Dietrich Mateschitz - musiki "Red Bull"

Dietrich Mateschitz kupedzerwa Implementation ari "Red Bull" zvose zvayo iripo zvemari mari. Aiva nechivimbo chokubudirira. Pakupedzisira, zvose zvashanduka muzvinabhizimisi. 1990 - gore rino, kana wakapinda ndinoiitawo Dietrich Mateschitz. "Forbes" Zvino ose gumi mwedzi anosanganisira pamberi chepamusoro pamusoro billionaires. Eya, nyika yose anoziva pamusoro simba drink entrepreneur inonzi "Red Bull".

Learning

Dietrich Mateschitz akaberekwa muna 1944. pauduku All mukomana rakaitirwa mutaundi duku Styria (Austria). Studies Dietrich haauye, kunyange zvazvo vabereki ndaripa iye nguva yakawanda. Hapana yachinja, uye dzidzo - dhipuroma Mateschitz akadzivirira makore chete gumi gare gare. Uye kusvikira panguva iyoyo aiva aizivikanwa humorist, uchinakidzwa uye kushanyira mapato siyana.

basa

Asi pashure pokupedza kudzidza kubva yunivhesiti, Dietrich Mateschitz asarudza zvakakomba kukura uye gwadama basa. Jaya racho basa mudzidzi mu "Yuniliver", kwaaishanda pamusoro kusimudzira-siyana sipo nziyo. Kubudirira Dietrich haana kuonekwa. Nokukurumidza akatora pamusoro sezvo Kumutungamiriri kumusika nokuti zvizivikanwe "Blendaks" (mushonga wemazino).

simba drink

1982 - gore rino apo rokuongorora canter akaenda Thailand Dietrich Mateschitz. Mukadzi wakati achigere akazviratidza, saka vechiduku kazhinji vakaenda panzendo dzebhizimisi. The ramangwana billionaire aifarira chaizvo munyaya mumagazini dzeko ine Rating makumi pakukura mitero Japanese. Pakati vanhu vanoremekedzwa kuti pave zvemagetsi uye motokari, paiva nomumwe murume chinoshamisa kwazvo anoita chaizvoizvo pamusoro mvura. zita rake rainzi Mr. Mayes, uye akaita simba chinodururwa.

Dietrich, ane anoramba achifunga kutanga basa ravo, zvikuru muna indasitiri. Akawana kuti muThailand Energy Drink kwakakurumbira chaizvo pakati vatyairi. Ndaneta refu mugwagwa truckers akatenga kumusoro kwayo gasi dzemapurisa kuramba mauto. Dietrich akasarudza kuedza sei chinonwiwa pamusoro pake uye akaritenga mabhanga matatu. Mateschitz chaizvoizvo vakafara. On kavha yakadhindwa resipi. Kuwedzera caffeine, shuga uye mvura kupinda dzimwe dzisingazikamwi taurine. Dietrich aicherwa enisaikoropidhiya uye vakawana kuti amino asidhi kuti zvinosimudzira basa mumwoyo. Uyewo yeAustria adzidza chimwe chinhu - drink yokubika inonzi "Red Bull" haana kudzivirirwa pane bvumidzwa.

basa rake

Dietrich Mateschitz akataura Thai ishamwari Caleo Yuvdihe kuronga kwemajoini mabhizimisi muAustria. Shamwari chipped of nokuda 500,000 uye akazarura kambani. Drink, vakasarudza kudana uyewo kuThailand. Entrepreneurs vari chete kushandurirwa ndokuadira Chirungu - «Red Bull». Iri raiva kaviri ndinoiitawo. Chekutanga, mufananidzo simba, isingadzorwi, asingatani mhuka bongozozo zvakakwana nomunhu drink USP. Dietrich akanga aona sei nyore zvicharangarirwa kutengeswa. Chechipiri, muzvinabhizimisi rakanga riri horoscope mhuru uye vaiona chiratidzo chiratidzo zvichaguma.

budiriro

Mateschitz aiva makumi mana apo kurega vaimbova basa rake uye akagamuchira yeAustria rezinesi kuti kutengeswa simba zvinwiwa. Dietrich akatora makore matatu.

Kubudirira wekambani "Red Bull" anenge hapana akatenda. Vanhu Vazhinji vaifunga akanga ririkuitwa rakakomba chikanganiso. Zvisinei, yeAustria haana kurega kutevera chinangwa ichi. shamwari yake chikoro Mateschitz akakumbira mabhanga kugadzira uye sirogani mvura yokunwa. Saka paiva yenhamo okuti, ikozvino kuzivikanwa pose - "Red Bull rinopa mapapiro". Muna 1990, boka Dietrich akaenda ndinoiitawo. Muna 1993 kunwa yaitengeswa pose.

mafungiro

Dietrich Mateschitz, ane mamiriro zvasvika panguva pachiyero $ 10.8 bhiriyoni, vakati chinangwa chikuru basa hakusi Kuzadziswa pfungwa, uye maximizing purofiti. Tinofanira kushanda kwazvo, creatively uye pamwe zvizere kuzvitsaurira.

Kana nyika asingadi kunwa, Dietrich anosiya kuti gare gare. Muzvinabhizimisi rinonyanya chete zvinhu dzinogona kubudirira. Iye nguva dzose tariro uye anofunga chete nenzira yakanaka. Izvi pasinei nemamiriro ezvinhu akaoma, kusava nechokwadi yakapoteredza akaipa nezvaro uye matambudziko emari.

Dietrich anoda kunyatsoisa kuti "Red Bull", asi zviri rakada vachiongorora chero makuhwa. Nokuti muzvinabhizimisi nezvisingabvumwi kuti munhu vakapamba mukurumbira chinonwiwa uye vakaisa zvivako zvavo kunobatsira kupinda mubvunzo. In ose vicissitudes uye ezvinhu nguva dzose Mateschitz ava kutenda nokubudirira zvaakasika, uye aiziva kuti pakupedzisira, "Red Bull" richava zvachose chokufunga vanhu ano.