Lianozovo Dairy: apo, zvigadzirwa, wongororo

Lianozovo Dairy unoshanda ayo pamusika chidimbu kubva 1987. Gadzira emakambani nokuti Moscow uye Moscow nzvimbo dheri zvigadzirwa. Nokufamba kwenguva, chirimwa aizova kupfuura indasitiri zvebhizimisi munyika, ukuwo profitability haana varonga.

Shanduko nehurumende enyika, mazvake hwenyika vakauya kuna chirimwa chitsva hukama okuwana uye siyana Hurumende zvese. Mill haana kuva nyika guru, asi nguva dzose anotora aitungamirira chinzvimbo kuera munyika dzokuEurope.

kutanga nzvimbo

Lianozovo Dairy Plant ane akagadzira kukwanisa, anobvumira kubereka matani 2000 pazuva. Product siyana yaiva marudzi maviri mukaka (pasteurized mu girazi midziyo uye Mabhokisi), anovava ruomba, koteji chizi, yogati. Kushanda netsvimbo akaverenga 1,900. Kana afunge chirimwa anotarisira kuti chigadzirwa siyana kuchasanganisira ose misoro yose lactic iine acid kugadzirwa, ichangoburwa zvoga mutsetse kubudiswa mbishi zvinhu zvichange vakatasva.

Asi urongwa kwenguva refu hadzina akaziva. Pakazosvika mavambo rokuvakazve Lianozovo Dairy kwave maturo pamusoro pake mungozi kusauka uye liquidation. Privatization kwakaitika muna 1992, maererano anorimwa: 51% of akabva mushandi chikwata, 29% of yesangano iri boka privatized bhizimisi pamusoro yakatsvuka zvinhu, uye 20% of migove dziri nyasha hurumende Moscow. Panguva nekambani yezwi itsva zvinoitika capitalist ukama, mari mubayiro waiva 1.5 chete mwedzi kushanda, ano zvinhu zvaiva akaenzana razero. Dambudziko yakawedzera vashandi turnover, mabasa akawanda vanoramba unfilled kwenguva refu.

Optimization ari mudambudziko

Kusiyiwa pasina mamiriro rutsigiro, kambani akatora matanho optimize bhajeti havashandisi mari yakawanda:

• Namambo mumwe chete dzakaparara bottling mutsetse zvigadzirwa mu girazi midziyo (kutengeswa sezvo chinyorwa simbi).
• Vakaisa kure 50% pemudonzvo.
• Kubviswa pakuenzanisa evanhu zvinhu (chikoro, kukireshi).
• Akapfuura rendi dzimwe kugadzirwa nzvimbo.

Bhuku apedza zvigadzirwa payakaramba 59 zviuru matani muna 1992 gore (muna 1991, nhamba yacho yaiva 200 zviuru matani). solvency chavagari dzakawira, uwandu kusvitsa mbishi zvinhu akadonha zvikuru uye mitengo kuwedzera yekudyidzana. Pakadaro, vakabatsirwa vatsigire hurumende Moscow, pamwe rubatsiro yaiva nyanzvi kugadzirwa upfu mukaka.

Yokutanga matanho zvakagadzirwa Lianozovo Dairy (LMC) akatorwa mumakore dambudziko makore - dzapedza zvigadzirwa kutengeswa kuti kurega mupurasitiki midziyo kuti vakatsiva kura Wholesale simbi echiShinto. It akaisa 12 litres mukaka, uye 9 makirogiramu pakati chizi yaiva dzinokodzera varidzi chitoro wezvokutengeserana uye Eenhede. Aina zvigadzirwa chinoitirwa mutengi nemauto, ezvinhu wezvokutengeserana uye yokutengesa nzira akanga asiri kambani.

vanoshingaira Leases

Muna 1992, Entrepreneurs maviri (S. PLastinin, M. Dubinin) vakahaya panguva chirimwa rwonzi nokuda bottling pamusoro facial pasi zvizivikanwe zita "Wimm-Bill-Dann". Facial dzaizara pepa kavha Tetra Pak. Kwapera gore, isu yakatanga shamwari nyaya facial uye nectars kubva German Doller Kuisa pfungwa pachinhu chimwe. Nomazvo yokutengesa zano uye nechisimba nokushambadzira Mushandirapamwe akaita zvinhu akakurumbira pakati mano nevatengi Soviet.

