Mitauro zviri kutengesa magwaro

Vakawanda vaidavira kuti kunyora vaitengesa ndima yakanaka uye masirogani ndivo chete vanhu vanokwanisa chaizvo, zviri chinodiwa kuti vakapiwa philological dzidzo yepamusorosoro. Practice rinoramba chinzvimbo ichi. Vanyori anobudirira zvikuru Zvakawanikwa dzimwe nguva hazvisi chaizvo noushamwari girama nemarongerwo, asi vapfumi vane pfungwa okusika. Kana rokuzivisa chikuru chinhu - matsva nzira uye mitauro kukwana Gloss uye anogona kupa rinenge rapera chigadzirwa chiperengo nyanzvi.

Zvisinei, kunyange vanhu unyanzvi chaizvo dzimwe nguva anogona kusika ounyanzvi chaiye, kwete zvichava okushamisira kuziva nezvenzira unyatsoshandisa dzakasiyana-siyana kutaura uye zvirevo. Pashure muchizadzwa vazivana nadzo ichanyangarika kudiwa vanopedzera simba pamusoro nzwisisa michina chii yagara kuzivikanwa, uye uchakwanisa kuisa pfungwa pane zvinokosha - kugadzira pfungwa okusika.

On mukuru zvinodiwa kuti kutengesa chinyorwa

Chero kushambadza chinyorwa mashoko ari pasi nemamwe mitemo yayo vakasiyana nevaya kuri mune dzimwe ngano Genres akadai nyaya, nyaya, yokufungidzira, kana journalistic ino, yokungotaura kudzidza izvi features, pasinei akapfuma ruzivo, mwero chaizvo. Kune vakawanda zvinodiwa kuti unofanira kuziva, kunyange zvazvo kakawanda vanyori vakabudirira kutengesa magwaro kare zvasvika mitemo iyi tisingatungamirirwi uye intuitively.

Pano vava pfupi

- mutauro kushambadza anofanira zvakajeka uye zviri nyore.

- The chinodiwa kuti kubudirira ndiwo kuvapo pfungwa chairoiro.

- Marketing chinyorwa vanofanira "munamatire", kureva varidzi mufananidzo wakajeka.

- The rinokosha chinodiwa - kusanganisira nevatengi zvepfungwa. nyaya iyi anofanira ari oga kudzidza, uye vakatakurirwa kunze.

- Taura akainangisa nezvaunoda, uchishandisa akakurumbira duramazwi racho zvakavapoteredza.

- Pane dzakananga hunhu maonero zvichienderana mugero yenhepfenyuro. Somuenzaniso, yakadhindwa rugwaro zvinoverengwa zvakasiyana pane mashoko chete pamusoro redhiyo mushamarari, uye uyewo nyaya mbiri zvakasiyana nezvinoita kuti kuenderana nokuda mifananidzo. chinhu ichi zvinofanira kucherechedzwa kuti hazvina kushanda, sapamazuva yakakurumbira nhetembo: ". Rakanga akatedza papepa"

- The Kushandiswa hackneyed cliches "chisarudzo chakarurama", "sarudzo yako chete", "chete zvino uye nesu chete", uye zvakafanana zvinokonzera chinetso zvakafanana sezvo pachinhu chero mabhuku Genre. Pachava kubudirira itsva umo mune "vakadzi vane kungoda wake aimbova runako," "wavadiri vakatendeka, kushumira zvakawanda yapfuura varidzi" uye dzimwe zara mafuta kubva kakawanda kushandiswa evanhu? Over "ounyanzvi" vakadaro akaseka anopfuura zana adarika. Kuti kushambadza pamwe.

Asi nguva kutamira, chii sokuti kuziva zvose, kureva nhengo kutaura michina yavo kushandiswa.

chisazitasingwi

Shoko "isu" Vagadziri kushandisa, ndichizivisa pachavo. "Iye", "ivo" uye "iye" ari okushambadza vakanga asiri kushandiswa senzvimbo asingabatsiri zvachose. Zvisazitasingwi "iwe" uye "imi" nekusiyana, dzakazara zvikuru hurongwa hunoumba zvakanangwa kuteterera ose zvinogona mutengi uye mapoka avo. "Tine vanoshamiswa pamusoro pako!" Kana "Chokwadi vakakodzerwa nayo!", Kana chinhu chakadaro. Saka, kuti aunganidze: zvinokwanisika uye zvakakodzera, asi haumanikidzwi kwavari pamusoro pedu uye imi. Ivo (vatorwa) regai isu kutifadza. Iwe basa, uye vamwe havatendi kubata.

chiito

Iye, sekutaura kwakaita mudetembi, "opisa mwoyo." Panyaya kushambadza, ichi chinoreva kukurudzira zviito uye activation maitiro. Kakawanda vakashandisa inotodiwa ( "kutenga", "kushandiswa", "kunakidzwa", "kudana"). Ndinorangarira rimwe chaiwo zviri Genre ari muchimiro masirogani pamusoro pechipiriso kubva zuva zvikwangwani, saka yakakurumbira muSoviet Union uye kudana kubhururuka ndege "Aeroflot" kuchengeta mari nemari mubhengi, uye kunwa "Champagne yeSoviet". The nzira mberi, saka verbs kuti vanoumba kupindirana kwemuvanzrira wezvirevo nemabviro centre rinosunda nomuromo kuvakwa anofanira kusarudzwa yepakutanga. Mienzaniso vakabudirira nomuromo kurwisa: "Rega kusiyira mumwe clanger!", "Ongorora," "Tsvakai", Asi mupfumi mashoko richaita kuwana zvakawanda siyana zvaungasarudza!. Rechiito - yakasimba zvikuru kana kushandiswa nounyanzvi, zvinoita unopisa mutinhimira, simba uye anopa kutsunga. Iye chaizvo kushambadza zvemitambo nhumbi, motokari uye zvichingodaro. N. In zvatoitika muchirevo chechinyorwa chino hazvirevi kushandisa.

