Franchise "Starbucks" muna Russian

Development uye kukurudzira munhu kucherechedzwa yemakambani pefiyumu - rinenge chinokosha basa nokuti ruzivo muzvinabhizimisi kana entrepreneur kwakatopfuura, ari kufunga itsva bhizimisi pfungwa. Asi pane imwe nzira, iyo anobvumira kuti basa renyu kucherechedzwa - kushandiswa yaivapo, rikaratidzwa kwemakore muchiso. Franchising kana kodzero, chaizvoizvo - kutenga kubva muridzi yakakurumbira uye mari makambani vakabata kodzero kuita bhizimisi rake vanozivikanwa. Kubatsira kutengeserana kwakadaro usingagoni dzakanaka. Pamwechete zvizivikanwe mutengi (franchisee) anoruramiswa pacharo kukura nzira, akazivikanwa mabhizimisi mufananidzo, uye, kana totaura Eenhede establishments, ipapo vakapiswa Quick.

Mutungamiri uye zvikuru nokukurumidza mubayiro nokuda pacharo chinhu munhu kodzero Vakawanda vanobvuma sezvo resitorendi dzebhizimisi. Vakawanda "Hofori" Eenhede kuchinjanisa nokuzvidira kodzero, Chokwadi, pasi pakuomerera zvaidiwa zvose ezvinhu ose rezinesi chibvumirano.

Zvisinei, vaya vanoronga pamwe zvakadaro vanozivikanwa kambani American Starbucks muRussia vangasangana zvimwe zvinetso. Ndechipi chikonzero uye sei ndinogona kuva franchisee pamusoro kunozivikanwa muchiso?

About wekambani

Imwe akabudirira zvikuru pezvitsiga muUnited States, chain kofi chitoro "Starbucks", akakurumbira kumba uye pasi pose, kwete zvikuru muduku maresitorendi, "McDonald kuti". Cozy "musha" madiro masangano, mukuru risanyatsobuda akauya, achigamuchira atinoitwa chero mutengi uye Muterere zvakasiyana-siyana - Ndivo unhu kuti kofi "Starbucks" Zvinodiwa kukuru. Visitors "Starbucks" kazhinji zvichiita kusangana unhu akakurumbira uye inokosha michina wekambani - yemakambani mukombe inopisa chinwiwa razova chizenga vazhinji Hollywood mafirimu uye yepaTV.

Nhoroondo zvizivikanwe kubva chitoro chiduku chiratidzo America

Nhoroondo kunozivikanwa kofi cheni yakatanga muna 1971 pamwe chitoro, iyo yakavhurwa Seattle vaduku vatatu vokuAmerica. Panguva iyoyowo, Entrepreneurs vava kubuda Logo kuti rava kuzivikanwa rose - a stylized njuzu kana sairini iri nyoro background.

Point waakazvitengesa, nyanzvi kutengeswa kofi nebhinzi uye rinokosha kofi michina, pakutanga haana dzakakurumbira kwazvo veko. Kuti zvose zvakachinja apo maneja akauya Govard Shults - muzvinabhizimisi, uyo akaita "Starbucks" zvaari nhasi. Ndiye zvinganaka pfungwa itsva "Starbucks" - kutengeswa kofi mumukombe kokutanga muUnited States. Uyewo pashure, paakanga ari muridzi mutsva samambure "Starbucks 'Schultz tega kuti fananidza zvikoro zvose.

Akadaro "Starbucks" inoomerera mutemo saka kure. The masangano pasi Logo ichi nguva dzose anosikwa mukati uye unodziya ezvinhu wokutanga kofi dzimba, kuridza mumhanzi chete, kwokurumbidza Wi-Fi, mudonzvo zvakanaka uye ushamwari chaizvo, uye vose nokunwa uye zvokudya nguva high quality. Izvi zvinoshanda chero kofi kuchitoro apo kodzero "Starbucks", pasinei nyika apo tsika iri.

Kuti, kunze kofi, unogona kutenga imwe kofi chitoro "Starbucks"

Establishments ane rwegirini "Starbucks 'Logo kupa vashanyi kwete chete vomuzana kirasi kofi mukombe. The kofi Muterere ane guru vakasarudzwa teas uye zvakasiyana-siyana zvokuseredzera, inopisa uye kutonhora appetizers. "A mwero akagadzirwa" American Muterere zvinosanganisira sandwiches, muffinit, pastries, Cheesecake, makeke, zvinwiwa. Foreign kofi "Starbucks" kodzero iyo inopiwa America kambani, apedzise aya omunzvimbo ndiro dzenyika apo tsika iri.

A yoga chinhu mari - matkamuistoja kofi. With Logo "Starbucks" inogona kutengwa chikuru michina iyi kambani - mumwe mapurasitiki mhete kuti mukombe rinopisa zvinobata, uye trinkets siyana: Badges, mugs, nguwani uye zvakawanda.

Franchising "Starbucks" kunze US

Pakutanga: "Starbucks" - mumwe wevaya makambani vanoti havasi kutengesa kodzero, ichi ruzivo iri kunyange pamusoro pamutemo Website pamusoro samambure kofi dzimba. Kunyange zvakadaro, vose masangano ose "Starbucks", kushanda munyika dzinopfuura 60 pasi pose, vanenge 60% hadzisi zvakananga American boka, uye kushanda pasi "rezinesi chibvumirano" umo vane kodzero yokushandisa vanozivikanwa rwokugadzira.

MuEurope, uyewo kumusha wekambani, kodzero kofi dzimba, "Starbucks", pfungwa, hakusi kuwanikwa munhu. Kuwedzera nemambure pano kunobva nokuda kuzviwanira chikuru kuhofisi huripo samambure mumaresitorendi diki uye cafes.

