Billboard kushambadza - pasina izvozvo?!

anozivikanwa chinhu nguva yedu - makambani anoshambadzira kukura. Advertising harutisiyi ndarovha. Ndiyo Zvisinei quality, zvimwe chete zvinobatsira, nokuti vaya vari ani zvakanangwa uye akagadzirirwa munhu. For creators ayo sezvazvakafanira kunobatsira, sezvinoita injini bhizimisi ravo. Zvakaoma kuramba chokwadi chokuti Graphics kushambadza - mireza - zvainanga pakusika chifananidzo akanaka. Kunyange zvakadaro, mumwe nomumwe wedu - musiki pakushambadzira kana mutengi - vanoziva kunzwa dzimwe kuneta kubva zadzisa mashoko okushambadza zvinounza edu kuziva. Zvisingaperi repetitions zvakafanana pfungwa, rinosanganisira video, posita, sutu "achifamba chirongwa" kuti tivhare munhu kana bhodhi kushambadza kazhinji kutsutsa nyanyisa. Kazhinji vana chete wakafadzwa nokuda akatevedzana mifananidzo kana kuti unofara unhu mhenyu nhau kushambadza, akapfeka zvokupfeka zvemhuka anosetsa zvishoma.

kushambadzira bhizimisi

Kuti tirambe nevatengi kufarira mashoko, izvo akasimudzira kune vakawanda, iri mushambadziri dzose vachiedza. Okupedzisira makumi maviri apfuura, nyika kure-mutsetse (kureva, tsika, zvechokwadi) kushambadza zvakazoonekwa kuti yakati kufinha. Saka, mumwe vanovengwa kuedza yaiva billboard, dzinozivikanwa kutakura ruzivo rwavo papepa kana jira. Nhasi, ichi anoparadzirwa pfungwa vakava kuoneka chinja - kureva kuvandudza.
Nyanzvi mune kushambadza "akangwara" uye kunyange njere kukura. Ivo "kudzidzisa" rayo sefa vakaitei munhu chaiyo, kucherechedza uyo amire pamberi pavo uye vakavapfigira pfungwa dzavo. The Fafitera kudzidza zviri kuitika pamusoro chidzitiro, uye chidzitiro kudzidza Fafitera - uye hazvisi zvokungofungidzira. Muenzaniso raizova chokwadi chokuti firimu renyaya, kunhonga matsva pfungwa iri firimu "vashoma Report" yakaratidza chiitiko umo mureza Hailing gamba nokuda kwake. Vanozivikanwa munyika yose kushambadza kambani Amscreen inosimudzira zvikuru rinopikisa pfungwa chokwadi nekuita kwakadaro, kwete bedzi nemashoko asi nezviito - pahwaro ari Beta mumakore gore, nechivimbo nharo kuti kushanda. Muvambi Amscreen uye kunozivikanwa British zvemagetsi kambani Amstrad British Baron Alan Sugar zvakare chokwadi ichi, nekuti pagadzirwe zvikwangwani uye makuru European richikurukura panze yemagetsi okushambadza - basa hwake. Kwete kure nguva apo vanopfuura zviuru zvitanhatu mireza kuratidza Amstrad, akafukidza mamiriyoni 50. Vanhu vachapiwa vakagadzirira pamwe mavhidhiyo kamera pamwe-software chaiyo, uye vanhu ava vachava "pasi Hood" uye nhoo kushambadza kuchatsiviwa vatambi chidzitiro. Kunyange nhasi, chidzitiro anokwanisa "verenga" zviso zvevanhu (kudzidza kukura chiso), kuziva bonde, zera, National mavambo, kuongorora mwero kwevanhu kufarira kuti mharidzo neizvozvi. Kuisa zvikwangwani vanovimbisa kutaura kuzivikanwa pamusoro kure kubva kukurukura Keywords. Ndezvipi tarisiro vanoshambadzira!

matambudziko zvigadzirwa

Nhasi, panze okushambadza - kubva nembiru superborda - Zvinoshamisa kuti mazano aro; uvhenekere, inofamba, anoita ruzha uye kunyange Rinofembedza. Anonhuwira mapuranga fadza kwete chete mubereko asiwo havi. On panze kushambadza asingadi kukanganisa nguva gore kana okunze. Modern kushambadza magadzirirwo nani kufunga rebranding, vakapakata yepamusorosoro zvinoriumba, pfungwa - extenders vari kutendeukira yunipoly pamwe fanira chiedza, vakagwinya superbordy (prizmabordy kana Prizmatrony, slaydotrony) uye supersites zvazviri "trivizhn" zvichiita zvokushambadzira zvakawanda dzinonyatsozikanwa, inopenya uye chepakutanga. Tingave zvose saka zvakanaka mune zvokushambadzira bhizimisi? Chokwadika kwete. Advertising pfungwa saizvozvo sezvo nokushambadzira billboard, dzimwe nguva anova chinokonzera makakatanwa pamusoro wayo nzvimbo uye kunyange kuratidzwa muboka revatungamiriri uye uori zvirongwa. Zvirokwazvo iwe wakaona, kuti guta Moscow vakabudirira chinozadzwa kubvisa kunetsa okushambadza muchimiro rwakatambanudzwa mireza munzvimbo dzakasiyana-siyana - pamadziro (firewalls), pamadziro, parutivi pomugwagwa asina hanya unyanzvi mirayiro. Asi pane tariro duku kuti wakakwana kunyangarika ari panze okushambadza sezvo simba kupfuura nzira maonero - pamusika zvikuru yemakwikwi chete musarasa. In ichi kuramba tichishanda nharo, sokuti, vakakunda rose iye - zvokushambadzira.