Brand: zvinoreva chinhu duramazwi rinotsanangura

A nhamba mabasa, zvigadzirwa, nzvimbo, uye kunyange vanhu vangazivikanwa sezvo mavanga. Mukunzwisisa vanhu vakawanda izvi zvinoreva kuti kugoverana zvimwe unhu uye unhu kuti vave kucherechedzwa uye nevamwe. Shoko "muchiso" zvakare kunorondedzerwa se vanozivikanwa ane tsika uye hunhu kuti inoshandawo mutengi. Zvinonyatsoreva pfungwa iri aisimbirira pake. The muchiso hakuwaniki panyama, ndiko chete omumwe wacho chigadzirwa mupfungwa mutengi. The Logo uye zita chikonzero iri omumwe wokupedzisira tsika. Ivo vanotsanangura ichi kana kuti zvizivikanwe. What shoko rinoreva maererano kutungamirira tsananguro maduramazwi? Funga musimboti pfungwa muudzame pahwaro hwayo.

"Brand" iri Dictionary of SA Kuznetsova

Bhuku rino rinotsanangura "muchiso" sezvo vanozivikanwa, apo mumwe mutengi anogona kuwana kambani zvikuru zvinhu. Shoko rinobva Chirungu muchiso. Translation - muchiso, muchiso zita. Rinoreva richitaura munhurume.

Pane mazano kuti shoko ane Air mavambo. Kubva pamazuva VaViking zvakanzi rinoshandiswa kureva "hachizi nezvipfuwo." In tichienzanisa kutengeswa chiratidzo hachizi (zvichireva muzvirevo zvakasiyana zvinoratidza) haana isingachinji notation uye kuroorwa pamutemo. Zvisinei, chigadzirwa ichi runochengetedzwa mutemo kana chekambani zita (rayo pfungwa), iyo inotaura evanhu hana zvavo zvakafanana.

"Brand" by uye makuru Modern Dictionary of Russian Language (2012)

In chinyorwa ichi pane mbiri dzinokosha tsanangudzo shoko:

1. Sign kana mufananidzo chinhu / chiitiko; mufananidzo.
2. Brand chigadzirwa kana chigadzirwa ari muchimiro nzvimbo, iyo ine yakakwirira mukurumbira pakati vatengi.

Meaning weshoko "muchiso" nokuti tsananguro duramazwi unokubvumira kuwedzera kunzwisisa pfungwa tichiregeredza anoreva zvakafanana. A zvinobvira "chitaridzi" vane tsanangudzo yacho Logo kana chinamirwa riri neimwe kopi pauri chigadzirwa.

"Brand" muduramanzwi yematemu of Arts Akanaka (2012)

Pfungwa yokuti "muchiso" rinorondedzerwa so hachizi, trademarks kana basa mavanga. Source chakangomuka - the Chirungu shoko muchiso. The shanduro ukoshi hwayo - the rusarura. Kushandisa pfungwa Mikoko kuIjipiti yekare. Manufacturers akaisa hachizi pamusoro pezvitinha akaita nazvo. Kouranda chinhu chaiva kumira pakati likes. Anoomesa unhu uye nechinangwa vavashandire vamwe. The epamutemo Pfungwa "muchiso" (chii anoita shoko, zvaiva pachena kumarudzi kuti nguva) akanga wakaiswa kuEngland muna 1266. Chikonzero ndechokuti mutemo waiti vechingwa decals ose zvigadzirwa zvavo.

The muchiso rinoshandiswawo nechinangwa okushambadza chokusika kudiwa zvinhu uye mabasa, uyewo avo kusimudzira unyanzvi uye mabhuku.

"Brand" muduramanzwi ouduku akariposhera

Tsika mamwe mashoko akasiyana pakati namarudzi. Somuenzaniso, muna duramazwi wechiduku akariposhera "muchiso" rinorondedzerwa vaviri pfungwa:

1. Brand mugadziri guru (aizivikanwawo).
2. Company kana muchiso.

Maererano umboo pamusoro Mabviro, shoko mumutauro wokuRussia yakatorwa mukupera kuma1990 kubva Chirungu, Kubvira vakawana kushandiswa kwose kwose, uye dzakasiyana akawanda tsika zvichienderana akapoteredza. Chinonyanya dzakakurumbira ndiye kusonganirana pfungwa "muchiso." Kazhinji ndiwo youtsinye, uchishandisa izwi "muchiso". Zvisinei, Meaning mashoko, rinobatana pfungwa chete zvishomanana, sezvinoratidzwa date maduramazwi.

