Development uye muenzaniso mumagariro zvokushambadzira muRussia

Mavambo uye, naizvozvo, kuvandudzwa zvemagariro okushambadza pamisika mashoko kuRussia akanga akatsunga chikonzero chinokosha pamusoro nguva. muenzaniso nerimwe evanhu kushambadzira, pasi apa, akanga achitaura pamusoro zvakawanda zvakaitika muna Russian Federation. Muna 1992, kwaiva mavhidhiyo "nyuchi", "Dana vabereki vako" (Burenkov, "Domino" nesangano). Nokuvhiringidzirwa yokushamwaridzana nevanhu, zveupfumi uye zvematongerwo zvinetso muRussia, kukurumidza kukura kwemhosva achitungamirira demoralization munzanga, vanoumba gadziriro itsva ukama kwakavakirwa ndiro rine chokwadi pfuma tsika. Public nokufumura wokuRussia vakawanda, kushaya rubatsiro pamusoro chikamu ehurumende uye magariro evanhu vakakonzera kusembura kuti zviripo matambudziko uye chidzoke zvomumwe - social. Paiva pachena kudiwa kwokuchinja paruzhinji negwaro. Chishandiso mutemo uyu aiva magariro zvokushambadzira.

Sezvo mucheche PSAs

The Russian evanhu kushambadzira sezvo muchimiro mashoko uye promotional mabasa kune makore anopfuura gumi, munyika yacho West - anopfuura zana. Mune Russian Federation muna 1993 akasikwa anonzi Advertising Council, zvakanzi rakanyorwa sezvo kushambadza makambani, vezvenhau ( "Komsomolskaya Pravda,", "Trud" - rinodhindira; NTV, "Ostankino" ̶ mushamarari, "Radio Russia", "Europe ndinoiitawo "," yechiedza "̶ redhiyo), uyewo vamwe masangano ehurumende - the Moscow Charity uye utano Foundation nevamwe vazhinji. Chinangwa kwezvisikwa Council iri kugadzirwa rimwe chigadzirwa kushambadza munzanga nyaya. Nhengo dzaro kuva mienzaniso evanhu zviitiko nokuda anodhinda nhau, kuti maCD uye mavhidhiyo. Council chikuru nzvimbo iri inobva kuramba kuisa chiratidzo dzayo pakushambadzira chigadzirwa.

Sei anotarisa

Social kushambadza, mienzaniso Council magwaro:

• Ukama hwemhuri mu "Vana vane vabereki." Muenzaniso mumagariro okushambadza (chinyorwa) muchikamu ichi: "Ivo akakura vakakanganwa vabereki vake Unoyeuka kudana vabereki vangu.?."
• ukama hwemhuri mu "Vana vari mumhuri": ". Kuti vanokura ruva, unofanira kuva mugove simba vana - kwete maruva, kuvapa mamwe rudo."
• Mafungiro youpenyu. "Zviri kwavari vose nyuchi vakasarudza Tinovaka hwedu usatya yokuchinja upenyu ..."