chipauro

Zvinofanira kurangarirwa kuti "zvakanaka" hachisi "chinonyanya". Kazhinji, rakaisvonaka chimiro chipauro anoonekwa kuva nokuratidzwa zvakaipa kuravira. Dzivisa hackneyed kushambadza tsanangudzo dzakadaro se "asina", "unhu", "akanaka", "huru", "nemamwe", "kugonesesa", uye zvichingodaro. N. Havadi kutaura mutengi, uye shoko rimwe nerimwe, uye kechipiri inopedzwa kumukoshesa pa uremu goridhe. Chipauro somunhu epithet akagadzirirwa kusimbisa yemakwikwi zvakanakira chigadzirwa, uye kuataura, achinongedza nevamwe ehupfumi kuti "vanyoro", "cake", "musha." Pane zvinokosha kururama uye zvakarurama.

Zvino, chaiyo "muedzo" chirungamutauro kushandiswa zvinobudirira zvokushambadzira magwaro.

parcelling

Long mitsara tai chero chimiro, uye kutukana uye kudhindwa, saka kuti zvaizova unodikanwa, sapamazuva yakakurumbira chirevo, rokutema kure demo ravo. Ndinogona kuita kuti? Hongu, kana iwe ukaita zviri unyanzvi uye wakanaka kuravira. "Tiri kumirira iwe. Tine chinhu kufadza vaenzi. " "Taura nesu. Hauzombozvidembi ". "Sausage - mukaravhani. Sezvo mueni sekuru. " Kuwedzera kuparadzana uye nyore kuverenga, kugamuchirwa anopa romukova kutaura matauriro anoita kuti amire kubva isingafadzi nhamba vaitaura "kutenga yakasiyana uye zvakanakisisa ...". Parceled mamiriro kunokonzera kufarira zvinopfuura kungonyaradza mwero magadzirirwo. Tinogona kuyeuka inonakidza maonero kufirimu kutaurwa: "Zita rangu riri Bond. Dzheyms Bond. " The nzira chete.

segmentation

Technology kushambadza chipo segmentation afanane nzira pamusoro parceling, asi akasiyana nayo nokuda intonation. The zvakataurwa iri huviri (kana kupfuura) pamusoro yokupedzisira yezuva yakasiyana nyora mavanga. Somuenzaniso, "ACME chiratidzo unyanzvi. Chiizve unofanira kuziva nezvazvo? "," Ini "Ferrari"! Pane zvakawanda mibvunzo? "," Residential zvakaoma pamusoro kuTsime Great. Uye muri kubvunza chimiro mugungwa? "" Munoda here? Hongu! "Uye kunyange" Raira pfungwa dzako! Kana paine mutariri ... ".

Mibvunzo ovapindura

nzira iyi afanane segmentation, asi wakasiyana izvozvo mubvunzo zvikumbiro. Muenzaniso: "Uri vaneta nokumirira? Vakatambudzwa nokuda dambudziko? Wife akapika? Vacheche kuchema? Toscha emagetsi? Saka kureva boka ACME! ". Mubvunzo-mhinduro kugadzirwa chendangariro vividness kuti maonero uye kukurukurirana.

Dzora

The kambani "Bee" - musoro mitengo.

The kambani "Bee" - nokukurumidza troubleshooting.

The kambani "Bee" - vakasununguka uye pakarepo pakusununguka.

The kambani "Bee" - tsika dzakakwirira basa.

All yakajeka?

Zvingaita kupfeka vakaberekwa chimiro, pamwe segmentation kana mibvunzo yakawanda vari kupiwa mhinduro muchimiro hachizi kana kambani zita.

Other zvinogoneka kushambadza kutukana zvakagadzirwa

Tools nekusimba kubudirira drafting kutengesa magwaro, zvikuru-siyana.

A nzira zvakafanana kunosanganisira kushandisa zvinyorwa zvokupikisa zvakapesana pamutsara rimwe (vaifanira chinhu chakanaka pane kushoma dzimwe zvinetso nyore kutanga uye kugumiswa kusakwanisika, mafaro, Chokwadi, uye vakadaro hunyambiri nekupikisa).

Mabiko gradation Shoko ose kana mashoko anoreva kuti mubatsirwe, unonakidza nesimba kupfuura rapfuura, kuwedzera kushanda.

Kazhinji zvinotaurwa nevezvematongerwe kushandiswa, saka pane mibvunzo nemhinduro zvinofanira kuva pachena.

Uye kunyange shoko "kwete", unowanzoonekwa vaiona chisingadiwi kushambadza, inogona kushandiswa nounyanzvi. "Mune miniti? Kwete, ndiri refu. Zvichida nokusingaperi. Ndinofarira pano. "