Marketing yakasimba Wednesday.

Marketing iri uye unoshanda nenzira yakaoma chaizvo multi-nhau. Mashandisiro ezvidzidzo yokutengesa nzira uye nzira hazvigoni kugamuchirwa Services Company kunobva vagaries mumusika mhinduro, uye kunyanya kukodzera akasiyana macroeconomic kuitika. The yokutengesa basa chero kambani inofanira kuunganidza mashoko yakawanda sezvingabvira pamusoro akapoteredza hwaiitwa zvakasimba, kuti maximize zvakamubaya pamusoro wake.

Pfungwa yacho yokutengesa kwezvakatipoteredza rine yakatarwa ukama uye nevanhu siyana nevanhu vanoverengeka masangano, iyo inorondedzera mukuru hunhu mabasa yakasimba. Marketing ezvinhu wekambani ndiyo nyaya kunyatsoverenga uye kwazvo kuzviongorora.

Kushambadzira akasimba zvakatipoteredza chinhu kupfuura kutoshanda zvinhu uye vatambi kuti kuchinja yokutengesa zvisarudzo uye nemikana. Marketing makasimba Wednesday, zvichienderana nekugona rakakamurwa makro-uye Micro-zvakavapoteredza. The wokutanga yakazvimirira mukuru yokutengesa wekambani, apo mumwe anoshanda ari pamwero imwe kambani. Microenvironment, akavapindurawo, anogona kuva dzakawanda uye zvekunze.

Internal microenvironment pehurumende yokutengesa basa. Inoitwa siyana STRUCTURAL zviumbu eungano, uyewo kubatana kuti kuumbwa pakati pavo. kambani anoramba akatsiga uye kupona yaro makwikwi kunobva kwazvo pamusoro pezviri microenvironment. Internal zvakatipoteredza zvinofanira kuongororwa kuti kuziva uye yakaipirei zvavakanga vachida kuita. Zvinokwaniswa kwazvo zvinokosha kuti vararame nenzira Kukwikwidzana kunoita, saka vanofanira chokuwedzera uye kusimbisa. Nokuitika kusakwana pamusoro zvoupfumi basa anofanira kuderedzwa.

External microenvironment - hakuna mumwe kunze boka zvakatipoteredza. Unosanganisira vakwikwidzi, bhizimisi, vatengi, nevateereri, yokutengesa vanozoshanda, vane chokuita uye simba pamusoro sei kuita ayo ushande.

Suppliers - a dzinongoitika uye nomutemo vanhu, izvo zvinopa kwete kambani yayo vakwikwidzi zvakafanira zvose zvinhu kuitira kuti pave chaizvo zvinhu uye mabasa.

Kushambadzira vanozoshanda - iri siyana nemasangano uye makambani kuti kubatsira boka iri kugadzirwa, kuparadzirwa uye kumusika nhumbi.

Huge kukanganisa basa chero zvebhizimisi kuti ane, kworudzii ukama iye hunovapo kuonana nevaimuteerera. Ndivo mapoka evanhu vanoratidza zvinogona kana chaiko kufarira imwe kambani uye sei kubudirira kuita zvinangwa zvayo.

Chinhu chinokosha pamusoro kwokunze Micro-ezvinhu wekambani ayo vakwikwidzi. Kureva, avo yokutengesa mitemo uye simba zvizivikanwe anogona kuchikosha kukanganisa kubudirira imwe kambani. Chii pfungwa yacho muchiso? uku, iyo paakavapa chigadzirwa uye vakanyorwa zviri ushandiswe nomutowo, kusiyanisa kubva vamwe uye inoratidza mugadziri. Nokuti mutengi vanozivikanwa ane chinangwa kutenga.

Macromedia muunganidzwa zvinoita zhinji kuti sei microenvironment. Zvinhu izvi zvinosanganisira wevanotungamirira, yepanyama, zvematongerwo, zvemitemo, zvoupfumi, socio-tsika, zvesayenzi uye michina. All makro Zvinhu kufurira mumwe uye interconnected. Kwakavakirwa Kuongororwa uku yavo yakaoma zvakakodzera. Uyezve, zvinokosha kuti tiyeuke kuti akasiyana zvikonzero zvakasiyana sei mabhizimisi akasiyana pazvinoitwa, ukuru uye zvichingodaro.

Kushambadzira vakasimba ezvinhu ane simba guru pamusoro kunyatsoshanda waro inoshanda.