Motivational bvunzo Herzberg

Nhasi, zvichida mushandirwi ose anoziva kuti ndizvo nomuedzo Herzberg. Chaizvoizvo Its ndiko kuona zvinhu nechido kuwana basa, kana anofanira kuona ukuru kugutsikana (kusagutsikana) mushandi ane kambani kushanda ezvinhu. bvunzo iyi ine mbiri 28 dzimwe ezvinhu. Future kana mushandi ano anopfuura bvunzo ichi vanofanira kuongorora nomumwe wavo. To izvi 28 pfungwa (aparadzane nomumwe nyaya) akaisa pfungwa, pakuverengwa inofanira kusvika nhamba 5. Somugumisiro Muedzo ichaona motivational zvinhu kudzora kuziva munhu uye kubatsira pakusarudza kupfuura rakakodzera basa. Uyezve munyaya ino isu ichatsanangura muudzame chii chinoumba muedzo kuona runoita kuti Herzberg, ayo munhoroondo mavambo, kubatsira, uyewo anopa mamwe mashoko pamusoro munyori.

F. Herzberg: mabasa kwesayenzi

Pakati pezana remakore rechi20, vakatanga sayenzi munhu awane tichimhanya. Zvaive munguva pfupi iri, magariro zvepfungwa uye zvepfungwa basa munzira pakukura. Munyori akakurumbira kwedu kushanda mazuva "Definition nechido basa" - "Test Herzberg," sezvo inonzi nhasi kazhinji, kunyange panguva iyoyo kwainzi zvakanaka social kwepfungwa a. Akadzidza matambudziko basa sangano mumapoka makuru, uye somugumisiro zvidzidzo izvi zvose yakatanga maviri-chinhu dzidziso nechido. Muna 1950, Frederick Herzberg kudzidza nyaya management mumabhizimisi. Uye ipapo akagumisa kuti zvakakosha kuti vashandi kubudirira mubasa kana kuti shoma mashoko. Akaisa mberi pfungwa yokuti izvi zvichavandudza negoho uye unhu basa rinoitwa. Maererano Herzberg, pakusikwa zvinogamuchirika panyama mamiriro kumabasa - haina kukwana danho, uye kuitira kuti vawane kubudirira utariri, utariri vanofanira kuita chinhu hunogutsa vashandi venyu - kureva kuti avape kukurudzira.

Kokutanga yakaita motivational bvunzo

Kudzidza, izvo akasarudza kutsigirwa 1950 F.Gertsberg akatora maakaundendi mazana maviri zvinobatanidzwa. Vaifanira hunonyatsodonongodza maonero avo basa, dzinova nyaya umo vane izere kugutsikana kubva pairi. Rinopindura "akaongorora" maakaundendi izvi uye akaumba hwaro motivational dzidziso musayendisiti. Iye ainzi maviri chinhu. Uye chete pashure iye akasika bvunzo yacho Herzberg wacho, mhinduro dzemibvunzo yakanga yokuburitsa vavariro ichabatsira kuwedzera yauinayo. Dzidziso iyi yakanga rakabudirira, uye anoramba akakurumbira pakati makuru uye zviduku nemakambani kusvikira nhasi.

Musimboti dzidziso chido

Maererano Gertsbergskomu kudzidzisa, chido kunobva zvinotevera mumapoka zvinhu:

Utsanana. Ivo ainziwo zvokunze, kana utano zvikonzero. Ndivo shoma zvivako zvinofanira inopiwa mushandi mukufamba basa. masero okutodza zvinozoita akakamurwa:

• Economic (vakadzikama mubayiro, vakabhadhara mazororo, kugara bonuses, zvakanakira: magariro kuchengeteka uye mudyandigere, vaibhadhara kambani kuti ekudzidzisa).
• Physical (kuipa kushanda mamiriro, mukana nzvimbo yokuita basa, kubasa aesthetics, tembiricha, dhigirii okuvhenekesa, uye zvimwe zvirwere utano.).
• Social (ukama vari chikwata, yemakambani zviitiko).
• Status (mukurumbira basa, ropafadzo, mazita okuremekedza, tinyatsonzwisisa basa).
• Dzidziso (pokukurukura, mushumo pamusoro basa rinoitwa, kurukurirano).
• Security (uye kwete chete asiwo pasocial).

