"Philip Morris" - midzanga vari aisvuta mumakondinendi ose

The hwepamusoro kupfuura njodzi kunzwa mumwe mugari munyika, rezasi padanho doro uye fodya. Zvinosuruvarisa kuti fodya uye doro maindasitiri muRussia havazokwanisi kuva maturo. Mumwe mazita yakakurumbira munyika indasitiri ndiyo kambani "Philip Morris" midzanga pefiyumu ichi kushandiswa mumakondinendi ose. Vakawanda funga "Philip Morris" Corporation, iyo yakavakwa upfumi kwayo pamusoro utano uye upenyu vanosvuta.

A Nhoroondo shoma

Kudeuka kambani fodya yakawedzera kubva rimwe chitoro wakazaruka 1847 muLondon, hapana panguva iyoyo anozivikanwa muzvinabhizimisi Filipom Morrisom. Nokuti hafu yezana remakore yakanga chete bhizimisi mhuri-anazvo, izvo zvakaita muumbi, gare gare mukadzi wake uye nehama. X века производство было перекуплено успешным бизнесменом Томсоном, начало наращивать обороты, а сигареты поставляли в том числе и королю Англии. Zvisinei, pakupera X I X kugadzirwa remakore rakanga overbought muzvinabhizimisi aibudirira Thomson, kutanga kuvaka tichimhanya uye midzanga akapa kusanganisira mambo England. Panguva iyo kambani rinonyoreswa sezvo vesangano muNew York City sezvo yakava chikamu US.

Uye kare muna 1919, asi zvishoma-kuzivikanwa kambani "Philip Morris" midzanga iyo iri nyaya iri nechekare aikosha pamisika, zvachose akatenga kuburikidza vokuAmerica. Open zvekufamba muUnited States yakapa kurudziro itsva kukura kumusika fodya uye ndokusunungurwa muchiso Marlboro kwakachinja zvachose upenyu vokuAmerica uye rava chikamu tsika dzavo.

Kubvira ipapo, ungano yakatanga vachishingaira kupararira munyika yose. Uyezve, chinangwa chacho chaiva kwete chete aina nenhumbi, asiwo sangano okuwana mumunda. To musi, pane mafekitari muJapan, Czech Republic, Kazakhstan, Hungary, Greece, Indonesia, China, Colombia, Lithuania, Netherlands, Australia, Pakistan uye Colombia. Muchiitiko chino, pane tsika kwete kuvhura itsva kugadzirwa pakuunganidza zviripo miti fodya pasi zita "Philip Morris". Fodya iyi haachinji kunaka uye kuramba kufanana kugadzirwa America.

"Philip Morris" muna Russian

"Philip Morris" akazviratidza muna Soviet Union muna 1970. Kutanga raiva sangano rokutanga co-kugadzirwa pamwe United States uye somugumisiro paiva mudzanga muchiso "Apollo-Soyuz".

Uye kubva 1977, kurimwa mitsetse kunyika dzakasiyana-siyana pakati Soviet fodya mafekitari vakatanga kugamuchira Marlboro midzanga.

Zvakava kucherechedza muna 1991, apo papiwa chikumbiro romugove kunyika neSoviet, kambani akapa mheni midzanga Wholesale. "Philip Morris" pakarepo akanunura midzanga mabhiriyoni 20 - Fodya chikuru bato munyika panguva iyoyo.

Kusvika panguva Russian kambani "Philip Morris" chinomiririrwa maviri makuru-pamwero kurimwa muna Leningrad Region uye Krasnodar nharaunda, uyewo sangano "Philip Morris Sales uye Marketing", chiri kukonzera yokutengesa, okushambadza uye kukwidziridzwa. The kambani American muRussia parizvino vanenge 4,000 vanhu. Mugore kuRussia yakabereka midzanga mabhiriyoni 100.

Kugadzirwa "Philip Morris" midzanga uye kwesayenzi zvakagadzirwa

Mumakore vasiri vanorega oparesheni kwakasimbiswa yayo muchiso fodya, uyewo vamwe pezvitsiga vemunzvimbo kuwanwa muItaly, Indonesia uye Mexico. MuRussia, ichi ndicho akakurumbira "Apollo-Soyuz" uye "Optima".

International kuziva vanosvuta munyika vakagamuchira zvizivikanwe "Marlboro", L & M, "Chesterfield", "Parliament", "Virginia".

Mune chidimbu kubva svikiro mutengo muchikwata - mumwe mudzanga, "Phillip Morris Blue," "rinotevera," "Muratti".

Just kupedza mazita anenge 20 nemazita akabudiswa.

Zvinofadza kuti mumwe novelties wechaunga yakabudiswa muna 2014, electronic mudzanga iQOS. Vatengesi makambani akavimba nefashoni uye nekusimudzira chigadzirwa ari mudziyo akatakura yakaderera pangozi nengozi kusvuta.

ano kuitikawo

Mumakore achangopfuura, kukurudzira caffeine kubva yefodya iri vachishingaira kuitwa munyika. Russia yava vava mutemo wairambidza kusvuta paruzhinji, kunze chero kushambadza, kana apo pane mudzanga vanosvuta kuita. Zvaizoratidza sokuti nezveizvi vanofanira kuzvidza chekambani turnover, asi pachena kuderera "Philip Morris" haina akanzwa.

Maererano nenhamba ya2015, Russia iri panzvimbo yechina iri kudyiwa remidzanga pamunhu. Vaidzingana navo vakamubata Georgia chete, Belarus uye Macedonia, vachisiya kure shure yose Asia uye Africa.

Kuti abate utungamiriri nzvimbo kambani yakasiyana chigadzirwa Categories kuti tisvike kufadza vateereri. kirasi Premium kunosanganisira "paramende" kana "Marlboro", avhareji yemari muchikwata - midzanga "Philip Morris Compact Blue" kana "NEXT" upfumi shanduro - "Optima" uye "Soyuz-Apollo". Nokuti chidimbu, izvo zvinopa usada ichangobva kwezvinhu zvakagadzirwa, ikabereka pamwe zvemagetsi kudziyisa fodya.

The kambani "Philip Morris International" uye nanhasi mutungamiri nyika iri kugadzirwa kumusika fodya uye mufodya. Guide anongofunga kufarira kuwedzera Sales, kuti kukundikana kupararira mamiriro kubva kusvuta achaita zvishoma kupfuura kuoma. Zvino boka anomanikidzwa bheji pamusoro zviitiko itsva uye tichishingaira popularization zvavo zvavakaita.

Kuwedzera kugadzirwa fodya, kambani chakabereka munyika yose mukurumbira sezvo mukuru mupinduriri nhangemutange "Formula-1".