Marketing Research. Trade Marketing.

Kuti zvisarudzo pamusoro zviito kumusika, akarayira tsvakurudzo musika. zvabuda zvavo zvinokosha Entrepreneurs uye kutarisirwa netsvimbo.

Kupinda musika upi chigadzirwa kunoda mari, kazhinji chinokosha. The entrepreneur kana maneja kune kubvuma inobva kunzwisisa kuti ino chaiyo chigadzirwa achava kudiwa pakati vatengi.

Izvi kubvuma nzwisisa, kazhinji, haisi yakavimbika hwaro bhizimisi mari yakawanda. hypotheses izvi zvinofanira kwechokwadi kudzidza mutengi kudiwa pamisika, akayera uye dzaitaurwa mukufambisira kuti kuderedza ngozi imwe chiitiko.

Kana iwe arayire munhu yokutengesa kudzidza, iyo ichaitwa pa yakakwirira nyanzvi yakati sandara, pangozi caffeine zvibereko pamusoro mumusika ipfupi kakawanda.

Asi entrepreneur vanofanira nguva dzose yeuka kuti Marketing - kureva, mashoko izvo musaita, mune tsika, hazvibviri, asi chete mu "maoko" nyanzvi. Marketing ine mumatanho akawanda:

1.Sbor date.

2.Utochnyayuschy kuongorora.

3. Kuongororwa mashoko.

4.Sostavlenie urongwa.

5.Vyrabotka tsvakurudzo nzira.

6.Sostavlenie mushumo kutsanangura chinangwa kudzidza, zvinangwa uye nzira, zvakabudiswa uye kutevedzera.

Yose muitiro ndiyo nguva unoparadza uye, dzimwe nguva, migumisiro maturo. Asi havana maturo zvachose iyi haagoni ainzi ive entrepreneur angasarudza pamusoro nomination zvibereko pamusoro pamusika uye pamusoro nenheyo rokutanga zvakabuda pakudzidza yakavakirwa ruzivo rwavo.

Mune dzimwe yemakambani, kunyanya makuru ndivo, vane yokutengesa madhipatimendi. Asi, akapa pfungwa chinhu, avo zvine dzimwe nguva havana chinangwa zvachose.

Nokuda kwechikonzero ichi, kunyanya kana aronga nouchapupu Investments, Zvinokurudzirwa kushandisa kune yakazvimirira yokutengesa kambani.

Arayire Marketing tsvakurudzo, chete zvakakwana kusarudza imwe makambani kushandisa dzine yemakambani kukura uye kutaura nezvokurara vavo, avo vanogara vakagadzirira kukurukura zvose iwe vanofarira. Zvinoitika kuti kare pavaiita tsvakurudzo yokutengesa zvakafanana uye anogona kukupa imwe akagadzirira akagadzirwa nezvinhu. Kana vasina mashoko akadaro, vachava kugadzirira uve kugoverwa itsva tsvakurudzo musika mushumo uri chikumbiro.

Most Consulting Makambani mubasa tsvakurudzo yokutengesa vakwikwidzi, vatengi, misika indasitiri, bhizimisi yefuma uye mabasa, kusanganisira kwemitengo, kukwidziridzwa zvirongwa.

Kune mhando dzakawanda tsvakurudzo musika:

- "exploratory" - iri tsvakurudzo pamusika, iro rinoitwa pamberi chisarudzo anoitwa kana akaita chinhu chimwe chinhu chaicho. Nzira ubanguranyika kutsvakurudza yokutengesa zvinosanganisira kuongorora yechipiri data, nyaya zvidzidzo, kudzidza takambosangana uye basa mapoka nezvechii, benchmarking;

- "anorondedzera" - kudzidza umo nyanzvi kupindura mibvunzo: Ndiani? Chii? Apo? Sei? Where? Vazhinji vavo vakawana pachishandiswa tsvakurudzo dhesiki yokutengesa, pfungwa mapoka, kuongorora, horo nemiedzo. Zvisinei, mubvunzo Sei? Kudzidza uku haapi mhinduro yakarurama (somuenzaniso, nei ikawanda rokutengesa anotevera pakatanga purogiramu kuvimbika?) ;

- "akangoverengawo" - kudzidza kuti dzinomirira kuongorora chikonzero-kushanda ukama tsanangudzo zviito uye zvisarudzo zvakatungamirira magetsi zvabuda.