"Brand" maererano ane tsananguro duramazwi mutauro Russian pamusoro XXI remakore

Zvinoreva shoko "muchiso" ane tsananguro duramazwi remakore rechi21 richinzi "vanozivikanwa". Kakawanda iri yepamusoro zvigadzirwa kuziviswe nokuda mugadziri.

Public kuziva chinosiyanisa zvizivikanwe sechipiriso chigadzirwa, kambani kana pfungwa zvachose kurema yavo mhando. It ane magadzirirwo chinosiyanisa pamusoro pamusika. Style, kavha, Graphics, Logos uye Multimedia michina kunokosha zvinoriumba. Brand (kureva shoko sezvo inoreva) akasikwa kusiyanisa mumwe chigadzirwa itsva kubva mutengi Sevamiririri. Uyezve, pane zvimwe mitemo vabudirire Positioning zvibereko riri pamusika. Vakamugadza oga ave muchiso kusimbiswa. Idzi dzinosanganisira:

• unhu;
• zvaidiwa pamutemo;
• memorability, kudekara madudzirwo ezita raMwari;
• rinotungamirirwa chinangwa uye unhu nhumbi.

"Brand" muduramanzwi mashoko vatorwa

Sezvo shoko yakatorwa kubva Chirungu, zvinokosha kufunga zvose zvinobvira tsika muduramanzwi mitauro miviri. Izvi achagovera kunyatsonzwisisa pfungwa zvizere. Zvinoreva shoko "muchiso" muduramanzwi mashoko yokumwe inogona kupatsanurwa kuva ano uye chikare shanduro. Chokutanga - hachizi muchiso. In Old Chirungu zvinogona kuwanikwa wechipiri - unopfuta. In dzinoverengeka yakatetepa-chinangwa duramazwi rine zvinotevera tsika (vachiri kuvimba akapoteredza): Brand, siyana, unhu, pefiyumu, tsvuku-inopisa, yemakambani ani, wezvokutengeserana rokuti, fekitari mucherechedzo, vakapiswa chigadzirwa. The rechiito rine zvinotevera kutapurirana zvokusarudza: muchiso, kupisa, akusungirire Tags, kuzivisa, kusiya chinhu rupawo ndangariro, staining, Kunyora, flagellate, mhosva uye vamwe zvikuru.

Anoreva zvakafanana uye vakaisa mashoko

vanoverengeka "muchiso" pamusoro pfungwa anoreva zvakafanana vangazivikanwa. Meaning of shoko inoratidza Kufanana pamwe zvizivikanwe, muchiso zita, giredhi, muchiso, unhu, maonero, ani, kirasi.

Zvinotevera mudanga akabatana shoko "muchiso" nezvinogadzirwa nomukaka: muchiso, muchiso mitemo, muchiso mufananidzo, payakavakirwa / muchiso pfungwa muchiso shanduka, rebranding, Kusiyanisa muchiso muchiso Positioning. Funga nzira shoma iri akapoteredza kushandiswa.

mienzaniso:

Inofungidzirwa kukosha zvizivikanwe kubvumidzwa kutora kuti mazita kupfuura zvinodhura indasitiri sezvo mugore 2016.

Image uye basa yakakurumbira muenzaniso Naomi Campbell inogona dzinoratidzwa pfungwa yacho muchiso.

Vazhinji vakabvuma shoko rokuti "muchiso", zvakataurwa mune Zvakanyorwa American Marketing Association. The ibatanidzo Dzidziso chiratidzo, design, chiratidzo, izwi, zita, kusiyanisa zvinhu uye mabasa mumwe mutengesi kubva mumwe, akava hwaro pakuzivisa. Kunewo anoverengeka tsanangudzo uye kududzirwa inonyatsozivikanwa vanyori mune Marketing, asi ivo kubika pasi mugumo mureza, chete muAtlantic zvakazara uye achitsanangura musimboti weshoko. The dzinonakidza ndechokuti zvizivikanwe atova kwete chigadzirwa kana sangano, uye mamiriro coherent chepfungwa, Verengai ruzivo kwevanhu uye ayo omumwe munhu chigadzirwa kana basa.