Pricing negwaro. Chii kumahombekombe kutengesa?

Sei retailers kuisa mitengo kuti zvigadzirwa zvavo? Chii kumucheto uye kumahombekombe? Izvi mibvunzo vane hanya, uye nevatengi uye mabhizimisi beginners.

Zvakajeka akanzwisisa kuti kumucheto ichi kuti kuchinjanisa, anosungirwa munhu kuenda uvhure chitoro chitoro. Pfungwa kumucheto uye kumahombekombe zvinosiyana, kunyange pakati pavo pane imwe pachena kubatana. Kumucheto anoratidza sei purofiti yakawanda kunoita mumwe paakapiwa ari kutenga nhumbi dhora. A kumucheto fomura iri - zvimwe mutariri / (100 + imwe mutariri), rinoratidza kuti purofiti kubva ose dhora wokutengesa. Saka chii kutungamirirwa nekuisa mumwe kana mumwe kumahombekombe pamusoro nhumbi, kunze chazezesa "vanoda mari"?

Makwikwi uye Pricing urongwa

Kana makwikwi pamisika chaizvo, zvinonzi, roga, inodzidzisa anosarudza kuchitoro pamwe yepasisa mitengo, saka kubudikidza dzose richiona nezvezvabuda vakwikwidzi akaisa ndezvomuzana zvakafanana mitengo zvinhu.

In misika avo, apo mufananidzo nyaya, chinzvimbo kana basa, mutengo nenhumbi anogona siyana yekudyidzana. Izvi Somuenzaniso, zvitoro vakapiswa zvipfeko, maresitorendi, zvitoro pamba midziyo yemagetsi uye zvemagetsi uye zvichingodaro. The kubudirira akanyepera akakopwa kukwikwidzana makambani, saka retailers vanotsvaka chero nzira kuongorora kubva makwikwi, kuramba ichishanduka panyaya yebasa, kupa mamwe mabasa uye nenhumbi, pane nguva dzose "tsanangura" kuti mutengi nei achizoripa zvakawanda uye kuti anoita mutengi kubva kuchitoro kana muenzi ndiye muresitorendi ichi chinokosha. Uye zvamazvirokwazvo kwete zvakakwana kujeka sirogani "tiri kushanda shoma chidimbu."

Cost Pricing nzira

Imwe nzira Pricing mutemo wekambani - iri PRICING kunobva mari inoshandiswa. Price nokuti nzira iyi inofanira kufukidza zvose mari uye inosanganisira mari kumucheto. Izvi zvinofadza kana pasina yemakwikwi zvakazara chidimbu ichi pamusika, kana chigadzirwa hakusi chinhu pakati vakarayira nezuva uye mutengi haangatenderi kucherechedza kuwedzera mutengo, kana chinangwa chacho nokukurumidza uye pasina kurasikirwa kubvisa zvakawandisa zvinhu. Zvakanaka chete nzira iyi kuti kuverenga pamusoro mutengo zvinofanira kunzwisiswa kuti kwakadaro kumahombekombe ari basa iri mari inoshandiswa, iri zvebhizimisi mari chokuita kutengeswa uye kukwidziridzwa mishonga kutengeswa.

PRICING kwakavakirwa mutengi ukoshi

In nzira iyi, achishandisa kududzirwa mutengo tichitarisa kumusika. chigadzirwa ichi kunokosha chaizvo, nokuti zvakawanda sei zviri akagadzirira kutenga. It ndikarangarira nzira iyi kuzvitoro pamwe inelastic kudiwa. Izvi anogadza mumucheto mune chitoro vagotengeseranamo zvishongo unyanzvi, mugadziri zvipfeko, nenhumbi nezvimwe chinzvimbo. Kana kuti kungava zvigadzirwa varombo. In chidimbu ichi, kudiwa Uyewo inelastic, sezvo pamudyandigere haangavi mari yakawanda, kunyange kana iwe Unganatsiridza chigadzirwa kana basa muchitoro. With zvakakodzera tsanangudzo kubaya vateereri, ayo zvinodiwa uye moods kuti nzira iyi kunogona kubudirira chaizvo. Mutengi haafungi kuti kwakadaro kumahombekombe ari zvokutengeserana uye chii chinofanira kuva, kana mutengesi rwakawana levers zvakakodzera itibatsire nemhosva.

Kushaya Pricing maitiro

Kana chitoro mutengo kushandura kazhinji, mutengi kufungidzira zvakavanzika uye varege kudzoka. Negadziriro bonuses, discounts vanofanira kunyatsova pachena vatengi uye chitoro vashandi, zvikasadaro zvichava zvakafanana kuedza kuvhiringidza uye kunyengera.

Havafaniri kuva tikabatwa discounts. Pakupedzisira, izvi zvingaita kuti chokwadi mari kuti hazvina kukwana kuti kutenga zvinhu. Kukanganisa uku kakawanda kuti vatsva havasi chaizvo kunzwisisa chii kumahombekombe wokutengesera. Zvinoita kuti munhu zvakakwana rakanaka turnover kuti kwangopera akabhadharira woga (zvakanaka, kana iwe inobhadhara nokuda).

Hapana Goods kana akaundendi havagoni kuisa mitengo. Wokutanga haazivi chinhu pamusoro mutengo rechipiri - the Positioning a mutengi uye mufananidzo.

Too kakawanda mutengi mibvunzo pamusoro nei zvinodhura saka - icho chiratidzo icho yokutengesa uye muchikwata mamaneja. Price haina pachena "nokuda rombo rakanaka", inofanira anoruramiswa. Mutengesi vanofanira kukwanisa kuratidza mutengi nei ichi chingwa chinokosha uye nei anodhura pane pakona. Kana zvakadaro kudzidza hakusi, ipapo mutengo zvichabviswa kuderedzwa. Upscale marketer - unyanzvi achifurira vanoziva vatengi.

The yakanakisisa yokutaura Pricing

Yakarurama yokutaura Pricing zvinogoneka chete kunyatsonzwisisa chii chinobatanidzwa mu mari nhumbi, chii mutengo anogona kuva pasi napo, uye chii mutengi achida kubhadhara (kwete zvose, asi mumwe mumiririri kongiri zviri akainangisa). Zvinofanira kugara aitwe kuongorora kukwikwidzana kwezvakatipoteredza, rinorondedzerwa varikumahombekombe ari chitoro basa zvakafanana zvinhu.