Own muchiso zvinhu uye chitoro wezvokutengeserana vachida. Kunyoresa vanozivikanwa

Chero kambani ano kuti anoremekedza pacharo uye ayo vatengi, wakakwana pasina yemakambani nokuzivikanwa chaiyo uye, naizvozvo, hapana zvizivikanwe, vachibvumira kumira kubva mamwe makambani zvakafanana.

tsananguro

Pasi vanozivikanwa kunzwisisa raora zita chekambani, pfupi nemashoko anotsanangura ruzivo uye kwakajeka akadzama. chiratidzo ichi zvinoita mugadziri kuratidza kwavo munhu akazvimiririra uye kusiyana.

Own muchiso kunozivikanwa mutemo vakangwara pfuma dzinongoitika kana pamutemo munhu uye runochengetedzwa mutemo "On njere pfuma." Zvinonzi basa imwe chamunowana pakuenzanisa Pepa wekambani (sangano). Brand zvinoreva chisingaoneki zvinhu. Kodzero kwachiri, unogona kutengesa kana kuchinjwa, uyewo kuti pave kodzero kana rubato kubhengi.

Marudzi trademarks

Nhasi, ivo dzinoiswa sezvinotevera:

1. Cheshoko. Kazhinji ichi ndicho zita Fonts mubatanidzwa. Vanopfuura 80% kubva trademarks zvose nhengo muchikwata ichi. Somuenzaniso, "VTB», Honda, Adidas uye zvichingodaro. D. Hedzino yakakurumbira uye masirogani, izvo vari pamutemo uye kudzivirirwa nomutemo. Somuenzaniso, Apple: «Funga zvakasiyana».
2. Pictorial. Izvi zvinosanganisira zviratidzo kana kuti inoratidza pachena zvifananidzo, umo kusina kutukwa kana chaiyo zvinhu. Somuenzaniso, inozivikanwa garwe Lacoste kana nesitiroko Nike.
3. Vasanganiswa. Kubatana uku rokutanga uye rechipiri mhando trademarks. upenyu hwavo hwezuva nezuva anonzi Logos. Somuenzaniso, zvaizivikanwa vakawanda kubhadhara hurongwa - Mastercard (kutukana zita, akanyudzwa mukati madenderedzwa maviri).

Zviya, unogona kunyora mufananidzo kavha uye mavara.

A duku kunyatsotsanangura

Sustainable wemishonga "vanozivikanwa" muupenyu hwezuva nezuva haawanzopiwi kushandiswa. Zvikuru, unogona kunzwa "Logo", "muchiso" kana "treydmark". Uye kana zvinoreva mashoko aya akafanana, pfungwa dzakasiyana.

Shoko "muchiso" rinobva kumusika. Rinoreva mufananidzo nhumbi (mabasa, makambani, masangano) uye uzivi yake. "Logo" - chifananidzo yakasiyana kuti rinoshandisirwa zvigadzirwa. Uye chete shoko "treydmark" rinoreva zvakafanana neshoko rokuti "vanozivikanwa".

Hapana apa mumutemo Russian hakuiti pamutemo kushandisa. Pane chete pfungwa "vanozivikanwa". Unobwinya munyaya 1477 of Civil Code. Uye ndinosika kwenyu muchiso chaizvo nyaya vanozivikanwa chitupa.

Kunyoresa vanozivikanwa

Clearance kunoitika mumatanho dzakawanda. Vamwe vavo kuti zviite muitiro uye mutengo mari vari varumbidzwa kugadzirisa nenyanzvi.

Step One

Dzakagadzirirwa chiratidzo chinofanira kuongororwa kuti kusiyana. Uyezve, kunyange pamberi chikumbiro kuti kunyoresa zviri kudare. Unogona kuzviita pachako. PaIndaneti pane pachena dziripo Databases pamusoro Rospatent (mu nyika yedu pasi pake kunzwisisa Federal Institute of Industrial Property - FIPS). Asi pane masangano kuti dzidzira muna pakuongorora yokusiyana vakanyorwa chiratidzo.

Danho iri rakanyatsojeka mhosva. Sezvo kuona kunotoreva akadzokorora kukundikana kunyoresa uye mari inobhadharwa kurasikirwa ehurumende mabasa.

Zvisinei, kushaya repetitions - hazvina hakurevi kubvuma muchiso Rospatent. Ushumiri vakuru kazhinji "sangana" akafanana vatambi kana Graphics, uye wacho anofanira kuratidza kusiyana nomufananidzo chiratidzo.