Pakazosvika 1994, kambani akawana maviri Regional Makambani: Ramenskii Tsaritsyno uye dairies. Yokutanga yakanga reoriented kuti pagadzirwe facial makatoni. Uyewo ari pfuma chakatengwa Lianozovsky fekitari vana dheri zvigadzirwa.

"Wimm-Bill-Dann" mbambo toga mabhizimisi muna 1994-1997 zvaizoparadzirwa sezvinotevera:

• B. Tambov, LMC mutungamiriri uye purezidhendi wekambani "Wimm-Bill-Dann", aiva 30% rokutambudzikira.
• Chekambani havaoni, PLastinin S. uye M. Dubinin, vaiva varidzi 30% of mugove.
• 40% of migove vaiva boka rinotungamirirwa G. Yushvaevymi uye D. Yakobashvili.

Sezvo pakunamata V. Tambov Logo "Wimm-Bill-Dann" yakatanga kubudiswa vose kugadzirwa zvigadzirwa LMK. Kutenga migove kuna Lianozovo Dairy Plant rakatanga muna 1995, uye muna 1996, pasi kudzorwa boka akava-makota matatu vezvikwata zvose zvinobatana shareholders.

Kubva dambudziko. zviratidzi

Pakazosvika 1995, matanho akatorwa kukurira dambudziko rakatanga kununura zvabuda. Lianozovo Dairy akapinda kugadzirwa Vhoriyamu 180 zviuru matani kwegore mari yakawedzera kusvika 264 zviuru matani. The zvakasiyana-siyana apera zvigadzirwa akanga mana gumi nevaviri madunhurirwa. Nekubata chikwata chaiva vanhu vanopfuura chiuru, vane mari vari, kubudikidza mangwanani 1997, zvakanga neavhareji $ 500. By-gore pakati, nhamba iyi kaviri.

uptake

Active zviito "Wimm-Bill-Dann" pamusoro wevasungwa zvayo maoko hombe rokutambudzikira LMK uye kurwisana mukati basa chikwata makambani ose, kwakaitika muna 1997, kwakaita kuti Absorção de Água - Lianozovo Dairy akauya pasi kudzorwa WBD Group.

Hurumende of Moscow, somunhu wokuisira munhu kuchikosha muridzi rokutambudzikira boka, akabuda aine rutsigiro nyasha WBD. Muna 2000, boka akatenga rekupedzisira pasuru LMK anogoverana kubva Moscow kutarisira. Kubvira, kusvikira 2011, zita zvizere kambani: OJSC "Wimm-Bill-Dann LMC".

zvinogadzirwa

Mumakore akatevera, uye munguva yedu nguva Lianozovo Dairy Plant (Moscow) inongogara kuwedzera ayo aiita mavanga. Innovation - hwaro vakabudirira zvebhizimisi uye boka nokushingaira kushandisa nzira kuti updating pamusoro musanganiswa, kugadzirwa mitsetse uye michina. The kambani raparurwa nyaya nomukaka zvigadzirwa ane refu pasherefu upenyu chokutanga nokuisa mutsetse idzva makadhibhokisi kavha.

Kuparidzira Kambani pamberi kunoita kuti tirambe kutungamirira nzvimbo yaro munzvimbo uye zvinopa mutengi zvigadzirwa yavo yakanaka nevatengi unhu, kujairana pasi zvizivikanwe Lianozovo Dairy. Production ane zvinopfuura 300 zvinhu yose kwaasingasvikiri.

The mhando huru:

• Mukaka sterilized.
• Dairy zvigadzirwa: yakavira mukaka zvakabikwa, anovava ruomba, yogati, kefir, yogati, koteji chizi uremu.
• Ruomba.
• Cheese, dheri zvokuseredzera uye puddings.
• Cream.
• Dry uye mafuta-isina mukaka.

The Portfolio pamusoro pezvitsiga:

• "Favorite", "" 100% Gold »,« J7 », - facial uye nectars.
• "Imba Duku", "Biomax", "Chishamiso", "Imunele", "Merry wemukaka", "Kuban Burenka", "Frugurt" -moloko nezvinogadzirwa nomukaka.
• "Agusha", "Chishamiso vacheche" - zvokudya vana.
• "Lambert" chizi.
• Chinwiwa "J7 Tonus", "Mazhitel", "Mazhitel J7".
• "Essentuki", "Zvitubu kweRussia" - chicherwa mvura.
• Fruit kunwa - "The chishamiso mukapabheri".