Motivational zvinhu. Kusiyana Utsanana dzinonzi zvemukati. Kusavapo yavo haiiti kuti kusagutsikana revashandi basa ravo, asi haizoiti kuti kuwedzera vashandi kunyatsoshanda. Asi kuvapo kwavo kunogona kukonzera zvakanaka maonero basa uye kugutsikana. Idzi dzinosanganisira:

• Award chokuita uye kuzivikanwa.
• Rusununguko chiito.
• Access anodikamwa ruzivo.
• Sangano kumusoro upward.
• Nalaganie mamwe mabasa.
• Kugona kushandisa ruzivo vakawana.
• Pamwe.

zvabuda

Kana munhu Anokunda Muedzo Herzberg, decoding kunoitika kuburikidza voga pakati nzira dzekuziva kuti hunonyanya kukosha mubasa naye, uye zvichaita kumubvumira kuti kuwana basa kuti vachasangana ake zvavanoda. Kana mushandirwi anoita kushoma noutsanana zvikonzero, ipapo mushandi akasvika kwazvakarerekera mafungiro kushanda. Kana izvi hazvina kukwana, ivo vakaumba kunaka (kunaka) Mafungiro. Zvinofadza kuona kuti, maererano yemaitiro Herzberg, pane ukama pakati mapoka maviri zvinhu. Somuenzaniso, kushaya utsanana kunotungamirira kusagutsikana, pamberi utsanana iri kushaya chido - kuti zvematongerwo enyika, uye kuvapo zvose zvinoita - kusvikira waguta.

Detailed KUTSANANGURWA motivational bvunzo

Sezvambotaurwa, remibvunzo chinosanganisira 28 zvinhu ine nyaya. Mumwe nomumwe wavo akapiwa mhinduro-maviri ezvinhu. Zvisinei, kupfuura muedzo munhu haasarudzi pakati pavo, uye Anoongorora mafungiro avo mumwe nomumwe wavo, uye uwandu pfungwa kunge 5 points. Ndiko, kana mamiriro yekutanga dzaongororwa 2 points, wechipiri unofanira kuisa 3 pfungwa kana kutanga - 1 nguva, wechipiri 4, etc. Kana bvunzo akapfuura, kwakaratidzwa balls unofanira kuuya patafura. Zvadaro, mumwe kudziverenga. Herzberg kuti bvunzo kuti vaongorore zvinhu zvinotevera: zvinhu, ndiko, vavariro zvemari; Recognition noruzhinji uye utungamiri; channeling pamusoro kuita; ukama vatungamiriri vane tsvimbo, chichifamba kukwira upward; kubudirira; zvinoreva basa; kudyidzana vezera, etc.

zvinangwa

Mushure akapedzisa migumisiro bvunzo kuti vaya zvinhu zvinoumba kugutsikana kwako (kusagutsikana) kushanda ezvinhu, zvatinoona uye tsika. Panzira, pane musiyano pakati vaya vanopedza Herzberg bvunzo. Kana zvakakodzera kuti basa, ipapo pakupedzisira zvinovawo zvinogoneka kuziva chii chinokurudzira ichi kana kuti mushandi, uye zvinova zvakajeka nei iroro basa kwakaitwa vashandi siyana, saka dzinosiyana. Uyezve, utariri anonzwisisa sei zvakakodzera kukurudzira mushandi mumwe nomumwe. Dzimwe nguva bvunzo iri vanopinza makambani pamberi munhu yokuwana basa, kunyanya kana kusina zvakananga zvikumbiro. HR-nyanzvi inoitisa kuongorora uye muchidimbu migumisiro uye kududzirwa Herzberg bvunzo kunotibvumira kunzwisisa basa mhando zvaanoshaiwa. With kukura Internet akatanga kutora bvunzo online. Kana mushandi anonzwa kusagutsikana nebasa rake, anogonawo kutora bvunzo Herzberg. Decoding kunoguma iyi achabvumira vanhu kunzwisisa chii anomanikidza basa rayo. Muchidimbu, dzidziso F.Gertsberga kana zvakanaka kurishandisa, anogona kubatsirwa zvose mushandirwi uye mushandi pachake.

Scheme. Herzberg kuti bvunzo: inopangidza zvizere zvabuda

Kana vashandi vanoona kuvapo utsanana zvinoita, ipapo akaisa "G +" kana kusavapo kwavo, "T-". Izvi zvinoshandawo motivational zvinhu. "M +" kana ndiripo, uye "M" - kwete.

Biography F.I.Gertsberga

Akazvarwa American munzanga kwepfungwa mu New York mu April 1923. Dzidzo akagamuchira muNew York City College, asi mugore rapera akatorwa kuhondo. Raiva World War Second. Aiva patrol sajeni uye aiva pakati chingashamwaridzana masoja kutanga kupinda Dachau wevasungwa. Mune ramangwana, Herzberg akati pazvidhindo kwaakaitwa nezvaakaona mumusasa, uyewo kubvunzurudza vanhu vaigara munharaunda kubudikidza vokuGermany, kumutswa kwake kufarira dambudziko nechido. Pashure demobilization Herzberg akadzokera kuchikoro uye kudzidza kubva muna 1946. Pashure paizvozvo, akanga ari mudzidzi akapedza muna University of Pittsburgh, iyo yave yaizivikanwa mashoko ezvokurapa, pamwe kuti vaiita rokudzidzisa paUniversity Case Western Reserve muCleveland. Danho rinotevera basa rake raiva pambiru mukuru zvebudiriro, purofesa management panguva School of Business paUniversity Utah (University of Utah). Pakati pezana remakore 50s, aiva musoro kutsvakurudza mune rimwe Consulting makambani. Ipapo pamberi pake akavhura navanopinda munda kuita kuti mashoko muunganidzwa.

