Market Segmentation - chinokosha nokuda kuziva kukwikwidzana zvakanakira chigadzirwa.

Market - dzakaunganidzwa nemapoka vatengi vane zvinodiwa akafanana chaizvo. Zviri pachena siyana boka vatengi vanoda kutenga akasiyana zvachose zvinhu uye mabasa. Zvidikanwi izvi, sangano vatengesi uye vatengi masangano vanotsvaka kuziva zvimwe mapoka vatengi sei chokwadi pamusoro zvinhu zvedu uye akatarisa yokutengesa zvinhu pamusoro mapoka aya.

The musika ine zvikamu, iyo ine nhengo vane zvinodiwa zvakasiyana nezvinotendwa nezvimwe Sub-mapoka vanoshandisa. Market chidimbu - boka vatengi, iyo inozivikanwa nokuva kwakadaro pavakanzwa yaida produkty.Dlya kuita kbps mabasa kumusika kusimudzirwa, unofanira kuziva akasiyana mutengi nemapoka anoumba musika, uye kuti zvichaita kuti kupa-siyana mabasa, izvi anonzi - segmentation musika.

Zvakanakira kuitwa pfungwa dzakadai musika segmentation kunobva yemakwikwi zvinobatsira riri mairi. Kana ichi pfungwa zvinogadzirwa entrepreneur pamusoro zvimwe zvikamu musika. It rinounza mukana wamazvirokwazvo kuwedzera mutengi nechigadziko uye kuvandudza profitability kuburikidza kushandisa chaicho mutengi.
Batsirwa segmentation zvisimbiswe kwezvikonzero zvinotevera:
1) inopa nzwisiso chaiyo kupinda sei inodzidzisa inoda uye kuti dzinomirira (unhu pamisika, pahunhu hwake, uye akafanana).
2) kugovera unyatsonzwisisa kukwikwidzana mune zvimwe mumisika.
3) Zvinova zvinogoneka kushandisa pfungwa kuti kupfuma pamusoro kupfuura purofiti munzvimbo.
Nhasi chinoitika segmentation yacho inivhesitimendi pamusika. The mubhizimisi musika rinoumbwa pakubhadhara anoverengeka kupa mari chaiyo zvinhu zvakasiyana-siyana. Izvi zvinosanganisira pamusika pane privatized zvinhu, yakananga mubhizimisi uye zvivako musika.

The chikuru chidimbu ndiyo kumusika kuti guta Investments, guta guru iri paakapiwa ari gadziridzo kana kuvaka, zvekushandisa apiwa kwemashoko vachida.
Market privatized zvinhu rinomirira makambani vanoisa nokuda okisheni kana zvakazara kudzikinurwa seboka zvebhizimisi kana kunze makambani.
Investment Real Estate musika ane yakazvimirira vanzwe zviri inivhesitimendi pamusika. Rinomiririra pamusika zvakawanda Real Estate mari, izvo zvingava zvikuru dzakakodzera.
Great kukosha ndiye segmentation mumusika rwezvemabhengi mabasa. Kazhinji ichi zvazvingava, mubhizimisi mari pamusika zvikamu zviri akakamurwa inotevera mumapoka: mari pamwero, nzvimbo, pakuenzanisa machira ane siyana zvemari masangano. Segmentation rinoitwa kuti tizive kupi:
- kubhengi anogona kutora mukurusa mugove pamusika, kuwedzera inogona kukura musika, uye kuvandudza kukurudzira mabasa ayo pane zvichaita kuti mumwe pamahombekombe;
- kubhangi achakwanisa kupa minamato itsva uye kuongorora zvinoitwa chikamu chino musika, pamwe mberi kwayo hwakazotevera pamberi nyaya dzinovaka;
Kuunganidza ruzivo pamusoro musika takarurama anotevera zvinangwa: zvitupa, kufanotaura uye kuongorora musika zvinoita kuti vane mukana dzakasiyana itibatsire bhengi munguva pasi pakudzokorora.

The chokupedzisira chinangwa vakadzinganiswa ari segmentation mumusika - ndiko kuwedzera kunyatsoshanda dzokudzidzisa uye achishandisa kushambadza, nokumutsa makwikwi, mutengo kuzvidzora, mutengo Optimization uye kukura pane yokutengesa nzira ichaita kunangana maximize vatengi kugutsikana.