Matambudziko ruzivo vanhu. Njodzi of Information Society. Information hondo

Munyika yanhasi Indaneti yazova zvakatipoteredza munyika. Connection zviri nyore kupfuura miganhu zvose, kubatanidza misika mutengi, vanhu vanobva kunyika dzakasiyana-siyana, kuparadza pfungwa miganhu yenyika. Pamusana Internet tinogona kuwana nyore chero ruzivo, uye pakarepo kutaura bhizimisi rayo.

Kukurumidza kukura mashoko kwezvakatipoteredza akaumba pfungwa yacho vanhu mashoko. Kufambira mberi akatambanudza uye vamwe nemigumisiro. matambudziko ruzivo nzanga tiri ndima pamwe pokumuka ukama hutsva kuumbwa kunaka ezvinhu uye kurwisana itsva vose murume uye nzanga.

Pfungwa yacho vanhu mashoko

Chokutanga patichanzwisisa, chii anonzi "post-maindasitiri" kana kuti mashoko nzanga remakore rechi21.

Pfungwa yokuti "vanhu mashoko" akaita midzi US ari 70s remakore rapfuura, apo nguva post-maindasitiri nzvimbo.

Saka, pakati okuti "post-maindasitiri" uye "mashoko" inogona kuenzaniswa, sezvo ari nezuva mabasa vanhu havagoni kuita pasina ruzivo itsva uye michina.

Pfungwa post-maindasitiri nguva ndiyo azvino danho munhoroondo kukura yebudiriro kwevanhu, apo kukosha zvinogona kunzi ruzivo - ndicho chikuru zviri muvanhu mashoko.

Uyewo post-maindasitiri nzanga panzvimbo yokutanga mabasa, vanotora kutangira kugadzirwa mavhoriyamu. Mavari, nhamba vakashandisa vanhu kuwedzera ose gore. izvi zvose pasinei maduramazwi zvinetso muvanhu mashoko, zvirokwazvo izvo achamukira mu nedanho upenyu.

Zvakakurukurwa pambiru-Industrial munzanga

Post-maindasitiri nzanga kuva zvakasimba zvikuru. Kana pakupera rokupedzisira remakore rakanga chikuru indasitiri, muzana remakore rechi21 atora ayo mashoko nezvenzvimbo zvinenge pamakona ose apasi. The aitungamirira nzvimbo mabasa.

The chikuru zviri muvanhu mashoko ndiwo:

• basa ruzivo uye nhaka mashoko ari pamusoro vanhu;
• nhamba zvigadzirwa uye mabasa chokuita zvishande kukurukura inowedzera yekudyidzana;
• Zvinoita pose mashoko nzvimbo, iyo inopa nesungano pakati vanhu, Accessibility, pachena samambure pfuma, kuriritira vose mashoko mabasa uye zvigadzirwa.

The zvezvinotaurwa mabasa chinorehwa zvakawanda rubatsiro kune vanhu. Zviri pano kuti akaberekwa kwezvivako yose kuti anotamba rakakura basa muvanhu mashoko.

Zvishande nzira dzinoshandiswa kwose kwose, tichaona ivo vakachinja evanhu chokwadi.

The digitaalinen kamura, dambudziko racho vanhu mashoko

Kushandisa mashoko nzvimbo yose munyika iri zvachose disproportionate. Panguva iyo pane weboka vanhu vaya vane unyanzvi kunzwisisa kombiyuta, Indaneti, uyewo nevaya havasi nhaka. Saka akaumba zvinetso vanhu mashoko. Somuenzaniso, munyika dzakasimukira European, USA, Asia, uwandu vanoshandisa kombiyuta kwakakwirira zvikuru kupfuura vamwe vose. In Africa, nhamba iri shoma. Kazhinji, kuwana ruzivo zvemichina wakabatana zvakananga upfumi kukura ehurumende.

