Pos-zvinhu - chii? Mhando Pos-zvinhu. Manufacturing uye kugadzirwa Pos-zvinhu

Advertising anoedza mutengi kwese, uye zvikuru kukosha mune nekufemera unhu mutengi ane Clearance okutengesa points. Advertising Hardware Stores dzezvimwe anonzi Pos zvinhu. Mhinduro kumubvunzo: Pos-zvinhu - chii uye sei zvinoitwa? We havatsananguri mhando huru uye zvinoitwa vatakuri izvi.

Pos-zvinhu: chii uye nei vachifanira?

Kukura nhau okushambadza kunotungamirira chitarisiko-siyana uye mazita. Kureva izwi «Pos-zvinhu" rinoreva pfungwa sale - okutengesa pfungwa, uye kusiyana-siyana iri okushambadza anoreva zvose kuti ane chinhu zvakagadzirwa mumisika. Vanogona kuwanikwa kunotenga guru nzvimbo uye zvitoro zviduku zvakagadzirirwa itibatsire unhu mutengi achitandadza kutengwa.

Nhoroondo kwaita Pos-zvinhu

Making mu-chitoro dzezvimwe kuonekwa dzinenge pamwe chaizvo muzvitoro. Nechekare yakadzika kuMiddle Ages, unogona kuona magadzirirwe napo kuti zvitoro zvikuru nyore nzira. Pakutanga, ava vakanga vari zviratidzo, mutengo Tags, asi zvishoma nezvishoma yaaizova uye zvinodiwa yakawedzera kushambadza, kugadzirwa Pos-zvinhu kwazopararira. Boom kushambadza pana Pos rinobatana veMubatanidzwa anozvipira basa muzvitoro mukutanga remakore rechi20. Uye sezvo mugumo 21 a. zvaAtemisi Pos-zvinhu zvava ubiquitous zvokushambadzira tsika.

Zvinoumba omumwe Pos-zvinhu

Advertising rokutengesa Nzvimbo kazhinji vachinzwisisa somunhu dzinongoitika chinhu menyika uye wekushandisa. Saka, mutengi hariwaniki kurambwa kana kukunakira kuti siyana kushambadza mashoko mukati muchitoro. A yepakutanga uye anodzidzisa vezvenhau kusangana kunyange nyasha mutengi, nokuti kumubatsira sarudzo.

mabasa

On kushambadza Pos-zvinhu basa akawanda mabasa:

- vasaonekwa vatengi kuti imwe chigadzirwa. Zvakajeka chimiro uye placement zvikurukuru yaiyevedza nzvimbo kubvumira Pos-zvinhu anoratidza zvakananga chigadzirwa pakati vakawanda pamusoro chitoro echiShinto.

- Reminder kudiwa kutenga: kushambadza ari Checkout munzvimbo kana kutengesa pauriri anogona kuwedzera rokutengesa nokuti kuti mutengi anowana zvinhu vakakanganwa.

- The kukurudzira kuti kutenga izvozvi: ruzivo pamusoro discounts uye kushambadza anosandudzira mutengi kutenga chigadzirwa panguva ino.

- Navigation vatengi vari kutengesa kuburiro chigadzirwa Categories dzapiwa kubvumira vashanyi usaora kurasika ari muchitoro, kubatsira kuwana zvakanaka chigadzirwa nokusika hwomutambarakede ezvinhu.

- Zoning Retail nzvimbo: weboka nzvimbo uye echiShinto muDhipatimendi kazhinji inoita omumwe nzvimbo vasununguka.

- Manage mutengi nzira kuburikidza muchitoro: chaiyo kushambadzira kunobatsira kuuya mutengi zvakananga chigadzirwa.

- Uye evasingatombonamati promotional mabasa: rinoti uye ruzivo pamusoro chigadzirwa, kushanda memorability uye recognizability yacho muchiso.

Huru zvakwakanakira

Zvakanakira Pos-zvinhu zviri kupenya kwavo, vari atambudzwe zvakakwana, uye kuti mutengi inoda mamwe mashoko kana kuita kutengwa. Aida imwe ikurudziro kusarudza kubva zvakasiyana-siyana pane kuti chimwe chinhu chaiita. Naizvozvo, kushambadza kwakadaro haakonzeri vasafara uye nokurambwa (kana ikashandiswa zvakanaka) uye akabvuma kubudikidza mutengi, iye haana kuziva kunyange kuti rakajeka zviratidzo izvi, mireza, wobblers, etc. - ndicho vanoshambadza.

pokugara mapazi

Zvino kuti isu hatina akapindura mubvunzo "Pos-zvinhu -? Chii" Torai Kutarira nzvimbo yavakange vanogona kuonekwa. Kune zvikamu akawanda:

- Outdoor Group. Ndizvo zvose zvinoratidza kuti mutengi ariko ari nzira yokubudisa. Rinogona kuva showcases, placement mugwagwa zviratidzo menzira, pano zvinosanganisirawo yepakutanga design, denga yokugadza, signage. Kunyange zvazvo vamwe vaongorori vanoti kune ichangopfuura siyana Outdoor zvokushambadzira.

- Entry boka. Izvi zvinosanganisira zvose magadzirirwo wokupinda kuchitoro, izvozvo anosaina, pamotokari nemikova, mabhokisi uye efodya pasuo, mbiru.

- Trade Hall. Izvi zvinosanganisira navigation, Mobiles, uriri Graphics, Illuminated aenzana.

- Checkout nzvimbo. Uyu "inopisa" nharaunda inosimudzira zvavasingagoni kutenga, pano vanoiswa Racks, anoratidza, Coin dzibate.

