Public Relations nyanzvi - mabasa uye mabasa

paruzhinji nomukadzi nyanzvi - a dzakagadzirirwa kuti yasvika kwatiri kubva West, pamwe kukura pamusika ukama. Chimwe chinhu kwemakore 15 apfuura, haisi wose kunzwisisa wakadii chinzvimbo, uye kazhinji vavhiringika mabasa maneja PR C mabasa Mutauriri. Hazvishamisi, nokuti kunyange kuwana dzakagadzirirwa nedzidzo yepamusorosoro kuti ave paruzhinji ukama nyanzvi, kwete saka kare zvakanga zvisingabviri. In nyika yedu vanachiremba izvi kungoti hapana kuva vakagadzirira, uye kuti mabasa avo nguva nenguva kutsungirira venhau vanokwanisa, yokutengesa nezvimwe chokuita ounyanzvi hwokugadzira. Asi sezvo vanoti, kudiwa dzokwenyu zvitengeswa. Uye nhasi, kumayunivhesiti akawanda anopa vadzidzi vane zvitupa kuti vanachiremba paruzhinji ukama. Saka chii chikamu basa ravo?

Kazhinji, PR Manager, sei zvimwe inonzi pambiru, huru makambani kukonzera vamwe chimwe anotevera dzokugara: intra-PR, iyo inobva basa yevashandi kana voruzhinji wausina kambani. Vose nzvimbo idzi vanobatanidzwa mune kukwanisa PR-nyanzvi, asi zvinoda kuti siyanei nzira uye kushanda nzira. Ngationgororei navo zvizere.

intra-PR

Muchidimbu, nokuti mhepo kuti anotonga mukati kambani mutoro zviri pachena ukama nyanzvi, vane mabasa vavete mundege kuramba ane vakabuditsa mukurumbira wekambani pakati vashandi vayo; kuonekwa uye kudzivirira kuchinja kamwe kamwe ari chepamusoro ezvinhu; generating pfungwa itsva kuramba uye kuva chikwata mweya kuburikidza pedyo nevanhu netsvimbo; kubatsira kugadzirisa kusawirirana pakati mudonzvo zvakanaka uye, chokuyambukira pakati pavo; pakugonesa kuchinjira kumamiriro zvachinja chikwata, izvo kuitika mumapoka makuru inenge ichi-.

zvekunze PR

Uyu siyanei munda basa, izvo nokuti nzira nzanga anoona kambani basa iri paruzhinji noukama nyanzvi. Zvinotoda kuti aite zvinotevera mabasa: Mharidzo evoruzhinji boka sechinhu revoruzhinji mutoro munzanga; pokugadzwa tinzwisisane nevaya masangano naye anouya achariwisira; pakarepo Kupindura "chimbichimbi" ezvinhu kana uchifanira "kuponesa chiso kambani"; kunditambudza runyerekupe uye dema PR-ohms; kudzora kushambadza nezviitiko zvose kambani.

Sezvo ari wokutanga uye yakananga paruzhinji ukama mabasa nyanzvi yechipiri inofanira zvakazara kuva mashoko, pasinei mhando zvingava uye kubva chero kupi kana agamuchira. Information - chinokosha chokushandisa chiri basa paruzhinji ukama. Zvakadaro kushandisa mashoko ari pachena noukama nyanzvi anonyengera ari seboka kana voruzhinji, anosika kana zvinoparadza pfungwa, basa iri mufananidzo sangano renyu.

Pakati nounhu kuti tibudirire mune PR, pakutanga, zvakakodzera govera pakukurukurirana, sangano uye kutaura unyanzvi, zvokufungidzira uye equanimity.