Uyewo, dambudziko iri padanho mashoko tigutsikane munyika chete. Hapana chakavanzika kumatunhu dzakasiyana kukurukura nezvaanogona anopiwa muchiRussia. Mashoko mamiriro ane yakasiyana siyana okukura. Chikonzero ndechokuti kubviswa chinhu kwete chete. "Digital Divide" rinowanika nokuda zveupfumi, sangano, tsika uye zvetsika zvine zvikonzero.

pamutemo ugari

Kutaura nezvemabasa zvinetso ano mashoko vanhu, pakutanga kwezvose, chinofanira kutaurwa pamusoro pamutemo kugarwa. Modern ruzivo kubvumira kuwaniswa siyana mabasa: e-kudzidza, e-commerce, kutsvaka ruzivo, uye zvichingodaro. Zvose izvi zvinogona kukonzera zvinetso zviri pamutemo. Izvi zvinosanganisira kupararira okuita, majee zvinhu, chitsotsi, copyright kukanganisa. Kugadzirisa matambudziko aya anofanira hazvo wataura kuzopindura. Inofanira arambe chii mashoko mabasa anogoverwa kuruzhinji, uye kuvatungamirira mugwara rakanaka. Internet matambudziko yose, uye kuagadzirisa zvinogoneka chete kuburikidza pamwe dzakawanda.

pamutemo mutemo chinoita akaoma pakuzadziswa kwerunyararo hurongwa muvanhu mashoko.

Zvinetso chokuzivikanwa zviri muvanhu mashoko

Igaroziva mashoko nzanga pamunhu zvikuru kudzidza nevanhu nevatsvakurudzi. Related matambudziko zviri rakakamurwa evanhu, mupfungwa, kukosha, uye zvetsika zvine chokuita nedzimwe.

Matambudziko Kugadzirwa vanhu mashoko uyewo simuka nokuda kubatanidzwa vakawanda kuziva kwevanhu. Vanhu vanoshandisa chete mashoko zvibereko pamwero mukuru hunhu (kushambadza, nhau, varaidzo), kunyanya kubatwa youth ichi. National Kuzivikanwa akarasika munyika mashoko, chibharo zvetsika zvine chokuita, unhu mutauro. Psychological kukanganisa paruzhinji uye munhu kuziva zvakawanda dzakabudirira, enyika, tsika uye zvoupfumi yakakura kuzvitonga.

Virtual chokwadi, zvakaoma kusiyanisa zviripo zvakasikwa mupfungwa kana mupfungwa matambudziko kusimba hunhu, kazhinji zvinoreva kuchizvarwa chevechiduku. By nokusika pachako nzvimbo yaro iri rakapotsa nyika, munhu anogona kurasikirwa omumwe zvinhu zvechokwadi. Kana kuwedzera vakawanda vhoriyamu mashoko akasiyana, nokuda kwayo overabundance vanhu zviri kuramba zvichioma dzinobvisa kunze basa. Mairi mashoko anokwanisa kuchinja pfungwa kwenzanga. Nokudaro, vanhu mashoko ari kurasikirwa takatsiga kwayo.

Freedom mukati

Achitaura nezvengozi yacho muvanhu mashoko, zvinokosha kutaura pakuedza hurumende kudzora mamwe basa angavatsugudusa munhu rusununguko. Panguva iyoyowo, pane mashoko zvausingakwanisi matambudziko maererano nyore, wakashama, nyore kugutsa network.

Kuchinja dzidzo hurongwa. Kure uye Multimedia michina pakudzidzisa anogona kuzivisa munhu kwakarerekera mwana. Asi kana imi kutarira kubva mhiri, pamwe tsika uye zvetsika zvine maonero - basa chipangamazano vadzidzisi rokudzidzisa muitiro uyu anowira chose.

Dambudziko anoramba kudzivirira rakachengeteka pachavo data, kodzero muvambi Vanoburitsa mashoko mune zvemagetsi chimiro.

Pakupedzisira, kutaura nezvainoita wacho, tinogona kuteerera chaiko chokuita. Ndakagara, vakaneta mararamiro asingadi kubatsira pakunamata uye mumuviri kukura, uye izvi pakupedzisira kunokanganisa kwete chete utano asiwo chepfungwa mano.