Categories Advertising Council

Council Category wokudhinda Misangano vanogara wakaitwa, rakarongeka placement mashoko acho nemamwe nhau, dzinoitirwa mhando dzose mharidzo, Tours. Vanotora chikamu pakurovedza unokosha evanhu vashandi munzanga zvirongwa zvokutsvakurudza, akaita zvose zvinobvira kutsigira kusikwa masangano ehurumende, shamwari, zvikwata zviri kuitika munyika dingindira mazuva: Vana Day, Day nomupi wacho, Zuva kurwisa tibhii, Health Day mararamiro, uye zvichingodaro. d. In dzakawanda Russian isiri purofiti masangano yakamuka uye basa wokudhinda-basa. The Socio-Ecological Union kuti wokudhinda basa yakaumbwa muna 1999. Chinangwa chokusika kwaiva kufambiswa zvezvakatipoteredza uye munzanga mashoko munhau. The hwaro kutanga mabasa ayo kutumira Angaswera nezvokuvapo uye mabasa Union, zvino tichiita basa unoshanda fronts akawanda. Tsvimbo kugadzirira uye nokutumira tigoshingairira zvabudiswa pamusoro zviito nezviremera zvezvakatipoteredza, pamusoro kubudirira mumunda kudzivirira zvakatikomberedza, pamusoro itsva ruzivo, mitemo kwezvakatipoteredza uye zvakawanda. Seu ane rakasiyana Database pamusoro zvezvakatipoteredza, izvo zvinobva vanopfuura 250 nhengo Union. Somugumisiro, muchina wokudhinda basa Union inongogara atendeuka 130 Russian uye dzimwe nhau. A chinokosha danho aiva chidzoke iri Russian Social Information Agency. Zviremera Russian uye vezvenhau kutendeukira kune mabasa ayo. Sezvo pokuoneka sangano raMwari muupenyu vanhu vanogona ikozvino kuwanikwa pana ose danho muenzaniso mumagariro okushambadza (paruzhinji chokufambisa uye mune dzimwe ungana nzvimbo).

Legislative mutemo evanhu zvokushambadzira

The Russian munzanga kushambadzira kuvapo mitemo waidzora. Article 10 Federal Mutemo "On Advertising" muna 2006 inoti rinoitirwa shambadzo zvainanga ehurumende uye voruzhinji zvavanofarira, uye zvichatevera omutsa zvinangwa. Legislative mutemo evanhu pakushambadzira inoratidza
kutanga kambani nenyanzvi kuti unobereka evanhu zvigadzirwa, uye kuwedzera voruzhinji kufarira inokosha evanhu. Muenzaniso paruzhinji zviziviso basa kusimudzira mubereko chavagari ndiko kwaita muchikwata che "munzanga okushambadza" ari kumbonyanya nomukurumbira Russian kushambadzira makwikwi: Youth mutambo kushambadza, okushambadza mutambo Nizhny Novgorod, etc ...

Social kushambadza, mienzaniso, manzwisisire kwayo

Zvakabuda pane Sociological kuongorora, iyo inoitwa 2000 Novosibirsk (zvaisanganisira 60 vacho) inoratidza ruzivo yakaderera evanhu okushambadza (25%), pamwe muenzaniso mumagariro okushambadza mavhidhiyo pamusoro ACE uye mafungiro vabereki nevana vave ainzi ( "Dana vabereki vako"). Uyezve, yevakapindura anoyeuka misangano-siyana dingindira kupindwa muropa nezvinodhaka, AIDS, kutepfenyura nhau. Ivo vakaratidza maonero akanaka kune rinoitirwa muna 65% nyaya. 20% haana kuona kushandiswa zvikuru kushambadza, uye 15 chete% vanofunga AD iri kuitwa paumbwe mumagariro mafungiro.

matambudziko Social akadai nyaya kana muenzaniso mumagariro zvokushambadzira

matambudziko ose evanhu izvo vanofanira kutaura kuburikidza rinoitirwa zviziviso basa, bvunzai vateereri richiparadzirwa nenzira kuti hazvibviri kuziva yokutanga nyaya. Nokudaro, kuongorora kwakatungamirira zvinotevera results:

• chinetso chezvinodhaka muropa uye udhakwa (chinetso chete yakabvunzwa vacho kunzvimbo kukosha rokutanga - 65%);
• HIV-AIDS;
• kuchengetedzwa amai uye uduku;
• kudzivirira zvakatikomberedza;
• paumbwe imwe pfungwa National.

Saka, mienzaniso yakanakisisa mumagariro okushambadza muRussia - ndivo vari zvakagadzirirwa papepa, muchimiro mapepa kana zvimwe zvavanogona uye kuisa pachena kuratidzwa munzvimbo paruzhinji, kureva nzvimbo chikuru kuzara vanhu.