Muna 2011 OJSC "Wimm-Bill-Dann LMK" akatengeswa kuti PepsiCo. Zvichitevera pakuunganidza boka kurongwazve, mazuvaano, zvichiguma Lianozovo Dairy razova Europe guru mwana chikafu mugadziri uye Russia guru Mugadziri dheri zvigadzirwa.

Product Reviews

A vazhinji nekambani pezvitsiga kubvumira vatengi vasarudze chigadzirwa kune nezvaanoda wako. Reviews mishonga zvinosiyana zvichienderana TM zita, asi vakawanda vane zvayo zvakanaka muitiro. imba vatengi 'mumusha "kutaura kusachinja-chinja wakanaka ruomba, anovava ruomba, koteji chizi uye kugonesesa kuravira, muviri ukoshi. Kunwa mukaka ane Fans mashoma. Wongororo kutaura kufarira kuravidza, zvaizomunakira kavha. The akaipa Wongororo nezvokuparara dubious Kuronga chigadzirwa kana kusavapo mirayiridzo yakadaro iri kavha wakakwana. Uyewo akataura maonero kuti yepanyama chigadzirwa angasava kuva guru (kubva mumwe kusvikira kumitanhatu) pasherufu upenyu.

Fans of zvizivikanwe "Merry wemukaka" yokubatana akanaka mazano chinonhuhwira, kujairana uduku zvakabikwa mukaka, Curd, chizi, uye vamwe vana vake zvigadzirwa. Kugunun'una vakataura pamusoro mutengo. Akakanganisa vaya inowanikwa Zvinoumba mafuta nomukaka zvigadzirwa emichindwe, preservatives nezvimwe yokuvirisa.

The Kazhinji Wongororo zvinobva avo vanovimba kufarira, kunzwisisa uye zvaunofarira vemhuri yose. The akaipa Wongororo akanyorwa vatengi ane pragmatic ainoita kutenga. Kuverenga Kuronga chigadzirwa, vakaona hazvina chaizvo kubatsira yokuvirisa kana Chinowedzera, zvichiita nechokwadi pamusoro nderechokwadi.

Jobs

Basa iri Lianozovo Dairy anogara ikoko, nhamba mabasa nguva dzose-siyana. Kazhinji, noruvazhe dzokushanda ounyanzvi hwokugadzira, vatyairi vachizvitakudza zvokushandisa, warehousemen. The kambani rinonyanya zvose zvatinoita mubhizimisi, uye saka aida kugadziriswa, dzaishandisa ari kudanwa pakati nyanzvi IT-bhora uye nevamwe vashandi.

The kambani ndizvo zvinotaura fanira Implementation of Labor Code, izvo zvinoreva kuti kudzivirira basa uye zororo, kunovimbisa yakatsiga muhoro uye kukwidziridzwa. Nokuti vaya vanoda basa, nguva wakaitwa kudzidzira, nyanzvi ekudzidzisa kubvumira kuti vawane nzvimbo itsva kambani Lianozovo Dairy. Jobs (Moscow) rinogara achiudza.

Feedback kubva nomudonzvo

Anodzokorora vashandi chekambani rinorondedzera matauriro asina kunaka iri yainetsa Hurongwa muchisarudza, nematambudziko kukurukura pakati uye mukuru utariri. Anotiwo wevakadzidza mafungiro nevashandi uye zvavanoda. Middle utariri tsvimbo wongororo dzakawanda inorondedzerwa se zvikuru nehasha chikwata stratum.

Positive ratings zvakanyorwa kutevedza CLL, basa munharaunda, izvo zvinogona kushanda. The kupfuura yakanaka chinhu zvose akaona mari inobhadharwa pamusoro nguva, asi hazvina pasi, uye zvinodiwa uye urongwa vari zvakare mukuru. Zvinonzi yakataurawo kuti akanaka bhonasi riri kubatsira pasuru uye mubayiro indexation.

anobatsira mashoko

Achishanda PepsiCo kunoda vamwe unyanzvi, kazhinji zvinoda nyanzvi pamwe ruzivo. Asi pane nguva dzose basa uye mukana kutanga kushanda ruzivo, nokuti zvakakodzera kutaura, somuenzaniso, muna Lianozovo Dairy.

Address: Moscow, Dimitrov Highway, Building 108 pakero ndiye Wholesale uye chitoro chitoro apo unogona kuwana yose ndandanda mishonga uye zvakagadzirwa kuti chete kuonekwa pamusoro pamusika.