Products Procter & Gamble, iyo nyika

Nhasi, zvichida, mumwe nomumwe anogona kufungidzira zuva pasina deodorant, sipo kana chikwesheso. Household mishonga - chinokosha chokufunga musha wose. Zvino echiShinto muchitoro guru vakasarudzwa Nezvakakuyiwa, gels, detergents uye kuchenesa nevamiririri. Nyore unogona kuwana chigadzirwa kuti anogadziriswa chero dambudziko mumba - kana echitema hembe, midzi girisi pachitofu, kana kurerekera kune chikamu muchinjikwa bvudzi. izvi zvose tinomutenda vaviri vanhu anoshamisa, William Procter uye James Gamble. Vachiri pakati remakore rechi19, akavamba kambani kubereka zvinhu imba - Procter & Gamble.

Nei?

Zvino kambani ane nzvimbo aitungamirira chinzvimbo mutengi pamusika uye 20 nzvimbo fung iri chepamusoro pamusoro Fortune 100. It ane shareholders vanopfuura miriyoni imwe, vanenge 150,000 vashandi.

Procter & Gamble - yose, pamwero mukuru wekambani. hofisi Its chikuru chiri America, muna Ohio - uye vanoita munyika dzinopfuura 75. Products Procter & Gamble yepamusoro oornag. Products vari kuvimbwa naye vatengi pose. The kambani anotora kwete chete kufungawo zvinodiwa vatengi uye zvavanoda uye rinosanganisa itsva, nani zvigadzirwa. Uyewo, Procter & Gamble ndiye muvambi wesangano "ari zvizivikanwe wegadziriro." pezvitsiga Vanopfuura 3,000 wekambani vanotengeswa mune zvinenge zvose kunyika zvenyika, uye mari gore kwazvo $ 76 bhiriyoni.

nzvimbo Main yebasa

Nhasi boka riri pamusika vanenge 50 mavanga. mabasa ayo dzirambe munzvimbo huru nhatu:

• zvigadzirwa kunorapwa muviri;
• mhuri makemikari;
• utano zvigadzirwa.

Household mishonga Procter & Gamble inopa vanenge hafu wegore turnover.

In nyika yedu, kambani Procter & Gamble akauya mukutanga 90s. Products nayo yakakamurwa muzvikamu zviviri: nhumbi pachake kushandiswa uye kushandiswa nenyanzvi. Boka rechipiri rinosanganisira zvibereko guru vhoriyamu akagadzirirwa zvikurukuru yemakambani vatengi. kuchenesa ichi chakaoma, gastehuise, hotels, Motels.

Products Procter & Gamble

Inonyanya kufarirwa mavanga Procter & Gamble:

• Chemical neimba nhumbi - Arieri, Charmin, kometi, Mr. Zvakakodzera, Lenor, Dreft, achirera, Ace, Duracell, Fairy, Ambi Puri;
• kuchengetwa zvigadzirwa - Head & pamapfudzi, Tampax, sanganisa-a-with, Wella, Gilette, Shamtu, Braun, Old Spice, Naturella, Olay, Londa, Mach 3, Nguva dzose, Shandy.

Uyezve, kuburikidza vanozoshanda vachitengesa zvinotevera zvigadzirwa: Chips pamusoro Pringles, zvinodhaka Vicks, zvigadzirwa Max Factor.

Procter & Gamble zvigadzirwa vava kwete chete pane mutengi pamusika. Huru vakwikwidzi iri kugadzirwa vari:

• Colgate, Palmolive, Hill nezvokudya mhuka;
• L'oreal Paris;
• Schwarzkopf / Henkel;
• unilever;
• Kimberly-Clark.

Very izvetsnymi mune boka ndivo zvigadzirwa Oral-B uye zvainoitawo-a-with. Pashure pezvose, meno mumwe wacho vanoda kutarisirwa, zvinyoronyoro hanya, unhu kutarisira zvinhu uye zvibereko pezvitsiga izvi kuchabatsira kugadzirisa zvakawanda matambudziko ako. Izvi zino kuora, zino wanda, ibwe, Dombo, zvakaipa mweya. Trademarks kupa zvinotevera zvigadzirwa: mushonga wemazino, vanhuwo zvavo uye yemagetsi mumakwenzi, shinda, jira softener. Manufacturers hunovimbisa yepamusoro uye yakanaka mugumisiro pashure mashomanana vhiki kushandisa chigadzirwa.

Pretty paupamhi chipfuro vateereri mukurima Gillette. Iye ari kudiwa sezvo muduku vakomana nevarume vakuru. zvigadzirwa yacho yakachena uye nyore ndebvu akakunda nyika yose. shaver ichi, antiperspirants (gel, yakasimba, muchimiro bhurandi) zvinoreva vasati uye pashure kuveura ndebvu zvose ganda mifananidzo, chimbuzi mvura. Gillette zvemichina akasiyana.

Development uye uvandudze mishonga

Procter & Gamble hanya chaizvo kwezvakatipoteredza. Nguva uchitsvaka nzira inoraswa nzira. Sezvo kugadzirwa uye kushandiswa zvigadzirwa vanozowanzova chakasimba matongo, kambani inoomerera zvitatu itsva kuchengeteka zviyero:

1. A chinokosha zvinoderedza tsvina panguva kushanda.
2. The Kugadzirwa yepamusoro kavha, izvo zvinozoita waanodzikisira tsvina.
3. An Musumo Pricing zvazvingava itsika. Ndiko, rutsigiro zviremera uye vari kuedza optimize renje hurongwa, kuisa mutengo bhidha.

Personal kuchengeteka uye asiri toxicity vezvinhu vaizviti nevamiririri venyika Procter & Gamble. Rospotrebnadzor zvakare chirevo pamusoro muzhizha kushaya nomutengo zvimwe zvigadzirwa. Pass yakarohwa washing sipo Nezvakakuyiwa.

Kunyange iye zvino vazhinji kushamisika pamusoro kuchengeteka mitemo, zvigadzirwa zvose Procter & Gamble zvakazara sezvarayirwa utsanana dzemunharaunda, mitemo uye zvaanoda.