Makambani kuti vakapfuura nemaitirwo pachii beginners kutendeukira kune nyanzvi. Firm kushandisa dzinoongorora kusiyana ari mugadziri wacho vanozivikanwa, kurumidza basa kuyananiswa, uye kupa mhedziso. Vari pazvinhu zvemitemo pamwero pakutanga 90-ies wekupedzisira remakore.

bvumidzwa magweta

Izvozvo pamutemo akazviratidza Institute of vanozoshanda vari kukonzera pfuma kudzivirira mumunda zvedzidzo kodzero. Izvi bvumidzwa magweta. Pavanondirwisa vanomirira zvido wacho nokuda vanyorwa vanozivikanwa muna Rospatent. gweta Patent anoda basa ravo chete kune mashoko uye mufananidzo vanozivikanwa. Greater kunobatanidza wacho haina kuzvireva. Sezvingatarisirwa, zvakadai vanozivikanwa kunyoresa zviri anodhura, asi musi okutambirwa pamusoro gwaro ipfupi yekudyidzana.

Help nevasori yekudyidzana akazoita nguva kunyoresa uye kubvuma yokusiyana, izvo zvinozoita kunoderedza mari mari.

Nhasi, Russia ine anenge 2000 kushingaira bvumidzwa magweta. mabasa avo vari nokudzorwa vehurumende mutemo uye mutemo 30. 12. 2008 № 316-FL "On Patent Attorneys". Mabasa dzimwe mari pamusoro bvumidzwa magweta pasi zvokudya Hurumende.

Step maviri

The patented muchiso anogara kushandiswa kuchinja chimiro. Naizvozvo, vainyatsotarisirwa inofanira kubhadharwa kuti kusarudza mukirasi kwenhumbi (mabasa). Kuti aite izvi, pane dzakawanda classifier (ICGS). It nhumbi (mabasa) akakamurwa makirasi 45. Gumi vacho vakazvitsaurira basa, uye vamwe - nhumbi. Kushanda pamwe Directory zvinoda vamwe unyanzvi uye ruzivo. Somuenzaniso, zita imwechete nhumbi (mabasa) anogona kuva makirasi siyana uye kutarisa nokuti zvose pamusoro zvakare pamusoro chinangwa, ipapo mashoko ose gadzira, uye zvichingodaro. D. Matungamirire basa pamwe classifier yakataurwa Rospatent. Hazvina here basa rake panguva ino kutanga navo.

danho matatu

Kana rave tapedza regadziriro basa, zvinokwanisika kuti ape kukumbira yayo muchiso (chimiro chawo pakutsvaga murayiro Rospatent kubva March 5, 2003 № 32). Izvi zvinoda pasuru magwaro. Zvinosanganisira:

- chikumbiro kuti vaverengwe, iyo ichasanganisira mashoko mumuviri (pamutemo) munhu rinomirira kutengeserana chiratidzo;

- zvinyorwa achisimbisa kuripwa mabasa;

- mufananidzo remangwana zvizivikanwe (8 zvidimbu) pamwe fanira pokushandisa Logo pamwe rondedzero uye pamazita nhumbi dzakawanda classifier;

- gwaro mamiriro kunyoresa woga entrepreneur kana repamutemo.

Nokuti zvapedzisira muchikwata kuti bumbiro wechaunga akawedzera zvawanyora, munhu vanopupurirwa kopi musoro nekambani regiune Enterprise.

Kana vanozivikanwa kunyoresa basa kuroora mumwe bvumidzwa gweta, unofanira notarised simba gweta.

chikuva chechina

Pakunamata pakati zvinyorwa kuna Rospatent. Kune nzira dzakawanda:

- in munhu chero inoshandiswa mahofisi,

- Russian tsamba (pamwe kubvuma)

- ne Fax (asi chepakutanga richiri kunodiwa)

- electronic fomu FIPS pamutemo Website (unofanira kuisa Software chaiwo kuwana kiyi)

- nokubatsira munhu bvumidzwa mumiririri.

Pazuva okutambirwa chikumbiro pamwe vakakoshesa magwaro Rospatent Secretary rinogadzirira nemishumo ayo uye kunyoresa uwandu wacho.

Danho shanu

It is chamber mamiriro vakabvuma magwaro kuti kunyoresa vayo muchiso. Chakagamuchirwa nokuda Office magwaro ndiwo yakarongwa kuzviongorora. Kureva, zviri zvazvakaipira pamusoro pokushandisa uye rakarurama zvirimo, Kuwanikwa anodiwa zvinyorwa uye makopi aro uye nezvimwewo. The yose muitiro zvinotora inenge mwedzi miviri. Kana pasina mhinduro, Rospatent anotora basa rake.