- Zone Masvomhu. Clearance kwenhumbi placement kunokosha chaizvo kuti rokutengesa, saka pane kuva nezvizhinji mashoko kubatsira mutengi munzvimbo idzi anogona kuiswa mutengo Tags, wobblers, pasherefu vanotaura zvinhu zvisina zvazvinobatsira, Racks uye Racks.

Mhando Traditional pamusoro Pos-zvinhu

Zvino yava nguva yokuti kufunga zvakasiyana-siyana okushambadza panguva yaakaitengesa. Sezvo AD uyu anoita akawanda anoitwa, pane marudzi akasiyana Pos-zvinhu. Uye Developers vacharamba wekuvamba itsva nzira kubata pfungwa mutengi chete.

Kubvira mangwanani remakore rechi20, kugadzirwa Pos-zvinhu yakafanira kuti paumbwe chinyakare akasiyana-siyana kushambadza kwakadaro. Miti iyi zvinosanganisira mutengo Tags, mapepa, nengoro, echiShinto uye nezviratidzo. Nhasi, kwakadai nhau dziri kuchinja, kune zvinhu zvitsva, wakapedzeredzwa mirawu kudiwa saka mubvunzo: "Pos-zvinhu:? Chii" ikoko zvakare, hakusi nguva zvinogoneka kunzwisisa kana Chiitiko rinoreva pakushambadzira. Saka, vakapiswa Racks uye echiShinto, promotional Tabs mune ngoro matengu kuti kunotenga kana kuti mari nevatengi hakuiti kuziva sezvo kushambadza, asi ichi ndicho nzira huru kusunungura chigadzirwa kubva makwikwi.

mhando ano

Nhasi, kukura Pos-zvinhu - ndiro kushambadza yose indasitiri. Innovation nokushingaira itibatsire zvokushambadzira bhora. Technology unokubvumira kusika rakasiyana Pos-zvinhu. Chii uye sei kushandisa pamusoro zvokutengeserana pauriri havangagoni kupindura kunyange nyanzvi. Somuenzaniso, anoshamisa 3D-vakagarwa kana pamotokari pauriri kubvumira kuyeuchidza vatengi vari chigadzirwa iri achitandadza kutengeswa.

To mhando ano zvingasanganisira kushambadza Pos-zvinhu:

- Jumbo. Izvi Inflatable chigadzirwa ivhu pamusoro yakawedzerwa akamboona. mazano akadaro vanotarira kunoshamisa chaizvo, achikwezva kuteerera, vari nyore kuti vaungane uye zvifambiso.

- Mobile. Kugadzirwa Pos-zvinhu izvi mhando rakanyatsojeka mutengo-vanobudirira, asi mugumisiro zvakakwirira zvikuru. Yakaturikwa magadzirirwo anobvumira chigadzirwa kusunda pedyo pamberi mutengi.

- Hard mapepa. Vari ainziwo kukura nemifananidzo, nokuti inofananidza kutaurwa kana nyeredzi okushambadza iri kukura kwevanhu.

- mabhokisi Light. rubatsiro urwu rinobva panze kushambadzira, ane luminous Panel ane zvokushambadzira mashoko.

- Pallars. Zviri rectangular chivako pamwe kutenderera achiisa kushambadza hukawanika 4 rwemberi.

- Akrilayts. It pachena ndege yakanyorwa zita muchiso. Vanogona kuiswa echiShinto uye Racks.

Mukutsvaka mikana mitsva vanoshambadzira vari kuumba nzira itsva kuzozivisa kushambadza kuti chitoro pasi, saka pane nhau dzakadai nekhengery - bepa zvindori ane kushambadza mashoko, zvaipfekwa pamitsipa hombodo, ziso-kuparidzirwa - mifananidzo siyana, vanokamura, zviratidzo, akaisa pamusoro nhumbi echiShinto , Stickers Stickers siyana kuti zvingaonekwa wakaiswa kwese.

zvinhu

Indasitiri yokushambadza inongogara kutsvaka inonyatsobudirira uye rweruzhinji zvokuvakisa zvokushambadzira zvenhau. zvaAtemisi Pos-zvinhu ruzivo kuwedzera kunzwisisa uye rakanatswa, chinangwa shanduka ichi - kuzadzisa kunonyanyisa kunyatsoshanda. Advertising anoedza kuva rikurumidze uye mari. Chinonyanya svikika zvinhu zvose zvamarudzi pabepa makadhibhokisi. Tags, mapepa, flyers, mireza zvinogona kuitwa akasiyana thicknesses mapepa. Kabhodhi anoita dispensers kuti mapepa, kushambadza inomira, pamire, kukura nemifananidzo. Nzira Printing angashandiswa zvakasiyana zvichienderana chaizvo uyo akaendesa. Kuwedzera upenyu Vatakuri vaishandisa lamination.

Plastic - mumwe zvinhu zvakajairika chaizvo. Pairi unogona kuita zvinenge zvinhu zvose .. The echiShinto, Racks, Mobiles, wobblers, etc. Mukudhinda Pos-zvinhu izvi acho mari zvikuru. Plastic vatakuri anodhura pane mapepa, asi upenyu hwavo zvikuru nguva zhinji.

Ko achangobuda zvinhu zvakadai acrylic, akatungamirira chiedza, akatungamirira paneeli uye backlight, neon magadzirirwo uye kunyange "zvemagetsi pepa."

zvinhu izvi kuti tikwanise kwazvo kupenya mazano, uye nokudaro tiwedzere okushambadza panguva yaakaitengesa.