The rwezuva site: sechekushandisa rokutengesa kana "zvokudya" nokuda kutsvaka injini?

Unoziva sei nzvimbo azvarwa? The chikwata programmers, Copywriter, optimizer, mugadziri, mutarisiri ... Mumwe anoita kwayo basa, asi kwete nguva dzose vanokwanisa kusvika chibvumirano mune avo kana dzimwe nyaya. Chii kupokanidzana aitarisana Somuenzaniso, imwe copywriter uye Optimizer? Kutaura zvazviri, izvi ndiwo nyika mbiri, vaviri pezvakasikwa, chimwe nechimwe akatarisa rwezuva nzvimbo pasi pachake maonero ake uye aitarisira kuti vagadzirise zvinetso zvavo.

Chii chakakosha kuna optimizer? basa rake - nzvimbo Optimization uye kusimudzira web zvekuvaka ari kutsvaka kuti aenderane pamusoro mazvi akaonekwa pamusoro gumi. Nekuti chete muchiitiko ichi pane mukana wakanaka kuti zvichaita yakarova zvakanaka vateereri. Naizvozvo, kuti optimizer kunodiwa:

• Unique chinyorwa. Nemaonero vanoshandisa kutsvaka michina Internet dzinonakidza mashoko raakanga kumboona kana kuverenga. Uye mashoko azvino uno, kwakondiko peji kutanga kuratidzwa.
• Text pamwe mazvi. The optimizer Anosarudza mazvi inobva nharaunda, kunyanya zvinhu uye uwandu zvikumbiro kubva vanoshandisa. Uye zvinokosha kuti mashoko aya anowanikwa mune chinyorwa kanoverengeka. Kwete shoko rose, asi kazhinji zvakakwana. Ipapo kutsvaka injini achanyadzisa zvakanaka nzvimbo uye anowana kuti mashoko akagadza iri Zvakanakisa akakodzera kuti rokushandisa zvinotarisirwa.
• Relevant Musoro. Title rwezuva nzvimbo inofanira zvinoenderana kugutsikana uye Tags peji. Izvi zvinokosha kutsvaka injini.

Chii chinokosha copywriter? Basa raro - kuudza chakasimba wenyaya, "haka" pfungwa dzake, kuti verenga kusvikira kumugumo uye pave nekukurukurirana Utenge kana kuridza runhare. Naizvozvo, munhu copywriter anosika acho:

• Gona. Kana uchiverenga zvishoma kuverenga munhu "akagumburwa" pamusoro zvikanganiso, kunze kuvapo kwavo kunokonzera kushaya chivimbo muna zvekuvaka uye, sezvo mutemo, kuna chigadzirwa kana basa. Zvinoita here pamutanhiko zvakadaro? Chokwadika kwete.
• "Namatirai". The rokushandisa ngwariro kunokosha kuti "chiredzo", rugwaro inofanira wakajeka uye dzinonakidza.
• "Nditengesere". In rugwaro zvakakosha kuudza dzingangoitika mutengi sei chigadzirwa ichi zvinokosha, kwete chete nezvokubatsirwa.
• Tiine "kupopota" unoti. Usarerutsa Header! Mutsara uyu kutanga pfungwa, uye muzvinhu zvakawanda zvinoenderana rokuti, vachafanira kuverenga rugwaro.

Zvinoitika kuti munhu haadi kumirira pamusoro Indexing mapeji uye yepanyama kuwedzera nzvimbo yacho pamusoro nyaya. Kunenge kuti zuva rinounza standby nezvinhu, uye saka tinoda kuita purofiti nokukurumidza. Uye zvinoita sokuti pane mhinduro, riri panyika - kubhadhara kushambadza muna Yandex kana Gugle - uye kunakidzwa hunoshamisa kwechishamiso - yako nzvimbo chepamusoro chinzvimbo. Zvisinei, nzira iyi kusimudzirwa ndekwenguva duku uye illusory kushanda. Panongotanga mari yapera, akaisa pamusoro ane kushambadza rutsigiro, nzvimbo achava "muimba yepasi." Uyezve, kutanga muripo kuti chinzvimbo pamusoro, vanofanira kutarisira zvakakwana zvemari "piro" - baya mutengo anogona kusvika $ 50 kana kupfuura. Kana nzvimbo inopa chitoro mabasa, apo mari haisi kukwirira, panzvimbo inoshanda kusimudzirwa uye mubereko pamusoro penyaya Nokurasikirwa uye nezvimwewo mari bhajeti. Kusiyana kushambadza dzezvimwe nounyanzvi uye nenyanzvi optimized Website kwenguva refu kunonoka wokutanga chinzvimbo hapana okuwedzera mutengo nguva.

Mashoko nzvimbo inofanira kusangana zvose zvinodiwa optimizer, uye chinangwa copywriter, nekuti chete ipapo ucharizadzisa kusvikira kunonyanyisa basa rayo - achaunza nzvimbo muimba pamusoro gumi uye akadzika "tengesa" mushonga kana basa kuti munhu anoda kubetserwa. Zvikasadaro kwakajeka rokutengesa tsamba hapana anoona, kana iye achava kiyi kuti kuchaita kuti topu search engine, asi haupedzi dambudziko kushaya rokutengesa.