Zvayakanakira nezvayakaipira pamusoro Outdoor Advertising

Outdoor kushambadza - kupfuura nzira yakakurumbira kuzvitaurira. Chii anoyevedza kuti panze zvokushambadzira vatengi?
Chokutanga, munhu akaverenga zvakarurama nzvimbo kunoita kusvika vanenge 90% of akainangisa, uye kubwinya uye kujairika mufananidzo kunoita kurangarira zvawo. Ndokusaka vagadziri usarega mari nekuda pakusika yepamusoro promotional zvigadzirwa, apo zvikwangwani, okushambadza anoratidza uye mireza, mireza akazara mumigwagwa maguta ose. Uyezve, panze okushambadza haigoni kungova kuitwa, izvo zvinoreva kuti pasinei zvishuvo zvavo, mutengi achazviona zvose zvakafanana.
Chechipiri, panze okushambadza ane mukuru kakawanda 9 kubva 10 vanhu, zvichienderana kudzidza panze kushambadzira Institute, ona mumwe okushambadza kanenge 29 nguva mumazuva 30.
Chechitatu, panze okushambadza unokubvumira kuisa mashoko chero munyika, kwete kuisa zvikwangwani muMoscow. Outdoor kushambadza pano Chokwadi, ndizvo abudirire nokuda chinokosha wevasungwa vemo. Zvisinei, nokuti kunonyanyisa chaizvoizvo munofanira kunyatsonzwisisa nzvimbo dzokugara uye kwebasa akainangisa, nekuti chete muchiitiko ichi, ezvokushambadzira uku ichava zvikuru.
Kunyanya chinobatsira kushandiswa panze okushambadza munzvimbo dzisiri tsika zvishandiso - pneumatic dzemitambo Somuenzaniso, atambudzwe vanotarisira vatengi zvakawanda zvikuru kupfuura kwakajairika mapepa uye zvokushambadzira mireza.
Zvisinei, kunze okushambadza ane nhamba payakaipira. Chokutanga, kugadzirwa uye placement ezvokushambadzira kwakadaro zvinodhura chaizvo pakutanga, zvingava kokutanga disadvantageous kune yemakambani diki, asi zvose mari vari ndanyarara hangu pamwe nguva.
Chechipiri, kuti kushambadza vachishandisa panze kushambadzira zvinofanira kurongwa pachine, kubva kwayo zvisikwa uye placement kunowanzoitwa kanenge pamwedzi.
Chechitatu, zvokurarama panze okushambadza zviri pamberi zvinogona mutengi kuti nhumbi masekonzi mashomanana, uye ipapo kupedza nguva yakawanda, kushanda nesimba, uye dzimwe nguva nzira kuumba catchy uye asingakanganwiki chifananidzo acho.
Uyezve, vanhu vakawanda vari munyika yedu nguva refu zvinoodza atinoitwa pakushambadzira mapepa pamadziro edzimba, vachifunga kuti vakapamba Zvinoonekwa muguta, uye saka hakudi Outdoor zvokushambadzira pano. Zvisinei, zvikwangwani muMoscow, vari kuva ajaira anopenya vomuUmambo, vachiva chinokosha guta ano. A kusagutsikana mamiriro ezvinhu aya ari ichiderera ose gore.