Uyezve nouchapupu kuongororwa yatanga, izvo zvinogona kugara kusvika mwedzi mitanhatu. Panguva ino pane chinoshingaira ongororo pamusoro trademarks muRussia uye kunze, uko pamwe nomutsamba pamwe wacho. Kazhinji, nyanzvi vanoti chero kujekesa kana kutsivira. Panguva iyi "akacheka" kugadzirira (ona danho rokutanga uye rechipiri) vamhan'ari. Kudai kwakanga kusina mashoko uye kudzivirira nyaya yavo haisi zvakakodzera, Office anofanira munyore vanozivikanwa. Panyaya iyi, wacho anogamuchira tsamba yebasa Rospatent.

Zvinokwanisika kuderedza application wava ichifamba. Kuti aite izvi, unofanira kupa zvikonzero zvakanaka okutanga okutambirwa yakasiyana nedzimwe chitupa. Somuenzaniso, unogona zvakanyatsonanga kuti zvigadzirwa vari aivigirwa kwose.

Step nhanhatu

Muchigamuchira kuchiva chitupa. Pamusoro ziviso ane zvakanaka sarudzo, wacho anofanira kuripa hurumende kubhadhara kuti rezinesi uye pasi mubhadharo magwaro kuna Rospatent. The issuance ane chitupa nomurayiro mwedzi miviri vanotsaura. Panguva iyi, patented chiratidzo wakapinda mune State Register uye yakabudiswa mune pamutemo Bulletin remwedzi "Trademarks". The zvichiguma Gwaro kunodiwa kuti kuvandudzwa pamakore gumi.

Mushure mokugamuchira nayo, muridzi anogona kunokumbira kunomurayira nekuripira zvokunyama uye mutsika kukuvadza yokushandisa zvisina kunaka vanozivikanwa nemapoka rechitatu.

Not nyore

Vanozivikanwa munyika ano munyika norukosoro ine zvayakanakira ayo nezvayakaipira. Zvakanakira yayo muchiso dzinosanganisira:

- kuderedza matambudziko kukwikwidzana pamusoro rokutengesa nhumbi (mabasa), uyewo pakushambadzira kumusika mari;

- simbisai yayo Pricing hurongwa,

- kuwedzera mumucheto,

- isiyo kudzora kuparadzira nenhumbi (mabasa) yayo unhu.

Panyaya iyi, kuti mugadziri anotarisana zvimwe zvinetso. Somuenzaniso, kusunungurwa nenhumbi kana kubudisa yepamusoro mabasa, hatigoni angawedzeredza mutengo. For vakwikwidzi pakarepo rwugare shama niche. Nokuda kwechikonzero ichi, Somuenzaniso, untwisted retailers havabvumirwi yavo muzvitoro chigadzirwa mutsetse yakafana vakwikwidzi. Uyezve trademarks anofanira kugara kusimudzirwa. Uye kwava dambudziko huru.

zvinogoneka zvikanganiso

Kakawanda zvaitika:

- kana wacho ari kuedza vakazvimiririra kuona makirasi International Classifier;

- nemugwagwa chiratidzo handivo voga;

- Chichatara kurondedzerwa inaccurately kana kururama (semuenzaniso, mavara);

- ari mashoko nokuda kwokuripirwa wehurumende basa mashoko okuti;

- vari kutengeserana chiratidzo pane zvinhu ehurumende zviratidzo kana mifananidzo vanhu vakakurumbira (pasina mvumo yavo). List pamusoro airambidzwa zviratidzo anopiwa muna Civil Code, Article 1483.

An dzinonakidza pfungwa

Exclusive rinopa muchiso zita "Metro". The nyanzvi yacho kambani, kufunga zvinodiwa vatengi vavo, kana chiduku pfungwa waakazvitengesa kana nyanzvi yacho hotera kana resitorendi mubhizimisi, dzichiri mavanga, "Metro" yavo. Hazvina zvinoshanda, ano oornag (by kukosha) ari kuroorwa. Nokuti vamwe zviri inokosha mutsetse mishonga (mabasa), uye nokuda mumwe kupedzisa anogadza kuti kushumira mangwana pekugara panguva rakadzika mutengo.

The Portfolio kuti "Metro" anotova nhanhatu ano pfungwa mavanga, rakagadzirirwa nyanzvi, uyewo dzinoverengeka dzokuwedzera vaitaura.

How nzvimbo zvinhu pachavo muchiso

Maererano telemarketers, Positioning - unyanzvi rokuumba mufananidzo zvizivikanwe iri akainangisa yacho maonero. Kureva kuti vanozivikanwa vanofanira kutakura mashoko pamusoro zvinobetsera kusiyanisa kubva makwikwi. Akadana kunosanganisira unhu hwakadai kuparadzirwa migero, murove, mutengo, pamwero basa, mufananidzo (pfungwa ezvokushambadzira, PR), etc. In pose Mupfungwa, Positioning -. Hazvina basa chekambani zvainanga kugombedzera vatengi kuti zvinokosha kusiyana zvigadzirwa zvavo (mabasa) kubva vakwikwidzi.