Sei pamwe chete kambani "Starbucks"

Pasinei chokwadi kuti vabudirire kodzero kambani "Starbucks" - basa zvakaoma, vamhan'ari nokuti pamwe chete kambani kuchiri yakawanda. Izvi anonyanya nokuda mukuru kukwezva vanhu zvizivikanwe kuruzhinji, pfupi payback munguva oupfumi uye mukurumbira wakanaka paIndaneti zvitoro. Kunze kukwanisa kuvhura kofi chitoro pasi yakakurumbira kunotenga "Starbucks" muchiso, mumwe kodzero iyi kambani rinopa vakaroorana ayo wandei zvakanakira:

• dzakagadzirirwa drink Recipes, kupisa nokutonhora appetizers uye zvokuseredzera;

• kuwana zvakawanda samambure "Starbucks;

• mukana, mune zano kambani, kuti mukwanisi tsika National chili Muterere;

• rutsigiro uye mazano mukurovedza yevashandi;

• mazano ari mukati magadzirirwe masangano, maererano kazhinji akagamuchira zvaanoda;

• mazano asika unodziya ezvinhu, tinoberekwa nemasangano ose "Starbucks": mumhanzi, basa, kushanda nevashanyi uye zvichingodaro.

Coffeehouses "Starbucks" muna Russian

Wokutanga kodzero "Starbucks" akazviratidza tichishandisa yapfuura, kuRussia, muna 2007. Kwenguva refu guru Russian raiva guta chete apo unogona kushanyira kofi chitoro, kushanda nomumbure rezinesi. Uye kusvikira nhasi kugumisa rezinesi chibvumirano basa muna Russia ndiyo kwakaoma kupfuura mune dzimwe nyika dzakawanda. Chikonzero ichi kungwaririra uye kunyange rusaruro kuti bhizimisi Russian ne kambani "Starbucks" haringandivanzi - the chidzoke of zvizivikanwe munyika yedu yakanga pashure ruzha yavasina American boka pamwe Russian rakasimba, anongoti basa ya2004 vanozivikanwa kofi.

The chikuru kuoma ndechokuti vakawanda nzira sei kuti kodzero "Starbucks" munharaunda Russia, uyewo rimwe mutengo, achiri haako. Mumwe Chikumbiro anonzi nomumwe, hurukuro pamusoro uwandu kwema kunze zvakananga wacho.

Kuti ave franchisee musarudzo kubva Russia achafanira kutaura zvakananga nevamiririri kambani, kusiya yepamutemo Website kuti "Starbucks" kushanda musi kunofambidzana Chirungu. In chikumbiro, kuwedzera kuda pamwe uye kutevedza zvinodiwa rezinesi, unofanira tsanangurai data, neshamwari, zita renyu renyu kambani (kana zvinoshanda), tsanangura kubudirira kwako zvemabhizimisi uye mikana zvemari panguva.

Zvinodiwa Kuti "Starbucks" kuti pamwe

vanokoshesa Coffee imba cheni yavo mubhizimisi mukurumbira. High zvinoda dzinoitwa kuti yavo kofi zvitoro, uye kuti masangano ayo akapa "Starbucks" kodzero. Mamiriro ezvinhu akaisa mberi nokuda kambani upi uye zvose franchisees, mumwe angaita impracticable. Saka, kuti awane kodzero ndakapedza anotevera ezvinhu:

• Wacho anofanira nhaka nzvimbo yakakodzera: kwete asingasviki 60 ba. metres, ivo yainakidza dunhu rimwe guta guru, mikova riri kurutivi rwezasi kana kumabvazuva. Pano, zvatinofarira rakapiwa kwakavakirwa mu inokosha munzanga zvivako - kuchiteshi, yendege, kumayunivhesiti, zvipatara uye zvakawanda.

• Kuvapo yakasimba uwandu vakasununguka mari.

• Mikana pamwe zvichawedzera zvinokosha, chero kuti wacho kare vane ruzivo bhizimisi. Somuenzaniso, zvinobudirira kutanga pachako basa rayo.

• Wokutanga inokurukura mafomu kubva vanhu yaizivikanwa uye vakabudirira.

Asi kunyange kana kodzero akatendeka uye kambani vakatanga kushandisa, kambani anoramba kunyatsoteerera uye kuramba zvichiongororwa pamusoro Implementation mamiriro ezvinhu, unhu mishonga uye mabasa. Panoongororwa asiri zvaidiwa mitemo kofi zvose dzimba, kodzero "Starbucks" kunogona kutorwa.

Zvikuru sei anoita kodzero samambure kofi dzimba, "Starbucks"

Chimwe chiri pamwe nomumbure uku muzvitoro kuti kodzero "Starbucks" kunoda kumbonyanya yakasimba inivhesitimendi. Maererano nezvokurara, kuvakwa uye kushongedzwa mumwe mativi mita kofi kuchaita mari kubva $ 2 zviuru. "Mugove weshumba" dzakakwirira mitengo, Chokwadi, anoenda kutenga anodiwa michina uye nechomukati zvivako. In zvakaenzana zvaisanganisira mari kutenga zvigadzirwa, izvo zvinozivikanwa, zvinofanira kuva yakakodzera yepamusoro.

Saka, isu kana ngaaverenge kwokutanga guru, izvo zvichaita kuti mari musangano uye urongwa kofi, pasina mutengo mukamuri, zvinganzi kuti kodzero "Starbucks" muRussia achaita mari anenge 150 kusvika 180 zviuru zvemadhora.

How kunobatsira ndiyo mari yose guru? Maererano kofi ruzivo "Starbucks", kushanda guru uye muSt Petersburg, tinogona kugumisa kuti zvose mari zvakazara ndanyarara hangu nokuda mwero iri basa nguva - basa anenge makore maviri.