hapana chikonzero chekushandisa chimiro.

Kuongororwa kwakawanda kwechido uye zvimwe zvipfeko L'Occitane. Kubatsira kukuru kwekambani ndeyokuti inobereka michina yemarudzi akasiyana-siyana. Paivawo nevanhu ivavo vaisada zvigadzirwa kana kuti havana kukodzera. Zvisinei, vanhu vakaratidza kusagutsikana nezvidhori, havana kufunga dzimwe pfungwa pavanoshandisa - ganda rinowanikwa. Munhu mumwe nomumwe akasiyana, saka musati mava kushandisa izvi kana kuti mhinduro, iwe kutanga unoda kuve nechokwadi kuti haibvumiri kutarisa.