Kutanga idzva basa: basa nokukurudzirwa Herzberg, bvunzo nokududzirwa

Sezvo pezana remakore rechi20, masayendisiti kunyatsotevera munyaya pave nedzidziso dzake uye tsvakurudzo. Somugumisiro, muna 1959 akamisa maviri-chinhu dzidziso nechido, zvatakakutadzirai kare inorondedzerwa pamusoro. Rinotsanangura zvinokonzera kugutsikana ari mushandi napabasa rinoitwa navo. Panzira, somugumisiro zvidzidzo izvi Herzberg akasvika chete gangaidzo mhedziso: yakakwirira mubayiro pamwero haisi ikurudziro. chakaita Izvi chokuita utsanana, kureva vaya kana kugutsikana kubva zvinobva, kana kusagutsikana basa.

Ukama anokosha yokuti uye dzidziso Herzberg

Munzanga sainzi, pane zvizhinji motivational dzidziso, uye vamwe vavo vane zvakawanda chokuita ichi. Somuenzaniso, iye zvino dzidziso Oil ane zvakawanda kufanana. The matatu Utsanana zvinhu mu Herzberg rokutanga Ndicho zvakafanana muna Maslow kuti akanyatsorongwa zvinodiwa. Asi ichi chinobva kufanana kumigumo, nekuti Maslow aidavira kuti kusikwa anodiwa ezvinhu kana zvinodiwa kuchaita kuti munhu basa kugutsikana, uye saka - kuwedzera yauinayo. Asi Herzberg haaoni ukama ichi. Maererano nepfungwa dzake, vashandi chekambani uchatanga unyatsoteerera utsanana zvinhu chete kana paine avo kukwana Implementation, uyewo zvakaitika kusaruramisira zvomumhepo. Zvisinei, kuvapo zvose mhando kukura zvinhu kunopa unongotaura. Kuti tizive zvose izvi unofanira kupfuura bvunzo kubudikidza Herzberg.

fomura

Saka, munoziva, kuti ndiwo nomuedzo Herzberg. Migumisiro vari, zvichida, anonyatsoziva kunzwisisa. Next varipo fomura.

[Motivational zvinhu] + [kwomuzvarirwo kushanda mamiriro uye kushanda mumamiriro ezvinhu] = basa kugutsikana;
[Normal anoshanda ezvinhu] - [motivational zvinhu] = zvisingagutisi.

An muenzaniso pachake Muedzo Frederika Gertsberga

1.chelovek inotarisana kusarudza pakati yakakwirira anobhadhara, asi uninteresting basa, uye kushanda inopenya uye achamudzosa kukudzwa, asi havaratidzi akabhadhara. Unofunga mazano munhu uyu?

(A) Sarudza mukuru-anobhadhara.

(B) Recognition kunokosha kupfuura mari chinoumba.

2. Ndeupi vakuru vaviri kusarudza: (B) munhu uyo uri ukama kukuru, asi vari kuita chiedza chete mhanya, kana - (D) kunyatsoteerera uye kurayira bhasi, izvo zvichava basa basa uye mukana wokudzidza chimwe chinhu chitsva kwamuri.

3. Munhu anofanira kugadziriswa, kana kuti kubvuma kuti kuwedzera, saka kurasikirwa basa, izvo zvichaita kuti vasanyanye zveminda. zano Your:

(D) Munhu wose anorota Rokurera.

(A) Home zvose zvakakwirira muhoro

4. Unogona kusarudza uninteresting basa, apo kwose kugamuchirwa, kana kugara panzvimbo imwe uye kuita pedyo mumweya kuti basa.

(B) Public pamutemo - anokosha rake basa.

(F) Interesting basa - hapana chinhu chiri nani kupfuura ichi.

5. Mumwe murume akawana basa kuenda mumwe chikwata kuita basa dzinonakidza uye kusiya vanhu naye vanonzwa vakasununguka kushanda.

(B) Kukurukura Human ndiye anokosha.

(F) Chikurukuru dzinonakidza basa.

6. Kuva Nechido anozvarwa somugumisiro chekugovera kunonyanyisa basa kana inokosha mukuru muhoro?

(B) Chokwadi, nalaganie basa.

(A) muhoro wakanaka chete anogona kukurudzira munhu kushanda vose nokuzvitsaurira.

7. sei nezviremera kuitira kuti tinzwisise kufarira basa vashandi?

(D) To kuwedzera mari.

(A) Nokuti mushandi ndiyo inokosha rengoni nhungamiro.

To muchidimbu

Pano ndedzimwe mibvunzo vanobatanidzwa mune motivational bvunzo Herzberg. Rakundwa paunoronga pakuverenga sei zvikonzero pamusoro mhinduro vanhu, uye ipapo zvinova pachena zvokuti kwayo kugutsikana. Kana kuedzwa rinoitwa wokusarudza mabasa rokutsvaka, mushandi Age AR Company anosarudza kuti munhu wacho kukosha pabasa, uye kuwana nzvimbo yakakodzera mumhanyi naye.