Maererano Printing Services. Anokwikwidza kurwisana nokuti makasitoma.

Kubva nguva muchina wokudhinda vave vachishingaira nokusika kweShanduro rokutengesa, aikwikwidzana hondo nokuti Customer pakati mamaneja uye kugadzirwa mamaneja Advertising Agencies (RA) awedzera.

divi rimwe nerimwe riri kushandisa ayo zvinobatsirawo kuita kukurira kuguma mutengi. Saka, kudhinda anotsvaka Client pasina kubatsirwa RA uye RA anotsvaka kupa zvizere uye mushandisi-ushamwari pasuru mabasa vatengi, uye kuisa mirairo ari kudhindwa. Muchiitiko chino, RA kunoda namaneja shoma kumahombekombe kuwedzera purofiti yavo. Uye purofiti iyi novimba mutemo uye nzira mukati RA kambani, uye kunonyanya pamunhu kusvika nechimwe RA nomumwe maneja.

Uyewo, kugadzirwa mamaneja zvino vari kungwarira uye kuita KP (mashoko) yakananga vatengi, edza kusimudza kukosha mirairo yakakwirira sezvinobvira rinoparadza, iyo yakanyorwa wokudhinda, une kuti pachake usapinde kukurudzira.

Kutaura zvazviri, dambudziko rakafanana vaviri mamaneja, kunyange vakagara rears siyana.

Nedoro, apo pamusika yemakwikwi kunotemwa nomutengo uri chikumbiro.

1. chatingatevedzera maneja (vavariro yake, ruzivo mitengo iri kudhindwa pamusika, kukwanisa kuziva zvinodiwa vatengi panguva nechikumbiro, kwete chete anoshanda nemitengo yakaderera, nokurasa, kupa mari yakawanda nzira (kana usiri mutemo), izvo zvinowanzoita kuti yakaderera mhando zvigadzirwa, etc.)

2. kugadzirwa yepamusoro (urongwa uye mamiriro emisasa kuti vanoumba inokosha nemutengo wakaderera paminiti kuitira: Optimization uye zviratidzo okuwana zvoupfumi, mari zvibvumirano nokuti zvokuvakisa zvokunyama vavariro kuti vaunze zveminda Guide)

3. chatingatevedzera RA (turnover, kuwedzera kuwanda mabasa, kuchinja mu kushanda nemakasitoma, kutsanya mhinduro, kuti Guidelines vavariro kuti vaunze zveminda)

Nokudaro, akaratidza chaiyo zvazvakanakira kuti mativi akasiyana:

- namaneja ari mumiririri kudhinda uye kunovimbisa mabasa chekambani mu raanoshanda, anokwanisa kudzora kugadzira nzira munhu.

- RA Manager anopa zvakawanda mabasa, Achibata vaidhinda zvose muguta uye, naizvozvo, anogona kuva anonzwisisa chokuita Client.

Paumbwe murayiro ukoshi

dzimba Printing vane zvakasiyana ezvoupfumi chokukomborerwa ayo kugadzirwa Profile kuti kugadzirwa mishonga Uyewo zvakasiyana, kureva, munhu achitaipa ari mukuru magazini inopisa uchanyangadika adhesives, zvimwe zvisingabatsiri anounganidza navo pamusoro chibatiso, uye dzimwe rinodhindira mapepa mabhurocha bhuku guru, uye kugadzirwa akanga enchanted nayo. Maererano Sungira Odha ukoshi rimwe kudhindwa yakasiyana, uye zvikuru zvinoenderana maneja wacho kubudirira, izvo wakaiswa kuti yakananga kugadzirwa.

Asi zvichida ichi zvakare:

The nemhosva, kureva basa RA, kubhadhara wokudhindisa iri kugadzirwa ichi idukusa kana vakanga zvakananga anotaurirwa maneja kugadzirwa ichi. Muchiitiko ichi - ndicho vavariro maneja (20% wrapping, kana mitemo Manufacturing) uye kodzero nzira bhuroka anoshanda zvokudhinda imba ino ari mwero 5% uye asingauyi kubiridzira zvinopfuura 10. Typography asingafaririwo kushanda pamwe bhuroka, nekuti chinhu chikuru pamusoro wake - ndiko kuwanda, kana shoma mari iri kudzoka pamusoro inivhesitimendi.

RA Manager, pamwe ruzivo uye pamwe yakavimbika kudhinda dzimba, asi chaiwo mamaneja vanogona nguva dzose zvinobatsira kuisa yakaronga, saka kuti muvigire yakakwana mutengo Tag kuti nemhosva yake. Ruchabata aenderane Client, sezvo iri riri yayo huru basa rokutanga chokutambudzika. Asi pano pane mubvunzo kuvimba, sezvo maneja chaizvoizvo inopa mabasa boka, riri murevereri. Zvino iyi, zvose zvinoenderana maneja wacho kwenyanzvi unhu.

Kuita inonzwisisika kusarudza imwe nhungamiro kana mumwe hazvibviri, sarudzo nokuda Customer.