Information hondo

Information chombo ndiko akaisawo kunze komutemo kuwana zvemagetsi mashoko uye waipedza-siyana kuzvidzora hurongwa. Izvi zvingasanganisira hurongwa kuti kudzora nezvombo mauto, nyika yose, voruzhinji kwezvivako uye zvakawanda. Pane mukana kuparadzwa simba, chokufambisa, mabhomba gadziriro. Panyaya iyi, hondo, zvikepe angava ari kuzvidzivirira chinzvimbo, asingakwanisi dzinga muvengi, kudzivisa utsinye. Information hondo zvingaita kuti chokwadi kuti vatungamiri vacharamba kubviswa kubva zvakakodzera nemishumo. Vachafara asingakwanisi kuita zvisarudzo zvikuru.

Kushandisa mashoko zvombo anogona kuenzaniswa zvikuru zvinotyisa zvombo zvinoparadza. Zvinonzi akatuma zvakananga kuvanhu. Various nzira anoparadzirwa, kushambadza, tisare chimiro voruzhinji uye vanokwanisa kuchinja ukoshi enyika. Igaroziva munda ruzivo rakakura kwazvo zvokuti kunogona kungoti "Zombie" kwevanhu.

mashoko yokurwisana

Chimwe chinhu chinokuvadza ari muvanhu mashoko ari nebope. Kunoratidza pachayo iri chindingindingi Mugadziri noruzivo rwemakombiyuta, uyewo exacerbation ari pose musika makwikwi pakati Distributors mashoko. Inoshandisa "simba" kubatsira vakwikwidzi.

chinhu ichi ndicho chimwe chezvinhu zvikuru ngozi uye zveupfumi uye enyika. kunoreva Legal kuti neutralize nayo kwakaoma zvisingaiti.

Daka kuti andobata mashoko chindingindingi akaratidza Somuenzaniso, muna achitanga uye predominance pamisika Microsoft wacho anodawo mugadziriro, zvigadzirwa zvavo kwemakumi emakore vakazadza nyika pawaitengesa uchishandisa hurongwa.

Cybercrime

Information Society nyaya dzinosanganisira yenyu mazita uye cybercrime. Kushandiswa wandisa dzakakwirira zvigadzirwa, makombiyuta kunotungamirira ichangobva kutyorwa, izvo rokupedzisira remakore zvakanga zvisingaiti kuti pamuviri. The yose hunhu chinozadzwa kuparadzira zvakasiyana malware, nemavhairasi mu pemambure. Panguva iyoyowo vanotambura zviuru hurongwa kunhivi nzvimbo huru dzenyika. Mukuwedzera, mutengi Internet, kushaya basa kunotungamirira kuti kutonga ari "tsvina" umboo kuti anoparadza tsika vanhu. nyaya idzi dzinoda yose kupindira nyika zvivako.

The kupinda pachake nzvimbo

Chinokosha matambudziko ari muvanhu mashoko akadai kudzivirira voga nokuda kupindira. Chiitiko vachityisidzira ose munhu, kunyanya anozivikanwa, yagara chinhu yakawedzera pfungwa yose munzanga uye hurumende. upenyu hwevanhu nguva dzose yakazivisa kukosha kwazvo. Mune vanhu mashoko kudzivirira munhu nzvimbo zvakawanda kuoma. Technologies uye zvokushandisa kuti tikwanise kutsausa munhu namahwindo wemuTesitamende zvakajeka.

Chero wedu, kushandisa serura, kashoma funga nezvokuti mashoko anogona kuwanikwa kunze komutemo vanhu. Hakusisiri waishandiswa chinetso yokunzvera maziso nenzeve. Zvisinei, ichi hachisi chete dambudziko. Hombe Database zvinyorwa zviri kuumbwa kuti ane ruzivo pachavo. Izvi kunoisawo kurwisa upenyu nevakawanda zvirwere.

mhedziso

Tava dzakanyorwa huru matambudziko ari muvanhu mashoko, ivo rose. Panguva dzakawanda vanochiva nyika dzakawanda dziri kushanda pamwe chete kuti anorenda kuwedzera zvavaiita danho, izvo zvinozoita kuchaderedza nemigumisiro yakaipa iri muvanhu mashoko. Pamwe chete, zvinhu evanhu ukama, States vanofanira kusimbisa nomutemo mutemo, kuchinja maitiro pamutemo kunzwisisa zvinetso uye kutyisidzira vanhu mashoko, kuti tiwane vadyi nzira neutralize navo.